"MARKETING STRATEGIES OF HERITAGE AND TOURISM PLACES IN NAWALGARH}

Anant Sharma, Nitin Sharma,

Sanjay Jangid & Manorma Maheech
SETH G. B. PODAR COLLEGE, NAWALGARH

dr.ananntsharma@gmail.com nitin.yps@gmail.com

HERITAGE TOURISM
Cultural heritage tourism (or just heritage tourism or diaspora tourism) is a branch of tourism oriented towards the cultural heritage of the location where tourism is occurring. Cultural heritage tourism as traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past and present. It includes cultural, historic and natural resources.  Travel or vacationing for visiting historical sites and learning about history.

NAWALGARH - SHEKHAWATI
The 250+ year-old town Nawalgarh was founded by Thakur Nawal Singhji (the successor of Rao Shekhaji). It is a major educational center in the State of Rajasthan. Well linked with rail and road, it is 140 km to the North from the State Capital Jaipur and 270 km to the south from the National Capital New Delhi. The town has adequate facilities like Palace Hotel, banking, communication, entertainment, shopping complex and transportation, etc. Inhabited by 70000 people of various classes and beliefs, this historic place has a large number of tourist attractions like palaces, havelis, temples, high clock tower, decorated wells, playgrounds, safari, etc.

SOME MAIN TOURIST HERITAGE PLACES.

PODAR HAVELI MUSEUM. ROOP NIWAS KOTHI. KOOLWAL KOTHI. THIKANA. THE GRAND HAVELI AND RESORT.

INTRO
Dr. Ramnath A. Podar Haveli Museum Built in the year 1902 by Mr. Anandilal Podar, the Podar Haveli has excellent frescoes exceeding 750 in number, all are more than a century old. The Haveli was converted to a Heritage Haveli Museum by Mr. Kantikumar R. Podar, grandson of Mr. Anandilal B. Podar, with the aim to build up a cultural center to exhibit the Rajasthani heritage for the promotion of tourism in the Shekhawati region.

MUSEUM GALLARIES

MUSICAL INSTRUMENTS GALLERY RAJASTHANI LIFESTYLE GALLARY GEMS AND JEWELLERY GALLERY. MINIATURE PAINTINGS GALLERY. RAJASTHANI HANDICRAFTS GALL AND MANY OTHER.

MUSIC INSTRUMENTS GALLERY

Been :
You would be under the charm for those moments during the visit to the museum yes when you ll come across the typical folk instrument of the snake charmers for making the earless snakes dance catching the vibrations.

Shehnai :
Usually made up of teak-work the eight holed Shehani, is the folk instrument of the desert dwellers. Played simultaneously by two artists where one plays the Sa of the Indian octave, the activity requires regular intake of breath.

Rawanhatha:
The Rawanhatha of the Thori or Nayak Bhopas is probably the earliest instrument played with a bow, and this humble instrument could well be the precursor of the violin made by framing of a big coconut hollow, with animal skin, it possess nine strings on which a Gaj made of the horse s tail s hair, is moved and thus comes out the magic of the legends of its the heroism and romance of Rajasthan, all captured in the vibrant and evocative music of this desert land.

Dhap :
Members of the category of instrument, Dhap is percussion sort of a single faced and shallow rimmed drums. Except these there are many more music instruments in PODAR HAVELI MUSEUM.

RAJASTHANI LIFESTYLE GALLERY

It is a colorful gallery to exhibit the beautiful traditional living style and office of the Business community in Rajasthan.

The main baithak (Main Sitting Room), equipped office decorated Gadda (bed) wrapped in Chundri (bedsheet) along-with the ancient hukka (smoking pipe) and indigenous hand fan transport the tourist to the ancient style of hospitality prevalent in Rajasthan.

GEMS AND JEWELLARY GALLERY

The gallery depicts the traditional folk jewellery which had been worn by the people, belonging to different communities, occasionally as well as casually.

Locket :
Jewellery usually worn by men, consisting of heavy designer middle piece, in the chain made up of the same metal. The ornamentation differed from person to person depending upon his economic status.

Hamel :
A specific neck-piece, with middle-piece and other similar pieces getting smaller in size, as they are designed to be placed side-ways, on the chain. The ornament is usually worn by the women belonging to Jat community.

