RECRUITMENT, SELECTION, PROCESS, METHODS AND STEPS, ROLE OF RECRUITMENT CONSULTANT, ADVERTISMENT AND INDUCTION

Recruitment: Organizational activities that provide a pool of

applicants for the purpose of filling job openings.

It is a process of searching for prospective

employees .
Stimulating & Encouraging them to apply for jobs

in the org.

Factors Governing Recruitment

Internal Factors

Recruitment Policy of the Org Size of the org & the Number of Employees Employed Cost Involved in Recruitment Growth & Expansion Plans of the Org.

External Factors

Supply & Demand of Specific Skills in the Market Political & Legal considerations such as Reservations of jobs for reserved Catagories Companys Image Perception by the Job Seekers.

Sources Of Recruitment:
Present Employees
Unsolicited Applicants Educational and Professional Instituitions Public Employment Offices Private employment Agencies Employee Referrals Help wanted Advertising Walk-Ins

Selection:
Is the process of discovering the qualifications &

characteristics of the job applicant in order to establish their likely suitability for the job position.
A good selection requires a methodical approach

to the problem of finding the best matched person for the job

Selection Process
1.
2. 3. 4. 5. 6. 7.

Preliminary Interview Selection Tests Employment Interview Reference and Background Analysis Physical Examination Job Offer Employment Contract

Use of psychological test in selection

Why choose testing

Objectivity good psychological tests are standardised on a large sample and provide normative data across a wide range of demographics and age cohorts. Well selected tests will allow you to demonstrate talents that may otherwise not be evident. Validity psychometric tests are a more valid method of assessment than interviews, academic achievement & reference checks, and when utilised in combination (for example in an assessment centre) are highly predictive of future job performance. Cost the cost of selection errors is large for both the employer and the employee. Psychometric tests help to minimise costs while maximizing potential fit between the candidate and the job.

Brief history of tests

Comparisons of human attributes and differences have a very long history.

Hippocrates (400BC) attempted to theoretically define four basic temperament types: sanguine (optimistic), melancholic (depressed), choleric (irritable) and phlegmatic (listless and sluggish).

Galton - (19th century) measured human individual differences in terms of ability to discriminate between stimuli.
Binet - devised tests to measure differenced in specific human abilities. Now numerous tests measure specific abilities, strengths and competencies.

Army Alpha and Beta tests (WW1) developed out of an urgent need to select personnel with specific aptitudes for training in specialist and strategic roles.
Today Psychological tests widely used in selection practices.

Psychological tests (definition and dimensions)

A selection procedure measure the personality characteristics of applicants that are related to future job performance. Personality tests typically measure one or more of five personality dimensions: Extroversion, Emotional stability, Agreeableness, Conscientiousness and Openness to experience.

Types Of Psychological Tests

Psychological tests fall into several categories:
Aptitude tests: It refers to potentiality that a person has to profit from certain kind

of training.

Achievement tests: It helps to measure the proficiency that a person has been able to achieve. Intelligence tests: It attempts to measure the intelligencethat is, basic ability to

understand the world around you, assimilate its functioning, and apply this knowledge to enhance the quality of your life. Or, as Alfred Whitehead said about intelligence, it enables the individual to profit by error without being slaughtered by it.[1] Intelligence, therefore, is a measure of a potential, not a measure of what youve learned (as in an achievement test), and so it is supposed to be independent of culture. IQ=Mental Age/Actual Age*100 For example, a six year old child with a mental age of 6 would have an IQ of 100 (the average IQ score); a six year old child with a mental age of 9 would have an IQ of 150. Today, intelligence is measured according to individual deviation from standardized norms, with 100 being the average.

Cont
Neuropsychological tests: It attempts to measure deficits in cognitive functioning (i.e., your ability to think, speak, reason, etc.) that may result from some sort of brain damage, such as a stroke or a brain injury. Occupational tests : It attempts to match your interests with the interests of persons in known careers. The logic here is that if the things that interest you in life match up with, say, the things that interest most school teachers, then you might make a good school teacher yourself. Personality tests : It attempts to measure your basic personality style and are most used in research or forensic settings to help with clinical diagnoses. Two of the most wellknown personality tests are 1. Minnesota Multiphasic Personality Inventory (MMPI), or the revised MMPI-2, composed of several hundred yes or no questions, and 2. Rorschach (the inkblot test), composed of several cards of inkblotsyou simply give a description of the images and feelings you experience in looking at the blots. Specific clinical tests :It attempts to measure specific clinical matters, such as your current level of anxiety or depression.

