Digital Marketing Plan February 15 to 29, 2012 Introductory Session

WELCOME!
Introduction to the Certified Digital Marketer Program & Digital Marketing Plan

Agenda: 2:00 - 2:15 2:15 - 4:00 4:00 - 4:15 4:15 - 4:30 4:30 - 5:15 5:15 5:55 5:35 6:00

Introduction by James Felizardo DM Framework: Lawrence Villegas (Team Planu) Online Course Walkthrough (for Newbies ) Break LoveYourself Live Marketing Brief: Lawrence Villegas DM Metrics: Manny Nepomuceno (Proximity Phils) Final Announcements/Closing
Digital Marketing Plan Feb. 15 to 29, 2012

Ateneo-IMMAP Certified Digital Marketer Program A Collaboration of Three Organizations

Digital Marketing Plan Feb. 15 to 29, 2012

Our goal: Develop digital marketing professionals Grow the local digital marketing industry Instill the discipline of continuous self-learning in such a fast-paced industry.
Digital Marketing Plan Feb. 15 to 29, 2012

COURSES:

http://www.imadigitalmarketer.com/courses.php

Introduction to the Digital Marketing Plan WWW: What Works in Websites Search Engine Marketing Click! Online Advertising Social Media Marketing Mobile: Marketing on the Go! Effective Email Marketing eCRM eCommerce e-Ethics: Digital Marketing Rulebook Marketing 360: Integrated Marketing Communications
Digital Marketing Plan Feb. 15 to 29, 2012

Whats Unique About the Program

Industry and academe support Pool of industry experts Learn anytime & anywhere Online resources & support Opportunity to network with industry practitioners

Digital Marketing Plan Feb. 15 to 29, 2012

And other contributors and industry experts Were connecting a network of learners with a network of experts Digital Marketing Plan Feb. 15 to 29, 2012

Digital Marketing Plan Feb. 15 to 29, 2012

HOW IT WORKS:

Face to Face Orientation SME Topic Speakers

2-Week Online Course Assisted by Online Facilitator + SME 1 or 2 Webinars

Summary Session Webinar with SME

Digital Marketing Plan Feb. 15 to 29, 2012

Digital Marketing Plan

Course Description:

Discover how mobile and Internet penetration impacts your customers, your business and your work as a marketer. Get a glimpse of the different digital marketing channels. Find out what you need to get into digital marketing, and if your organization is ready for digital marketing.

Digital Marketing Plan Feb. 15 to 29, 2012

OUTLINE:
I. Introduction to Digital Marketing A. What is Digital Marketing? B. The Digital Marketer C. Role of Technology

II. Digital Marketing Terminologies

Digital Marketing Plan Feb. 15 to 29, 2012

OUTLINE:
III. Digital Marketing Ecosystem A. Digital Marketing Channels B. Digital Marketing Channel - Website C. Digital Marketing Channel - Search D. Digital Marketing Channel - Email E. Digital Marketing Channel Social Media F. Digital Marketing Channel - Mobile G. 2011 Case Study on Digital Presence of Brands (Asia) IV. Digital Marketing Functions
Digital Marketing Plan Feb. 15 to 29, 2012

OUTLINE:
IV. Digital Marketing Functions A. Marketing Mix and Sales Funnel B. Segmenting, Targeting and Positioning C. PR Machinery and IMC (Integrated Marketing Communications) V. Is your brand ready for Digital Marketing? A. What is Digital Marketing? B. The Digital Marketer C. Role of Technology D. Email Marketing Key Terms and Concepts
Digital Marketing Plan Feb. 15 to 29, 2012

OUTLINE:
VI. The DM Planning Framework Applied A. Planning the Platform B. Creating the Platform C. Publicizing the Platform D. Analysis and Optimization VII. The Marketing Brief A. The Creative in your Digital Marketing Brief

Digital Marketing Plan Feb. 15 to 29, 2012

OUTLINE:
VIII. DM Planning Framework Applied A. Planning the Platform B. Creating the Platform C. Publicizing the Platform D. Analysis and Optimization

Digital Marketing Plan Feb. 15 to 29, 2012

SCHEDULE & REQUIREMENTS

Feb. 15, 2:00-6:00 pm Feb. 20, (Mon) 11:55 PM Feb. 22, (Wed) 7:00-8:30 PM Introductory Session (F2F) Assignment 1 Due
Consultation, Q/A Webinar
(Jonathan Joson and Lawrence Villegas)

Feb. 26 (Sun) 11:55 PM Feb. 29 (Web) 7:00-8:30 PM

Assignment 2 : Final Plan Summary Session Webinar

Digital Marketing Plan Feb. 15 to 29, 2012

CERTIFICATION:
1) Submitted Assignments and other Requirements 2) Please inform us until February 17th (FRI) 5pm if you will opt for Certificate of Completion or Certificate of Participation 3) If you fail to submit the required Assignments and do other activities, you automatically get a Certificate of Participation.

