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TECHNOLOGY MANAGEMENT
Technology management has emerged to address the particular ways in which companies should approach the use of technology in business strategies and operations. Technology is inherently difficult to manage because it is constantly changing, often in ways that cannot be predicted. Is linking "engineering, science, and management disciplines to plan, develop, and implement technological capabilities to shape and accomplish the strategic and operational objectives of an organization"
TECHNOLOGY TRACKING
Technology-Tracking. means seeking and evaluating of relevant technologies, applications and technology trends outside the enterprise .as well as finding appropriate potential partners. Technology-Tracking has the purpose to identify the optimal starting point of the TM process. The process step of Technology-Tracking requires creativity, entrepreneural thinking.
TECHNOLOGY ADAPTION
The management decides about the trackingpartner and the technology to be tracked from the outside.
The process of Technology-Adaptation can take place within the enterprise or outside, depending upon the available know-how capacities and resources of the enterprise .
TECHNOLOGY SUPPORT
Experience shows that despite rigorous management of the process step 1 to step 3 always new questions and problems arise, which have to be solved during the Product Development Process. The process of Technology-Support is often underestimated by enterprises, which results in a time delay of the product development process and unexpected costs.
TECHNOLOGY MANAGEMENT PROCESS ADVANTAGES The main advantages of the TM Process are: The TM Concept enables technological innovations even for firms without internal knowhow and management resources needed for innovation. A further advantage is the accuracy of the innovation process due to the rigorous interface management between the customer/marketing, distribution, product development and technology departments.
Advantages
Moreover, introduction and realization of technology marketing activities already during the innovation management process will facilitate the marketing of the new products and services. In the last decade, the TM Concept has been further developed and successfully applied to large-scale enterprises, and start-ups of different industries and business areas.