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EDUCATION SECTOR

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Education Sector Advertising on TV

TV advertising of education sector grew by 51% on TV during Jan- Jun 10 compared to Jan-Jun 09 Advertising of education sector skewed towards the regional TGs
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Source: TAM Media Research- Adex India Note: Figures are based on secondages consumed

Share of sub- sectors of educational institutions

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Source: TAM Media Research- Adex India Note: Figures are based on secondages consumed

Top 10 advertisers in 2011

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Advertisers
LOVELY PROFESSIONAL UNIVERSITY PLANMAN CONSULTANT INDIA P LTD INDIA NEWS MEDIA ACADEMY

% Share
4% 4% 3%

During Jan-Jun11 Lovely University, Planman Consultants, India News Media Academy were top 3 advertisers Top 10 advertisers share aggregates to 27% of overall advertising share of education sector on TV during Jan-Jun11

SADHNA ACADEMY FOR MEDIA STUDIES 3% MANIPAL GROUP NIIT LTD USHODAYA ENTERPRISES LTD SHARADA GROUP OF INSTS (MNG) RAHUL FOUNDATION CSC COMPUTER EDUCATION PVT LTD 3% 2% 2% 2% 2% 2%

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Source: TAM Media Research- Adex India Note: Figures are based on secondages consumed

Why Amagi- Smart TV for education sector?

Gain national brand visibility Reach right TG through national platform National platform creates high brand value A local spot available at a fraction of national rate
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Affordable than regional competitors Allows you to localize your advertising

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Source: TAM Media Research- Adex India Note: Figures are based on secondages consumed

Amagi National Channel Offering

No.1 Bollywood lifestyle channel Leading Hindi news channel Premium Hindi News Channel Premium English news channel India s most loved youth brand NatIonal TV Local

The new age Hindi movie channel Ads India s ultimate Action destination

NatIonal TV Local

Right choice of channels for right TG

Bindass, UTV Movies, Zoom & IBN 7

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Bindass
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Indias first home grown 360 degree Entertainment Brand for the Youth

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Bindass Personality
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Demographics:  15-24 SEC AB  Males & Females  HSM 1mn+ - Urban Youth Psychographics:  Bindass - Confident  Non conformist

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 Early adopters  Proudly Indian  Upwardly Mobile

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Geographics:  Bindass reaches out to 35 million youth every week across HSM 1 mn + Towns
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Youth loves Bindass!

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CS 15+ YRS Channel Bindass Bindass Bindass Bindass Date From 08/01/2012 15/01/2012 22/01/2012 01/01/2012 Date To 14/01/2012 21/01/2012 28/01/2012 28/01/2012 Reach 000 22514 22838 23321 23153

CS 15-24 YRS Reach 000 8801 8912 8788 8870

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Source: TAM Peoplemeter , Market: HSM Average Weekly Reach Report

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Parents are influencers

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CS 15-44 YRS Channel Bindass Bindass Bindass Bindass Date From 08/01/2012 15/01/2012 22/01/2012 01/01/2012 Date To 14/01/2012 21/01/2012 28/01/2012 28/01/2012 Reach 000 17623 17491 17628 17703

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Source: TAM Peoplemeter , Market: HSM Average Weekly Reach Report

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NatIonal TV

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UTV Movies

Why UTV Movies?

NatIonal TV Almost 1000 Bollywood movies release every year More than 5crore Indian audience is hooked onto Bollywood Movies reach across audience

Minimize wastage/ spillage Time spent by viewers on Movie Channel is high

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Sustainable brand- building by cost effective medium

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Everyone loves Movies

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CS 15+ YRS Channel UTV Movies UTV Movies UTV Movies UTV Movies UTV Movies Date From 01/01/2012 08/01/2012 15/01/2012 22/01/2012 01/01/2012 Date To 07/01/2012 14/01/2012 21/01/2012 28/01/2012 28/01/2012 Reach 000 34549 34238 33609 34937 34333

CS 15-24 YRS Reach 000 11266 11320 11408 11674 11417

CS 15-44 YRS Reach 000 25710

Local

25519 25465 26193 25722

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Source: TAM Peoplemeter , Market: HSM Average Weekly Reach Report

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zoOm 100% Bollywood

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Zoom- isko dekho

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CS 15+ YRS Channel Zoom Zoom Zoom Zoom Zoom Date From 01/01/2012 08/01/2012 15/01/2012 22/01/2012 01/01/2012 Date To 07/01/2012 14/01/2012 21/01/2012 28/01/2012 28/01/2012 Reach 000 22598 24204 22358 23016 23044 CS 15-24 YRS Reach 000 8136 8636 8569 8683 8506 CS 15-44 YRS Reach 000 16963 18553 17043 17645 17551

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Source: TAM Peoplemeter , Market: HSM Average Weekly Reach Report

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* Available in select cities

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Fathers are decision makers

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CS 15+ YRS Channel IBN 7 IBN 7 IBN 7 IBN 7 IBN 7 Date From 01/01/2012 08/01/2012 15/01/2012 22/01/2012 01/01/2012 Date To 07/01/2012 14/01/2012 21/01/2012 28/01/2012 28/01/2012 Reach 000 24716 23085 21939 23068 23202

CS 15-24 YRS Reach 000 7075 6249 5955 6585 6466

CS 15-44 YRS Reach 000 17560 16267 15326 16080

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16308

Source: TAM Peoplemeter , Market: HSM Average Weekly Reach Report

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Education sector advertisers with Amagi

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and more..
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NatIonal TV

Thank You.

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www.amagi.com

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