Digital Marketing Plan Feb. 15 to 29, 2012

CERTIFICATION:
Certificate of Participation 1. Login Latest is on the 3rd day from the date of the Introductory Session Certificate of Completion (CDM) Latest is on the 3rd day from the date of the Introductory Session

Digital Marketing Plan Feb. 15 to 29, 2012

CERTIFICATION:
2. Assignment 3. Physical Attendance Certificate of Participation Assignment 1 only No attendance required Certificate of Completion (CDM) Assignment 1 and 2 No attendance required

Digital Marketing Plan Feb. 15 to 29, 2012

The following applies only to the Certificate of Completion, which is required for the CDM title

Digital Marketing Plan Feb. 15 to 29, 2012

REQUIREMENTS:
We strongly recommend students to join physical or faceto-face sessions and Webinars so they can interact with the SMEs (Subject Matter Experts) and their classmates. Otherwise, students can just view the recorded videos online. Feedback for Assignments will only be given to students who bring up questions during the Consultation and Summary Session webinars.
Digital Marketing Plan Feb. 15 to 29, 2012

REQUIREMENTS:
This highly accelerated online class pace requires students to take charge of their own learning: please join activities and comply with course requirements. Please take note of set deadlines on assignments and class activities.

Digital Marketing Plan Feb. 15 to 29, 2012

REQUIREMENTS:
Course Output: Digital Marketing Planning Framework

TWO ASSIGNMENTS Assign 1 Planning and Creating the Platform Assign 2 Full Digital Marketing Plan
(Assign 1 plus Publicizing the Platform & Analysis and Optimization)
Digital Marketing Plan Feb. 15 to 29, 2012

REQUIREMENTS:
BREAKDOWN OF ASSIGNMENT WEIGHTS Assignment 1 50% Assignment 2 50% Course Evaluation: requirement in receiving certificate

Digital Marketing Plan Feb. 15 to 29, 2012

CLASS ACTIVITIES:
Lessons Consultation and Summary Session Webinars Opportunity to get Bonus Points (+5%) through: 1. Optional commenting on classmates Assignment 1

Digital Marketing Plan Feb. 15 to 29, 2012

CLASS ACTIVITIES:

- http://www.techopedia.com/definition/4734/web-based-seminar-webinar Digital Marketing Plan Feb. 15 to 29, 2012

CLASS ACTIVITIES: Consultation and Summary Session Webinars (GoToWebinar)

Digital Marketing Plan Feb. 15 to 29, 2012

CLASS ACTIVITIES: Consultation and Summary Session Webinars (GoToWebinar) Ask questions about assignments, topics in lessons Get assignment feedback from Subject Matter Expert (SME) During the webinar, student has the option to briefly narrate what he/she did in the assignment and asks SME for feedback Share online course and industry practice experiences with classmates/SME
Digital Marketing Plan Feb. 15 to 29, 2012

RATING SYSTEM:
Grade Numerical Equivalent 96-100 91-95 86-90 81-85 76-80 75 74 and below Letter Equivalent A B+ B C+ C D F 4.0 3.5 3.0 2.5 2.0 1.5 1.0

Digital Marketing Plan Feb. 15 to 29, 2012

REMINDERS:
Late submissions will result in an incomplete grade Only a Certificate of Participation will be given not a Certificate of Completion (late submissions) You ll have to retake the course (and pay the course fee) should you decide to aim for a Certificate of Completion
Digital Marketing Plan Feb. 15 to 29, 2012

NEED HELP?
support@elearningedge.net cdmp.dmplan@gmail.com +632 9270096 426-6001 (locals 5678/ 5679) +63918 347 0337 (Log-in problems) Lourdes Online Course Facilitators: +63927 326 2370 James +63947 576 1717 Twinkle

NEED HELP?
Replies to inquiries (Email, SMS, Portal) will be within 3 hours on Mondays thru Fridays After 6:30pm, replies will be on the next day before 12 noon. For urgent inquiries, send us an SMS or call

Digital Marketing Plan Feb. 15 to 29, 2012

Questions?

LAWRENCE VILLEGAS
Digital & CRM strategy consultant / entrepreneur President at TeamPlanu Inc past Digital Director Consultant at BBDO Guerrero/Proximity Phils. past Director for Digital & CRM at Leo Burnett / Arc Worldwide

Digital Marketing Plan Feb. 15 to 29, 2012

MANNY NEPOMUCENO
Head- Proximity Philippines
Founder and Organizer at MobileMondays Manila past Digital Services Director at Campaigns and Grey Data Analytics Manager at McCann Relationship Marketing Ateneo Graduate School of Business Alumnus

Digital Marketing Plan Feb. 15 to 29, 2012