Sheesphool and Ear-ring :

Sheesphool is an ornament with an elongated middle-piece, studded with stones, in some cases which are sometimes representative of the Maang-Teeka (jewellery worn on the head). The chain like extensions and the net like protrusions cover the fore head and half of the hair. Worn by folk women as well as the brides, during marriage ceremonies. Earring is the ornament with heavy hangings having an inverted basket type look called Jhumki is also, depicted in this gallery. Execept these there are many more traditional jewellaries in this gallery.

MINIATURE PAINTINGS AND HANDICRAFTS

From sixteenth century onward, the schools which flourished in Rajashthan are, the Mewar Style, Hadoti Style, Marwar Style etc. Having portrayed different themes from Ramayana, Krishna Leela, Ragmala series and Gita Govinda, representing the hills, valleys, gardens, palaces, court scenes, deserts and religious processions. Shekhawati School : This depicts the Shekhawati School of painting where in one part Lord Krishna is fighting with the devil Bakasur ( in the form of a swan), sent by his uncle, Kansa, the king of Mathura. Another part depicts both Krishna and his elder brother Balaram with the latter, carrying Haldar (a weapon) in his hands. Bundi School : The painting represents the Bundi School, where in the specimen present the greenery and vegetation is the major attraction, in between this you ll notice a Mughal watching and admiring two beautiful Rajput princesses preparing themselves for Shiv puja (worship) upon the attire of a palace. Udaipur School : The picture is the unique representation of the Udaipur School of painting where a crocodile is hurting and trying to swallow the leg of an elephant who was near the lake to drink water or so.

Rajasthan is the only place known for a different kinds of Handicrafts and related art throughout the country. This gallery shows unique specimen made by the Artisans known throughout the world in the area of Blue Pottery, Iron Work, Leather Work, Lac Art, Brass & Copper Work, Tie & Dye Work etc.

FARE
Timings Summer : 8.00 a.m. To 8.00 p.m Winter : 8.30 a.m. To 6.30 p.m.

Tariff Rs. 100/-per foreign tourist Rs. 75/-per domestic tourist Rs. 40/-below 12 years

CONTACT
Director Dr. Ramnath A. Podar Haveli Museum Rambilas Podar Road, NAWALGARH - 333 042.
Phone Fax Mobile E-mail : : : : +91 (1594) 225446, 223138, 222160 +91 (1594) 223198 +91 9352718911 info@podarhavelimuseum.org

WEBSITE : http://podarhavelimuseum.org

INTRO
Rawal Madan Singhji the scion of the erstwhile estate of Nawalgarh gave a complete makeover to Roop Niwas in 1928. His distinctive sense of architecture and flare for contemporary lifestyle made this edifice one its kind in the whole of Shekhawati. Rawal Devendra Singh the successor of Rawal Madan Singhji opened his ancestral home for the guests in 1981, without altering much of the original setting. Since then the ROOP NIWAS KOTHI HOTEL has the distinction of hosting number of dignitaries from across the world. ROOP NIWAS KOTHI HOTEL is not only an ideal base to see the havelis and explore the colourful bazaars but staying here is an unique experience in itself as within the hotel, with its serene atmosphere and old world charm you will find yourself living the slow pace of the times long gone and when you step out you will witness the frenzied pace of life where the small town of Nawalgarh is running to keep pace with the rest of India, its frescoed havelis standing proudly in the background, reluctant to let go of the past.

PHOTO GALLERY

FACILITIES AND ACTIVITIES

Services
Swimming Pool, Billiard Room, Restuarant & Bar, Travel assistance, Guide for local sight seeing, Laundry & Dry Cleaning, Cycles on hire, Docter on Call, Master & Visa cards accepted, Internet access, Parking for self driven cars, Cloak room, Postal and Courier, WiFi in the Lounge area.

Activities
Activities that one can indulge at Roop Niwas Kothi : Mehndiwali ( Indian Tattoo ), Jeep drives to Mukundgarh, Mandawa, Fatehpur, and Lohargal, Cycling Tours, Trekking, Horse rides (All Standards), Camel, Picnics at Lohargal, Folk Dances.

Gala Evening
We organize traditional Rajput Lunch & Dinners most famously known as RISALA . Risala, a grand Lunch/ Dinner lay out in the stables with live folk music, Barbecue, an open bar.

Roop Niwas kothi is the home to one of the biggest stud farms and the most popular breed of horses MARWARI in India. Having run in the family for decades Rawal Devendra Singh has been giving the extreme adventure on horseback riding on the marwari and the joy of real rural side of Shekhawati through his home run horse safaris called ROYALRIDING HOLIDAYS.

