Purposing for Peak Performance

Anand Narasimha Professor-Marketing & Brand Mentor

Peak Performance
To be the best you can be

To make organisations/brands achieve and sustain Peak Performance to be the best in their field

It all begins with a

Purpose

Some Organizations who have adopted this...

Why do you need a

Purpose

Unless you stand for something, you ll fall for everything.

#1

Dispels confusion

Brings clarity and focus

#2

Cuts out negativity

Energizes positivity

#3

Stops thinking small

Inspires big dreams

#4

Eliminates fear of failure

Boosts peak performance

#5

Not working as individuals

But playing as a team

How do you define and articulate your

Purpose

The Purpose Map

OUR PURPOSE
INSPIRATIONAL DREAM What s your life theme? A passionate, aspiring goal. The big picture. BELIEFS What you stand for? Core beliefs that drive us SPIRIT What s your energizing principle? Our life force, that defines us. CHARACTER What attributes manifest your Spirit? Should be authentic and genuine. A few can be what you aspire.

GIC (Greatest Imaginable Challenge) Where do you see yourself in the next 3 years? Stimulating, measurable stretch target/achievement

FOCUS What s the single most important thing that will drive your actions? Towards fulfilling our Inspirational Dream and achieving our GIC.

How? Focus

Who? Spirit & Character What? GIC Why? Inspirational Dream & Beliefs

Working out your

Purpose Map

An example for a niche, upmarket, European Home Textile Company

OUR PURPOSE
INSPIRATIONAL DREAM BELIEFS SPIRIT

CHARACTER

GIC

FOCUS

Begin with defining your Character

Write down 10 attributes (adjectives) that describe you bestbe true to yourself, you cannot be what your not Now filter these down to the 3-4 most relevant words. Knock the other 6 off Next, write 4 attributes you aspire to acquire . Filter these down to the 2 most realistic ones. The final 5-6 words define your character

Virgin Airline
Charismatic. Humorous. Competent. Irreverent. Edgy.

Inspirational Dream Spirit

Beliefs

Character
Rooted Passionate Conscious Credible Competent

GIC

Focus

Take the leap to express your Spirit

Should flow from your your character and not contradict it Must energize and excite you Should define you to such an extent that without it, it s not you Borrow words/phrases from movies, books, songs, quotes Visualize your spirit - think of a picture that captures it

Virgin Airline
Iconoclasm

Inspirational Dream Spirit

Beauty in Simplicity

Beliefs

Character
Rooted Passionate Conscious Credible Competent

GIC

Focus

Imagine your Inspirational Dream

What s your big picture? What would you like to be known for? How are you planning to make a difference ? Does it inspire you to go to work every morning? Does it ignite passion in what you do?

Virgin Airline
Make flying fun

NASA Janitor
Putting man on the moon

Inspirational Dream
Inspire New-India to discover everyday luxury

Beliefs

Spirit
Beauty in Simplicity

Character
Rooted Passionate Conscious Credible Competent

GIC

Focus

Put down your core Beliefs

Should be related to your inspirational dream and spirit Not more than 5-6 beliefs What you stand for? When are you at your best? What you ll never do?

Inspirational Dream
Inspire New-India to discover everyday luxury

Beliefs
Creating contemporary classic designsthat respect tradition while embracing modernity Using natural materials & processes as a guiding principle Driving sustainability of crafts and the environment Ensuring integrity in everything we do Building a participative and enlightened customer community

Spirit
Beauty in Simplicity

Character
Rooted Passionate Conscious Credible Competent

GIC

Focus

Set your GIC

Should be aligned to your inspirational dream Must be challenging and ambitious For a 3-year time frame Preferably measurable- what metrics will you use

Inspirational Dream
Inspire New-India to discover everyday luxury

Beliefs
Creating contemporary classic designsthat respect tradition while embracing modernity Using natural materials & processes as a guiding principle Driving sustainability of crafts and the environment Ensuring integrity in everything we do Building a participative and enlightened customer community

Spirit
Beauty in Simplicity

Character
Rooted Passionate Conscious Credible Competent

GIC
Influence 50 architects/interior designers + 1,000 homes to use & experience our brand, in year-1

Focus

Define your Focus

Being single-minded is key Not an activity list, but the core agenda to fulfill your inspirational dream and achieve your GIC The touch-stone and filter to evaluate your actions Front-of-mind, everyday

ARJUNA S archery practice

WILLIAMS F1- The cleaning lady

Make the car go faster

P&G
Winning at the 2 MOTS

Inspirational Dream
Inspire New-India to discover everyday luxury

Beliefs
Creating contemporary classic designsthat respect tradition while embracing modernity Using natural materials & processes as a guiding principle Driving sustainability of crafts and the environment Ensuring integrity in everything we do Building a participative and enlightened customer community

Spirit
Beauty in Simplicity

Character
Rooted Passionate Conscious Credible Competent

GIC
Influence 50 architects/interior designers + 1,000 homes to use & experience our brand, in year-1

Focus
Invite prospects to see-touch-feel our products

KEMWELL- OUR PURPOSE

INSPIRATIONAL DREAM

BELIEFS

SPIRIT

CHARACTER

GIC

FOCUS