Project

INTRODUCTION TO ADVERTISING

Index
ACKNOWLEDGEMENT THE DULCET STORY ABOUT US OTHER THINGS PUNCH LINE 7 P s OF MARKETING MARKET SEGMENTATION

Marketing
Prasad V. Chowdhary - 06 Akash R. Gursale - 21 Siddhesh B. Khedekar - 34 Abhijit Zawre - 61

ACKNOWLEDGEMENT
We thank Gita mam who has given us the opportunity to present such a creative project and we in future will definitely try to achieve the desired goals mentioned in the same This project has given us the platform to explore the knowledge and experience and we had a great learning experience during the making of this project..

The DULCET Story

Dulcet is the baby of Mr. Anthony Gonsalves, a portly jolly man who moved from Goa to Mumbai to make an entry into the hearts of people with his lip smacking, mouth watering sweets. People who have had the opportunity of having a cake baked by Mr. Gonsalves, will start salivating merely by the mention of his name. Jadoo hain unke haathon mein say his patrons. And we just cannot deny that, you do need some Abra-ca-dabra to bake cakes the Gonsalves way. After 20 years of working in the hospitality business, Mr Gonsalves decided it was time to done the retirement cap, much to the utter disappointment of his fans. But fate had something else in store.

About us


Start each day right with a morning stop at our various cake shops. Pick up a piece of our special DULCET cake. We, of course, also carry many other delicious treats including fresh baked mouthwatering cakes, pies, tarts, cheesecakes, etc. Andwhile you re there, you can take a look at our custom cake photo album!!! We supply, pastries and baked goods for several restaurants and caterers in the Anne Arundel County area. If you are interested in having our beautiful and delicious desserts, please give us a call at 100-100-100 or check our website dulcet.com.

OTHER THINGS
When you buy our cakes we also show the various other related products that we have in store for you to choose from This includes other confectionaries like Pastries Chocolates Candles Decoration and novelty items Cold drinks (COCO-COLA) Our Merchandise (T-SHIRTS, CAPS, PAPER MASKS, PAPER CAPS AND HATS, ETC)

Punch line
You dream it, we ll cake it.
U.S.P. Value for money in terms of size Fresh ,Soft and Tasty Wide range of variety Also have a low-cal range. Store timings.

4
   

PS OF MARKETING
Place Price Product Promotions

PLACE We are located at

DULCET DULCET DULCET DULCET DULCET DULCET DULCET DULCET DULCET DULCET DULCET DULCET DULCET S CAKES AND CONFECTIONARIES Kemps Corner. 2380 5239 Dadar East 2414 2447 Mahim 2422 5738 Prabhadevi 2433 1641 Thane West 2539 9995 Powai 2579 7161 Juhu 2618 2586 Versova 2631 4158 Andheri East 2826 4480 malad (west) Andheri West Bandra West 2830 5599 2620 7062 2642 2056

PRODUCT AND PRICE

 

Standard Design Rs. 280 per kg

Cakes will be available from minimum half kg

Cutout Cakes Rs. 400 per kg

Tiered Cakes Rs.250 pre kg




Holiday Cakes
Rs. 400 pre kg

WE ALSO DO "PHOTO CAKES"!!



Bring us your photo and we'll scan it on your next cake. Call us for details!

Price : Rs.500 for per kg

Custom-made cakes price will be depend on cake size and concept

Some cakes by customer request

Price :Rs.600 1 kg

Gousse

Promotions for the product

Coupons & Pamphlets
-Coupons & pamphlets will be placed in local newspapers like Mumbai Mirror, Times Of India, Dainik Bhaskar, Maharashtra Times, Navakal, Loksata, Hindustan Times, Mid-Day. Spam Will be distributed through various websites like Orkut, Facebook, twitter, Yahoo, Gmail, Rediffmail.

TV commercials Our tvc will be aired on every local cable channel Radio commercial Radio commercials will be aired on Radio City, Radio Mirchi, Meow, fever & Red fm.

Sms s
Sms s will be sent to users of various service providers like Loop mobile, Airtel, Vodafone, trump, Virgin in Mumbai.

Physical Evidence

PE0PLE
SERVICES FOR OUR EMPLOIES OVER TIME CHARGES COUPENS AND PASSES FOR FAMILIES INSURANCE POLICIES

PROCCES
DULCET cake being on of the major cake processing units we have an integrated A dedicated cell for countering problems in timely order delivery.. A dedicated hygenie department. Happy consumer and Customer relationship The needy Cake A CSR project

MARKET SEGMENTATION
 

Our Target Audience Well, since its cakes our target audience is going to comprise of all age groups and every other sections and strata s of society. As cake, like one of those few free natured delightful things crosses all boundaries of land, community and religion. That is of course if marketed in an according manner.

THAN K YOU