Tariff

Effective from 1st Oct. 2011 to 30th Sept. 2012

TARIFF

Single

Double / Twin Standard 3200 Deluxe 4000 Suite 6000 Extra Bed Rs. 800/-

2800

3500

5000

CONTACT
The Roop Niwas Kothi (Palace) Nawalgarh (Shekhawati) Distt: Jhunjhunu Rajasthan - 333042 India Office Mr.Yatendra Singh ( Manager ) Mobile : +91-98284-99517 Telephone : +91-1594-222008, +91-1594-224152 Fax : +91-1594-223388 Email : roopniwaskothi@yahoo.co.in Website : http://www.roopniwaskothi.com

INTRO
Kothi was built by the late Shri Anandilal Hemraj Koolwal in the year 1934. The Koolwal Kothi is made of lime work which reflects the regal times and the grandeur of a by-gone era. It is here that the gracious living and charming tradition of Nawalgarh still survives. The unique features of this property are its Fresco Bar & Restaurant offering Shekhawati Cuisine and not to forget its roof top hookah bar.

PHOTO GALLERY

FACILITIES
General Shopping Kiosk 24 Hour Room Service Credit Card Accepted TV/Telephone in all rooms Swimming pool Spa Camel cart ride, jeepsafari on request on chargable basis Heena and Tie Dye exhibition Cultural evening with Rajasthan Folk Dance. Tea / Cofee Maker Dining Indian & Chinese, Continental cuisine served in Restaurant Fresco Bar and Restaurant - A well stocked up bar for you to relax and take in the fresh air with your beer after a whole day of exploring. We serve authentic Rajasthani cuisine prepared by our chef which will leave your taste buds wanting more.We also serve Organic Food Conferences & Meetings Conference hall which can accommodate upto 50 pax in theatre style

TARIFF
Deluxe Room Rs. 4500 Rs. 5000 Extra Bed : Rs. 1000 per person per night (EP plan) Buffet Meals : Breakfast Rs. 250, Lunch Rs. 400, Dinner Rs. 400 Luxury Tax on Room only : 5% Apr -- Jul, 10% Aug -- Mar Sales Tax on Food only : NA VAT : 5% Service Charge : NA Service Tax : 5.15% on Room & 3.09% on Food
Valid from 01st October 2011 to 30th September 2012

CONTACT
House No. 40, Govt. Hospital Road, Nawalgarh, Rajasthan, India - 333 042 Tel: (91) (1594) 225817 Fax: (91) (1594) 225818 Email: holidays@welcomheritagehotels.com Website : http://www.welcomheritagehotels.com/hotel/k oolwal-kothi-nawalgarh

INTRO
Enjoy a laid back, relaxed and nostalgic stay with a live touch of Rajasthani living a century or two ago. We offer a good combination of convenience and comforts of Modern/European living with the ambience of a Haveli. An easy accessibility and a pleasing location amidst old, well - kept and Fresco-rich Havelies are our advantages, unsurpassed at Nawalgarh. Hotel and Restaurant Heritage Thikana is run by a Blue Blooded respectable family of the town and guarantees a Homely and peaceful atmosphere.

PHOTO GALLERY

FACILITIES
We have accommodation of 10 standard rooms. We are here to give you our Traditional Welcome with Tilak and Garlands. We provide the facilities listed below:Parking In-house Laundry Mehandiwali and Doctor on call Recreation on Request: Folk Dances Puppet Shows Jeep Safaris Trekking

TARIFF
Tariffs- Effective from October 2010 to September 30, 2011

Type Double Single Extra Bed Meal (Per Pax) Breakfast Lunch Dinner Rajasthani Food

Delux Room 1500.00 1300.00 300.00

Standard Room 1200.00 900.00 300.00

175.00 350.00 400.00 450.00

CONTACT
Mr Vishnu & Mrs Jyoti Basotia Hotel Heritage Thikana Near Bawri Gate P.O. - Nawalgarh Shekhawati Pin Code : 333042 Rajasthan (India) E-mail : heritagethikana@rediffmail.com info@heritagethikana.com Phone : +91-01594-222152 Mobile : +91-9414082791, +91-9982916731 Website : http://www.heritagethikana.com/

INTRO
The Grand Haveli and Resort is located at bawarigate next to old bus stand at Nawalgarh and stand tall amidst all the havelis in the surrounding region and is the best heritage hotel of the region with all facilities which is likely to be present in a class Heritage hotel. The renovation of the facilities which is likely to be present in a class heritage hotel. The renovation of the building was done with a special care without damaging the ancient paintings and the monuments. All this can be seen in each and every part of the hotel.

