A STUDY ON TOURIST SATISFACTION ON ECOTOURISM AND CULTURAL/HERITAGE SITE IN SAN MIGUEL, BULACAN

Statement of the problem

Tourist arrivals in San Miguel, Bulacan is relatively low amidst the presence of natural attractions and historical attractions the town has, therefore, a study should be conducted to determine which tourist facilities and services should be prioritized and produced to cater the tourist needs and wants.

Significance of the study

Tourism industry of San Miguel, Bulacan

Tourism planners and developers Individuals who plans to put up establishments with regards to the tourism industry

Objectives
Develop an in-depth understanding of the tourist satisfaction with their experiences in San Miguel, Bulacan; Determine the satisfaction of the tourist in relation to the tourist demographic factors and individual behaviors

Scope and Limitations of the Study

Methodology

Results and Discussions

Grand mean result of tourist satisfaction on the attributes connected with the tourist areas
Attributes Grand mean Verbal Description

Accessibility Accommodation Communication Environment Food & Beverage establishment Price Security Shopping facilities Recreational facilities Tourist personnel

2.76 3.56 2.54 3 2.41 2.33 2.14 2.22 1.94 2.61

Moderately Satisfied Highly Satisfied Moderately Satisfied Moderately Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied

General assessment of the respondents on the area as a tourist attraction

Frequency

Percentage

Yes

77

96.25%

No

3.75%

Percentage and frequency of tourists for every area in terms of sexual orientation

Sex

San Biak na Vicente Bato

Banal na Madlum Bundok Caves Percentage

Male

12

11

11

50%

Female

13

50%

Weighted mean result of the attributes based on sexual orientation

Male Attributes Accessibility Accommodation Communication Environment Food & beverage establishment Price Security Shopping facilities Recreational facilities WM 2.57 2.35 2.41 2.45 VD Moderately Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied WM 2.79 2.20 2.44 2.90 Female VD Moderately Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied Moderately Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Highly Satisfied

2.25 2.23 2.03 1.96 1.88

2.54 2.18 2.22 2.15 2.07

Tourist personnel

2.59

3.07

Percentage and frequency of tourists for every area in terms of civil status
Civil Status San Biak na Vicente Bato Banal Madlum Caves Percentag na Bundok e

Frequency Single Married Widow 20 0 0 9 10 1 16 4 0 13 6 1 72.5% 25% 2.5%

Weighted mean result of the attributes based on civil status

Single Married Widow

Attributes
Accessibility

WM
3.2

VD
Moderately Satisfied

WM
2.03

VD
Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied

WM
2.75

VD
Moderately Satisfied

Accommodation Communication Environment Food & beverage establishment Price Security Shopping facilities Recreational facilities Tourist personnel

2.42 2.84 2.68

Slightly Satisfied
Moderately Satisfied Moderately Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied

2.42 2.39 2.43

2 2 2.67

Slightly Satisfied
Slightly Satisfied Moderately Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied Moderately Satisfied Moderately Satisfied

1.83
2.48 2.39

2.25
2.11 1.89

2.5
2.5 2.5

2.26 2.17 2.76

2.37 1.59 2.72

2.67 2.67 3

Percentage and frequency of tourists for every area in terms of age

Age
San Vicente Biak na Bato Banal Madlum Caves na Bundok
Percentag e

Frequency

Below 20 yrs. old 20-29 yrs. old 30-39 yrs. old 50 & above

13 7
0 0

3 10
7 0

9 9
2 0

9 8
2 1

42.5% 42.5%
13.75% 1.25%

Weighted mean result of the attributes based on age

Below 20 years old

Attributes
WM Accessibility Accommodation Communication Environment Food & beverage establishment VD Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied

2.6
1.93 2.35 2.75 2.26

20-29 years old WM VD Moderately 3.08 Satisfied Slightly 2.46 Satisfied Moderately 2.98 Satisfied Moderately 2.95 Satisfied 2.61 Moderately Satisfied Moderately Satisfied Moderately Satisfied Highly Satisfied Slightly Satisfied Moderately Satisfied

30-39 years old WM VD Moderately 3.14 Satisfied Moderately 2.73 Satisfied Moderately 2.55 Satisfied Moderately 2.73 Satisfied 1.87 Slightly Satisfied Slightly Satisfied Slightly Satisfied Not Satisfied Not Satisfied 1.34 2.17 Slightly Satisfied