USES OF TESTS

Evaluation of right candidate Proper selection of candidate Identifying the candidates personality

Places Where Psychological Testing Is Used Institutes Colleges or Educational

Army,Navy etc. Bank Airlines Companies Schools So, now a days in most of the places candidates are evaluated on the basis of the psychological test.

Advantages

can result in lower turnover due if applicants are selected for traits that are highly correlated with employees who have high longevity within the organization can reveal more information about applicant's abilities and interests can identify interpersonal traits that may be needed for certain jobs

Disadvantages

difficult to measure personality traits that may not be well defined applicant's training and experience may have greater impact on job performance than applicant's personality responses by applicant may may be altered by applicant's desire to respond in a way they feel would result in their selection lack of diversity if all selected applicants have same personality traits cost may be prohibitive for both the test and interpretation of results lack of evidence to support validity of use of personality tests

Tips

Select traits carefully : An employer that selects applicants with high degree of 'assertiveness', 'independence', and 'self-confidence' may end up excluding females significantly more than males which would result in adverse impact. Select tests carefully: Any tests should have been analyzed for (high) reliability and (low) adverse impact. Not used exclusively: Personality tests should not be the sole instrument used for selecting applicants. Rather, they should be used in conjunction with other procedures as one element of the selection process. Applicants should not be selected on the basis of personality tests alone.

Types of Interviews
Structured

Unstructured
Mixed Behavioral

Stressful

BARRIERS TO EFFECTIVE SELECTION

Perception Fairness

Validity
Reliability Pressure

Stages In Selection Process:

Stage 1: Screening Of Application Forms.

Stage 2: Tests--Intelligence, Aptitude, Technical, Psychometric, Ability, Interest. Stage 3: Selection Interview. Stage 4: Selection Decision

RECRUITMENT PROCESS PRACTICES BY CAPGEMINI INDIA

Steps Of Recruitment Process

Decision is made as to whether recruitment is necessary Job description is prepared Specification is prepared Plans are made on how and when to advertise Applicants are short-listed References are requested Candidates are invited for interviews and selection tests The successful candidate is offered the job and signs the contract of employment

RECRUITMENT PROCESS FOR FRESHER

WRITTEN /APPTITUDE.
GROUP DISCUSSION. PSYCHOMETRIC TEST(CONDITIONAL).

TECHNICAL INTERVIEWS(CONDITIONAL).
HR INTERVIEWS.

RECRUITMENT PROCESS FOR HIGHER POST

PSYCHOMETRIC TEST. BUSINESS GAME. HR INTERVIEWS.

SELECTION PROCEDURE/STEPS
12 INTIMATION TO SALARY DEPT. 11 FINAL SELECTION 10 ORIENTATION 9 8 7 6 5 REFERENCE ON THE JOB TEST PHYSICAL TEST INTERVIEW PSYCHOLOGICAL TEST

4
3 2 1

WRITTEN TEST
TRADE TEST SENDING APPLICATION FORMS PRELIMINARY SCREENING

Difficulties in Recruitment process

Talent Acquistion.
Expensive. Time Constraint.

Retention of employees.
Managing low attrition rate. Budget.

Challenges in Recruitent & Selection:

Talent Shortage
Attrition Rate Reservations and other Gov. Policies Remoteness of Job Scrutinity of employees credentials

Basic Diff. Between Recruitment and Selection:

Recruitment- searching for and attracting applicants

qualified to fill vacant positions

Selection- Analyzing the qualifications of applicants and

deciding upon those who show the most potential

Case Study: Selection And Recruitment Practices in Wipro Tech

Wipro Tech is an information technology service company established in India in 1980.