PHOTO GALLERY

FACILITIES
Folk dances and cultural programmes Barbecue and mega events Mashal dinner on roof top Theme lunches and dinner Restaurants/24 hrs room service Lawn/swimming (proposed) Internet Travel Assistance Money Exchange Shopping arcade Satellite TV pool/health spa Gala dinner Village safari Horse/camel/jeep safari Conduct tours and sight seeing Doctor on call Ample Cars/Bus parking Same day Laundry 24 hrs ISD/STD Individually controlled AC Safe deposit lockers

TARIFF
Room Category Deluxe Suite Duplex Presidential Suite Extra Bed In Rs. (INR) Single Double 4000/4000/5000/5000/6000/6000/10000/10000/800/-

Meal Rates (TDH of Buffet) In Rs (INR) Breakfast 250/Lunch 500/Dinner 600/Gala Dinner 1500/-

CONTACT
The Grand Haveli And Resort (A Heritage Hotel) Mr. S S Pawar ( Head Sales and Marketing ) Mob. : +91-9829027264 Bawari Gate, Nawalgarh, Jhunjhunu (Raj.) India Tel. : 0091 1594 225301, 225302 Mobile : 94145 41418, 09460780212 E-mail : info@grandhaveli.com, reservation@grandhaveli.com Website : www.grandhaveli.com

ADVERTISMENT
WEBSITE MAINTAINING : Nawalgarh Tourism - Nawalgarh Travel Guide - Nawalgarh Tour ... www.tripadvisor.in Asia India Rajasthan Nawalgarh Tourism The world's largest travel site ... Nawalgarh Tourism; Rajesh Jangid Tourist Pension (Nawalgarh) - Hotel reviews, photos ... www.tripadvisor.in/Hotel_Review-g1238632-d1722378-Reviews-Raj... Nawalgarh Tourism www.rajasthantrip.com/nawalgarh-tourism.html Nawalgarh Tourism, rajasthantrip, ... Nawalgarh is one of the biggest and busiest towns of Shekhawati. Founded in 1737 by Nawal Singh, a son of Shardul ... NAWALGARH MAP, Nawalgarh City Map, Nawalgarh Tourist Map ... www.mustseeindia.com/Nawalgarh-map/map Nawalgarh Tourist Map & Driving Directions. Nawalgarh Tour, Nawalgarh Tourism, Tourism in Nawalgarh, Travel ... www.rajasthantour.com/india-destination/nawalgarh-tour.htm Rajasthan Tour operator offering Nawalgarh Sight Seeing Tour Podar Haveli Museum www.podarhavelimuseum.org/

TESTIMONIAL
10th Feb 2011 The room was excellent; the hotel staff was friendly, courteous and helpful. Exceeded all our expectations. Would come back again and recommend to our friends. Indian food was excellent. Grace Martins - Quesner, Canada 02nd Feb 2011 Lovely room, there is a lot of space. It is very clean and comfortable. The food is excellent the staff is very efficient, very polite. We were made to feel very welcomed. Andrea Pizzoni - Manchester, UK 06th Jan 2011 Staff was very friendly and helpful, taking care about guest, room was pr heated before arrival. Food was fine Bernhard Lechner - Germany 10th Jan 2011 Room extremely excellent. Staff very pleasant and smart. Liv Maiskae - Norway, Denmark 30th Dec 2010 The front desk was very friendly like every time. Room was beautiful. Very nice staff since eight years, always caring. This is the most beautiful place which I have ever seen, beautiful horses and rooms. Arian Sharma - Germany 27th Dec 2010 Good rooms, excellent service and food. Staff always available and courteous. I came during the winter so I found it cold, maybe a warmer indoor room to socialize. Catherine Garcia - Canada

HERITAGE AND CULTURE STYLING

FRESCO

Thanks & References

DR. RAMNATH A. PODAR HAVELI COMMITTEE HOTEL ROOP NIWAS KOTHI COMMITTEE HOTEL KOOLWAL COMMITTEE HOTEL THIKANA COMMITTEE THE GRAND HAVELI AND RESORT COMMITTEE