IDEA CELLULAR

Click to edit Master subtitle style

3/3/12

The IDEA campaign showcases how mobile phones can be used as an efficient tool to read daily newspapers generate e-bills make payments and transactions issue e-tickets boarding passes Motto : - thereby saving tonnes of paper everyday.

3/3/12

 Mission

Paint city green with outdoor media innovations Use Mobile, Save Paper -IDEA has transformed Mumbai bus shelters into Green covers, with potted plants, and tendril climbers to convey the green message.The Green bus shelters at Worli, Mahim and on the Western Express Highway have already started catching the attention of passersby.

3/3/12

Partnering with

Radio City 91.1 FM, Indias leading FM brand partners for their innovative environment campaign, Use Mobile, Save Paper.

National initiative on air Ground activities over a period of 3 weeks.

save paper in office and in the corporate environment,as well as in other day-to-day activities. They will give out information like stock and sports update, movie reviews and city happenings through the M newspaper i.e. through their mobiles and educate listeners on how one can save paper. As a culmination of the activity, Radio City RJs will also visit homes of listeners and gift them saplings as a crucial step in making the planet green.

3/3/12

 E-billing:

Idea Cellular official website Tie up with billjunction.com Some interesting features of this service
Pay your bills through the Internet Pay bills anytime, from anywhere Use any of your bank accounts to pay your bills No Credit / Debit card required Receive free Email / SMS reminders View your bills online
3/3/12

 Idea

sealink:

Mumbaikars and Delhiites IDEA has come up with a new campaign on Radio urging people to participate in a simple SMS contest which will entitle them to a Code (via SMS) which can then be flashed as their Mobile ticket to travel on the Bandra-Worli Sea Link in Mumbai, and the Delhi Noida Direct flyover. Mumbai:The first 4,000 people in Mumbai, Bandra Worli Sea link on Thursday, 25th February between 8 am to 12 noon. Delhi: a free single journey on the DND flyover on 2nd March, between 8 am to 12 noon

3/3/12

 M-ticket:

Mumbai:200 people who SMS Idea movie to 58888 will win free tickets to the screening of movie Karthik calling Karthik at PVR Cinemas on Thursday, February 25, 2010. Delhi: Idea Film to get fee m-tickets for the screening of Karthik calling Karthik at PVR Cinemas, Saket on Friday, 26th February.

3/3/12

 Menu

cards, Bills:

partnered with the two leading coffee chains Barista and Caf Coffee Day Allow people to download the menu card and bill on their mobile phones. Over 90 outlets of Barista in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune 75 Cafe Coffee Day outlets in Delhi, Mumbai and Bangalore Visitors to these coffee outlets can access the mobile application by switching on their BlueTooth through a simple download on their phones, browse through the menu and select the items to be ordered On completion, order summary is displayed and user can view the bill amount for the items ordered. The user will also get a message of the 'Use Mobile, Save Paper' campaign 3/3/12

Strengthened their go green initiatives by reducing conventional energy consumption by about 25 percent. Utilized the concept of sharing telecom infrastructure to reduce the collective carbon foot print of the telecom sector in India. Explored a solar hybrid solution for running BTS in parts of rural Bihar. It will reduce the fuel consumption of power generator from running for 15-16 hours to less than 5 hours a day. Part of the Fuel Cell project, initiated by our Group. The project aims at exploring the usage of Hydrogen as an alternate energy source to power mobile base stations. Currently, a trial project, if successful, this program has the potential of reducing the usage of a regular power generator to Zero. These projects would aim at experimenting alternate energy sources to fuel base stations and reduce operating expenditure for the company.

3/3/12

Initiatives by Competitors
E-billing Use

of renewable sources of energy Use of i-pads

3/3/12

 Demerge

its passive infrastructure idea demerge its passive infrastructure to its wholly owned subsidiary Idea cellular Towers Infrastructure. Outsourcing IBM will integrate, transition and migrate existing Spice cellular services. For billing, it has partnered with Atos Origin For prepaid billing solution is from Bharti Telesoft For Roaming solution is from Roamware
3/3/12

 Fixed

Cellular Terminals (FCT)

IDEA FCT is a single line PSTN simulation made available on GSM network

3/3/12

Financials
ARPU:

Airtel:198 (June-11) Vodafone: 177 Idea : 160

Market

Capital (crores)

Airtel : 133 995 Idea: 27214 Rcom: 15108

3/3/12

 Current

price: 80.32 P/E: 18.82

Industry P/E: 18.88

3/3/12