Headquarter Rank Employees Strength

Bangalore Third largest IT services company in India 78,000 as of September 2007

Q & A Session with WIPRO HR:

How requiremnt arises in Wipro? Acquisition of Projects, as per needs of PM,TL.
How do you come to know about technology on which the workforce have to be recruited. Project manager, technical lead handover(or mail) HR team about Job description as well as little bit project description ,& required technical competencies.

Cont....
How do you come to know about no. of candidates to be recruited? First do check about current workforce which is on bench and having the required skill then we decide about no. of candidate to be recruited. What's the first process of recruitment? If the recruitment is on small level and the skillset is easily available then we scan our database for candidates but if the recruitment is very large and skillset is presice (or scarcity of skillset ) then we give the advt in news papers.

Cont....
What is the next step you follow ? We shortlisted the resume on the basis of skill and experience and availability of skill set in market, then we invite them for further process like Aptitude Test ,Group Discussion, Interview.

Cont....
What kind of professionals can find job opportunities with the company? We have a rigorous recruitment process to ensure that we hire the best talent in the industry. All our HR processes are competency based.
Educational qualifications are function dependent. In addition to a good education, we look for candidates with high Our main focus is on `internal growth' and hence we look for

potential, integrity and the ability to lead the organisation in future. candidates who are steady, interested in building a career with Wipro and who bring a new perspective to the organisation.

Cont...
What kind of retention policies do you implement to fight attrition?
Our values and culture, freedom and autonomy, exciting challenges and

opportunities for career advancement are our key retention tools. We work in a highly charged environment with talented and successful people that motivate one and all. We believe that apart from salaries, employees seek fast growth, exciting work environment and opportunity to make a difference through entrepreneurial ventures, amongst other things. Each employee has a career growth plan in place. Based on the career plan we give each of them opportunity to work in various functions to get a wide and varied exposure. We also have a compensation design, which aggressively differentiates between performers and non-performers. We were arguably the first FMCG company in India to offer stock options to employees. We also purge the bottom 10% on a regular basis so that they do not become a liability for others.

Role of recruitment consultants

What is Consultant
A consultant (from the Latin consultare means "to discuss" ) is a professional who

provides advice in a particular area of expertise such as accountancy, the environment, technology, law, human resources, marketing, medicine, finance, public affairs, communication, engineering, graphic design, or waste management. A consultant is self-employed or works for a consultancy firm, usually with multiple and changing clients.

Types of Consultant
Environmental consultants. Technology Consultant. Human Resource Consultant Marketing Consultant Law Consultant

Medicine Consultant
Finance Consultant

and many more.

What Is Recruitment Consultant

"Recruitment consultants work with companies to help them find the right people for

their positions. They also work for candidates to find a role that is suitable for them. The key skill of a recruitment consultant is to meet the needs of both the client and the candidate to ensure the best mutual fit; this is not simply a case of skills matching but of truly understanding the business and its culture, as well as the aspirations of the candidate."

Recruitment Consultant Activities

A recruitment consultant is responsible for helping employer clients to recruit staff for job

vacancies. These vacancies can be permanent or temporary roles. Recruitment consultants develop an understanding of their client's requirements, then identify potential staff (candidates) through existing contacts or by advertising roles/headhunting (executive search). They assess candidates' skills through interviews, tests and background checks, then make recommendations to their client. Consultants also provide advice to both clients and candidates on salary levels, training requirements and career opportunities. Developing solid relationships with clients is integral to the role. .

 Typical work activities A recruitment consultant's role is demanding and diverse. using marketing and business knowledge to extend company contacts. identifying and evaluating employers' recruitment needs. negotiating terms of employment. interviewing potential candidates clarifying and negotiating salary and benefits relating to the role. headhunting - identifying and approaching suitable candidates. monitoring candidates once placed. collecting feedback from employers on the performance of candidates who have previously been placed with them. maintaining current records and personal statistics for review against performance targets. documenting clients' details and vacancy requirements in a brief.

