Vegetables

and other agricultural products are Inelastic in demand. So if farmers experience is excess in production of vegetables, They will supply more to the market. Over there supply will probably exceed demand and as agricultural goods and perishable they'll be forced to sell at well below market prices. In the case of lower production, the opposite will happen

Indias DAILY turnover in vegetables and fruits is about Rs. 275 crores (US$ 59 million). To put some perspective, that is 3 times the average daily turnover of Tata Consultancy Services (one of Indias largest and oldest corporations)! Now that I have caught your attention, the typical wastage per day, is around Rs. 130 crores (US$ 27 million). This is roughly the market capitalization of Cognizant (CTS) today.

Rs. 10 crores (US$ 2.1 million) of increase in revenue That is 10 times the turnover of all of Reliance Fresh stores put together! Incidentally, Reliance Fresh doesnt make a single rupee profit from its fresh vegetables sales! (Source: Their own balance sheet and financial statements)

Typically vegetables cost higher in the morning when they are fresh, and drop in value by evening. The grade of the item also decides whether there is a premium a broken, old, local carrot is priced differently than a fresh, bright, orange , carrot! Price also varies with volume if you buy 5 kg instead of just kg the same person would offer you a lesser rate.

 Farmer

is the one who take it to nearest mandi (local market), where the agent comes up with a rate based on market trends.

Consumers may place value on the increased variety of foods available as well as on the convenience of many of these foods. To remove the value of quality improvements from price comparisons, the price of the improved product would have to be adjusted downward by the value consumers place on the quality of the improvement. Tracking changes in the prices of many different foods is an alternative to examining price indices. Our approach is to look at price trends for foods that have not undergone substantial quality change. Foods considered for selection must have been commonly consumed in the 1980s

 Food

attributes change over time, making price comparisons at different times difficult to interpret. Fresh fruits and vegetables that have undergone substantial quality change account for a growing share of produce sold by retailers. Many consumers value additional fresh fruit and vegetable choices in winter months. Offering consumers ever-larger benefits above what they are willing to pay should induce them to add to the quantity of fresh fruits and vegetables in their diets.