Presented By: Maryam Priyanka Ravi Vidhi

Apple s success is intrinsically linked to the founder s vision that technology, marketing and sales alone are not sufficient to deliver corporate success. A key factor is to have people who believe very strongly in the values of the company and who identify it with as creators and innovators the ad campaign Think different featuring Picasso, Einstein, Gandhi was described by Steve Jobs as a way for the company to remember who the heroes are and who Apple is. Apple has succeeded to create empathy for technology that other technology companies have failed to provide. The aesthetic of the product range, through innovative design, also yielded success.

Apple s creativity
Constantly coming up with newer technology and features in its products which are difficult to replicate. Strong brand name which can be easily recalled because of its catchy name and logo. Comes up with new models and features so regularly that the competitors are taken by surprise. (Different from the first point in terms of the frequency of change)

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Sleek, smart and easy to use products which connect well with the customers. Apple as a company also focuses on building beautiful business models which gives new ways to create, deliver and capture value. The iPod and iPhone would not have had nearly as much impact if they hadn't been matched with iTunes and the AppExchange respectively.

Steve Jobs 7 principles for innovation

1. 2. 3. 4. 5. 6. 7. Do what you love. Put a dent in the universe. Kick-start your brain. Sell dreams, not products. Say no to 1,000 things. Create insanely great expectations. Master the message.

8 things about the company culture at Apple

1. Design is everything. Everything! Traditional companies don t have a design culture. Sure, they have designers, but design isn t the #1 priority from the very top of the organization to the very bottom. For Apple, design is everything. 2. Design reports to the CEO Apple is probably the only company where design reports directly to the CEO. If design is the most important element of a product, why wouldn t the CEO want to take part? Jobs is a systems thinker and designer.

8 things about the company culture at Apple

3. A very small team designs their products Quality trumps quantity when it comes to teams. Apple has a small select group of skilled and talented designers (12 to 20) who design their major products. 4. Designers make the design decisions Apple knows that non-designers making design decisions is a recipe for disaster. That s why they hire the best and trust that they ll make smart decisions.

8 things about the company culture at Apple

5. They do pixel-perfect mockups When launching a new product there is a mockup stage, what you see in the mockup stage is what you will get. This means that everyone will be critiquing the real thing and won t see any interpretive changes by designers or engineers after the review. 6. They have paired design meetings In order to create great products, engineers and designers have to work together as a team. That s why every week the engineers and designers at Apple get together for two complementary meetings

8 things about the company culture at Apple

7. They do no market research There s no place for market research at Apple. The people at Apple have good taste. They know what s good, and they ll stick to their convictions. The responsibility is on them, not the will of the people. 8. If it s not perfect, it doesn t go out Near perfect is not good enough for Apple. They shoot for perfection. Their policy is that if it s not perfect, it doesn t go out to the public. They work hard for perfection, while other companies believe in getting it out there and fixing it later.

HR at Apple
HR to be much more involved in business decisions, rather than just being caught up in personnel policies HR looks for great ways to solve or enhance employees' education, knowledge or management's interaction with employees. A flatter kind of organization with much fewer levels of management. Communication is stronger for that reason Best Retention rate in the silicon valley

Problems faced by Apple

High input costs involved when trying to come up with newer technologies. Since the technology space is changing so fast there is a fear of the product failing. The old customers feel cheated since Apple comes up with upgraded products far too quickly. Lot of duplicity and fake products in the market.

Some more problems

Creativity or innovation is always associated with Steve Jobs, so difficult to know whether Apple will be able to sustain the same growth model. Apple products are expensive and it gets difficult to recover the cost in case a new product fails.

The Three keys to facebook success are : Culture, Risk taking, Employees
- by CEO and founder of Facebook, Mark Zuckerberg

Hiring process in facebook

The hiring process in facebook comprises of the following: - 5 minute preliminary interview (nontechnical) - Solving an online buffet puzzle - First Technical phone interview - Second Technical phone interview - In-person on-site interview The key to the Facebook interview is not in solving the question, but how fast and how accurate you are. Facebook wants you to be able to solve a problem in a minimal amount of time and get it right with no backtracking or reworking.

People of facebook
Facebook has a flat, open, dynamic corporate culture. One of the reasons which allowed facebook to keep such culture is its people. Facebook looks for people who are : - Smart - Open minded and willing to change - Care deeply about who they are and what they hope to accomplish - Have a healthy suspicion of authority but also of their own ideas - Willing to question everything and also to be questioned - Willing to try things that will very likely fail - Able to debate with passion without making it personal

Culture of facebook
Every Facebook office you walk in has transparency, emphasis on fun, and a place where people are happy to go to work. There are no cubicles, they have an open space where everyone can sit and chat. Facebook values which include focus on impact , be bold , move fast and break things are painted on the walls and anything else employees want.

Culture of facebook
Wherever the office is located some local flavour in added to it. For example in Hyderabad, conference rooms are named after Hindi films, there is Dostana and Umrao Jaan. Informal gatherings hackathons are used to tackle problems and projects that people are passionate about. These sometimes go on throughout the night, and feel like parties.

7 things about the company culture at facebook

1. Hack a logo seen everywhere in the campus It is painted on every other wall, and was scrawled across the entire building of Facebook s Palo Alto HQ, in order to encourage employees to produce imperfect but brilliant code for experimental and creative new purposes.

7 things about the company culture at facebook

2. What would u do if u were not afraid to fail - a banner displayed proudly where employees come and go. To encourage employees in this thought exercise and that they shouldn t be afraid to fail. 3. Fail harder a poster seen throughout facebook offices To encourage employees to keep trying and not to give up from one or two failures.

7 things about the company culture at facebook

4. Move faster and break things another poster at facebook HQ. To urge employees to try things with little regard, to experiment freely, and to break the very systems they are charged with maintaining.

5. Done is better than perfect - The inspiration behind the hackathons During the hackathons held on Fridays, each group picks a project and has it complete by start of business the next day. Nobody would leave the room until the launch is a success. Facebook Chat, Friend Finder, Photos functionality and many more features were all created and launched at Hackathons.

7 things about the company culture at facebook

6. Product quality before monetization Product quality should always be the guiding light. 7. Embrace your roots no matter how silly they are Facebook started in a dorm room so the company has kept the dorm look and feel, complete with cheap furniture, sprawling dining halls, phosphorous lighting, and bare concrete floors.