Various Players In Recruitment Consultancy

At National Level

3P Consultant Pvt. Ltd. ABC International Placement Services Active Consultant Beta Consultancy HR Services Browse Consulting Career Graph CareerIndia Dynamic Consultant Enterprise Consulting HUDDAR Human Ware India JCG Associates and many more

 At Global Level ADD Resources BLT Camron James Osiris Connections

Prism Executive Recruitment

What makes a Good Recruitment Consultant

To be successful in the recruitment industry you must:

be ambitious and confident be goal orientated have good interpersonal and communications skills be a good team player be able to handle multiple priorities be tenacious be a problem solver be able to work to deadlines and targets enjoy responsibility and working in a high-pressure environment have a good sense of humour

Opportunity as a Recruitment Consultant

A chance to work with a large successful organization. An opportunity to develop within the Recruitment Industry with one of

the most

supportive and resourceful organizations. A role that could provide you with a solid future within Recruitment. A competitive annual salary and excellent commission packages Fantastic training and mentoring opportunities

Challenges Faced By Recruitment Consultant

Develop expertise in those strategic areas, where the consultants have not developed

expertise when firm is focused and the consultant is a generalist. Reinforce and update knowledge and skills in the areas of focus of the firm when the firm is focused and the consultant is an expert. Provide the consultants exposure to areas where they do not have expertise in a non focused firm with expert consultant. Here, the long-term objectives of the consulting firm is to operate in a wide range of sections/functions. Expose the consultants to all upcoming sectors/functions in a non-focused firm with generalist consultant . Three key areas which every consultant should be well conversant 1)knowledge and skills related to Man-management. 2)Business development, and Quality assurance. 3) evaluation technique.

 To maintain Effectiveness and Efficiency. Innovation and Quality Assurance are two key elements in the success of any consulting

firm. Maintain the customer relationship.

Advantages
Fast Response Broad customer base in private and public sectors Improved attraction and recruitment strategies

Identifies and prepares potential job applicants

who will be appropriate candidates.

Higher succession rate of the selection process by

reducing the number of visibility under-qualified or overqualified job applicants.

Disadvantages
Non -ethical strategies. It won't always work. Cost.

What are Advertisements..

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ADVERTISEMENT
What is advertisement?

Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them For Recruitment To provide information that will attract a significant pool of qualified candidates and discourage unqualified ones from applying.
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Various kinds of Advertisement

Media (E.g. billboards, printed flyers , radio, web banners, web popups, human directorial, magazines, newspapers, posters)
1.

2.

Above the line Media: Press, TV, Outdoor, posters, and radio ( recognized ad agencies get commission from these media) Below-the-line Media: Direct mail, Sale Promotion, merchandizing, exhibitions

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Various kinds of Advertisement

Price Advertisement Covert Advertisement Local Service advertisement Business to Business Advertisement Direct Response Advertisement
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Medium for Recruitment Advertising

Television

(e.g. News pop-ups, Commercial ads like Accenture & many more)
Radio (e.g. Radio Mirchi ) Magazines (e.g. Business Today, Winning Edge, Human capital) Newspapers (e.g. Blind Box Ads, Business accents, Times classified

etc..)

Internet (e.g. Web portal like Naukri.com, Monster.com)

Direct Mail

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COST

55

COST

56

Graphical Comparison

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Walkins
250

200

150

Walkins 100

50

Advertisement

Consultant

58

Joined
30

25

20

15

Joined

10

0 Advertisement Consultant

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Amount per candidate

5000
4500 4000 3500 3000 2500 2000 1500 1000

Amount per candidate

500
0 Advertisement Consultant

60

Convertion Ratio
25

20

15

Convertion Ratio 10

0 Advertisement Consultant

61

Avg of Total Hiring

60

50

40

30

Avg of Total Hiring

20

10

0 Advertisement Consultant

62

Success Factors
Customer realization of Product.

Quality of a Product is determined.

Exposes companys Culture Ramp Up Awareness of Brand among masses and hence

increase Demand

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Use of Advertisements in Recruitment Process.

Creating awareness of Job Opportunities in the specified field of Interest.
Finding Desirable Candidates Keeping an competitive edge over competitors as more advertisements attracts best of the job seekers. Advertisement is the fastest way to spread recruitment hiring information.

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Evaluation and Effects

Newspapers
Advantages Short lead time, flexible, reach large

audience, community prestige, intense coverage, reader control of exposure, coordination with national advertising, merchandising service, segment consumer by geography.
Disadvantages -- short life span, may be expensive

relative to other media, hasty reading, poor reproduction, lack of creativity.

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 Radio Advantages audio capacity, short lead time, low cost relative to other media, reach demographic and geographic segmented audience, reach large audience.
Disadvantages dont have visual capacity, fragmented and

inflexible, temporary nature of message.

Magazines and Journals Advantages -- selectivity for demographic and geographic segments, high in quality reproduction, lasts as long as magazine is kept, prestigious advertisement is credibility of magazine is high, extra services, issue may be read by more than one person.
Disadvantages long lead time, lack of flexibility in gaining

attention, often limited control over location of advertisement.

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 Television Advantages -- impact mass coverage, repetition, flexibility in getting attention of consumer, prestige, visual and audio capabilities, short lead time.
Disadvantages -- temporary nature of message, high cost

relative to other media, high mortality rate for commercials, evidence of public distrust, lack of selectivity, hard to target customer, requires production specialists

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 Outdoor Advertising
Advantages inexpensive relative to other media, quick

communication of simple ideas, repetition of exposure to customers, ability to promote products available for sale nearby
Disadvantages -- brevity of the message, short exposure

time, cannot target customer, public concern over aesthetics.

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 Internet & Direct Mail

Advantages flexibility in reaching target audience,

short lead time, intense coverage, flexibility of format, complete information, easy to personalize
Disadvantages -- high cost per person, dependency on

quality of mailing list, consumer resistance, may be considered as junk mail, may be difficult and expensive to access mailing lists

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What is induction?
Induction is process meant to help the new employee

to settle down quickly into the job by becoming familiar with the people, the surroundings, the job, the firm and the industry. Induction is the process of acquainting the new employees with the existing culture and practices of the new organization.

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What all anxiety of recruited person. is induction for? To sort out

To ensure the effective integration of staff. History and introduction of founders.

Understand the standards and rules (written and

unwritten) of the organisation. Introduction to the company/department and its personnel structure.

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Contd.....
Relevant personnel policies, such as training,

promotion and health and safety. To clear doubtful situation between new employee and existing one.

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Who needs special attention?

Institute leavers. People returning to work after a break. Disabled employees. Management trainees. Employees with language difficulties.

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Induction Programme
Before designing induction programme firm need to decide four strategic choice.

Formal Individual Serial Investiture

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Informal
Collective Disjunctive Divestiture

Who is responsible for the induction process?

HR manager

Health and safety advisor

Training officer Department or line manager

Supervisor
Trade union or employee representative

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HR Representative

Organisational Issues Employee Benefits Introduction

Special Anxiety Reduction Seminars

To Placement

Supervisor

Specific Job Location and Duties

Formal Induction Programme

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Points while implementing Induction

Identify the business objectives and desired benefits.
Secure early commitment Agree roles and responsibilities of different players in

the process Think of induction as a journey

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Contd.....
Engage staff prior to joining Have clear learning objectives for training sessions Respect the induction needs of different audiences Keep induction material up to date

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Evaluation
Feedback from whom who completed induction
Retention rates Exit interviews Monitoring queries

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Trends in Induction
Chalk and talk session
Questionnaire From practicalities to discussion about culture Using technologies like e-learning Team building exercise

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Problem in induction
To keep it simple
Supervisor is not trained enough Employee get so much of information in short span of

time Large no. of forms Employee is thrown into action too soon Wrong perception develop in short span

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Advantages of Good Induction

Employee retention.
Create good impression It creates good adhesion It take less time to familiarise Less turnover ratio Increase productivity No chaos Cost reduction

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 Uneasiness of new employee in the environment of the

In absence of Induction

org. Poor integration in team Low morale Loss of productivity Failure to work with their highest potential Company image goes down

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Contd.....
Leads to Early leaving. It leads many problems like:-

a) High employee turnover b) Lowering the morale of remaining staff c) Additional cost for re-recruiting d) Damage the company reputation e) Affect new recruitment f) Leavers record is affected

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