50 and above WM VD Slightly Satisfied Not Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied

2
1 2 2.5 2

Price
Security Shopping facilities

2.11
2.03 1.77

2.68
2.59 3.61 2.18 3.03

2
1.86 1.73

2.13
2.5 2.5 2.5 2

Recreational facilities Tourist personnel

1.81 2.63

Percentage and frequency of tourists for every area in terms of estimated household income
San Vicente Biak na Bato Banal Madlum Caves na Bundok

Estimated income

Percentag e

Frequency

Less Php10,000 Less Php30,000 Above Php50,000

18

18

18

78.75%

8
3

1
1

2
0

2
0

16.25%
5%

Weighted mean result of the attributes based on estimated household income

Attributes Accessibility Accommodation Communication Environment Food & beverage establishment Price Security Shopping facilities Recreational facilities Tourist personnel Less 10,000 WM VD Moderately 2.77 Satisfied Moderately 2.59 Satisfied Moderately 2.95 Satisfied Moderately 3.19 Satisfied Moderately 2.79 Satisfied Moderately 2.97 Satisfied Moderately 2.60 Satisfied Slightly 2.47 Satisfied Slightly 2.24 Satisfied Moderately 3.04 Satisfied Less than 30,000 WM VD Moderately 2.76 Satisfied Not 1.69 Satisfied Moderately 3.16 Satisfied Moderately 2.81 Satisfied Moderately 2.80 Satisfied Moderately 2.63 Satisfied Moderately 2.59 Satisfied Slightly 2.72 Satisfied Slightly 2.08 Satisfied Moderately 2.84 Satisfied Above 50,000 WM VD Slightly 2.25 Satisfied Moderately 3 Satisfied Moderately 2.75 Satisfied Moderately 3 Satisfied Slightly 2.42 Satisfied Moderately 3 Satisfied Slightly 2.38 Satisfied Moderately 2.75 Satisfied Slightly 2.08 Satisfied Slightly 2.25 Satisfied

Percentage and frequency of tourists for every area in terms of educational attainment
Educational attainment San Vicente Biak na Bato Banal na Bundok Madlum Caves
Percentage

Frequency

Doctorate degree or w/ unit in doctoral

Masteral degree or w/ unit in masteral College graduate College undergraduate High school level

0%

0 5 1 14

0 8 8 4

0 6 7 7

0 2 15 3

0% 26.25% 38.75%% 35%

Elementary level

0%

Weighted mean result of the attributes based on educational attainment

Attributes Accessibility Accommodation Communication Environment Food & beverage establishment College graduate WM VD Highly 3.26 Satisfied Moderately 2.64 Satisfied Moderately 3.05 Satisfied Moderately 3.04 Satisfied 2.54 Moderately Satisfied Moderately Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied College undergraduate WM VD Moderately 2.87 Satisfied Slightly 2.48 Satisfied Slightly 2.8 Satisfied Moderately 2.95 Satisfied 2.42 Slightly Satisfied Slightly Satisfied Slightly Satisfied Moderately Satisfied Slightly Satisfied Moderately Satisfied High school level WM VD Moderately 2.94 Satisfied Slightly 1.84 Satisfied Slightly 2.22 Satisfied Moderately 2.82 Satisfied 2.26 Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied Slightly Satisfied

Price Security Shopping facilities Recreational facilities Tourist personnel

2.82 2.43

2.27 2.34

1.80 2

2.36 1.98
2.52

2.47 2.17
3.17

1.81 1.80
2.07

Total percentage result in terms of repeat visit on the area

No Yes
0 25

63.75%
36.25%
50 75 100

Percentage

Total percentage result in terms of the times of visits on the area

more than 10 5-10 times

5% 25% 35%

2-4 times
once 0

17.5%
50 100

Percentage

Percentage and frequency of tourists for every area in terms of travel party
San Vicente Biak na Bato Banal na Madlum Bundok Caves
Percentage

Travel party

Frequency Organized group 10 9 1 0 0 6 6 7 0 0 5 5 9 1 0 1 15 3 0 1 27.5% 43.75% 25% 1.25% 1.25%

Friends and relatives

Family members A couple Alone

Total percentage result based on the type of sources tourist has learned about the place
Others Word of mouth Printed materials T.V. Internet

10% 61.25%

15% 5% 7.5%
0 50 Percentage 100

Summary, Conclusions and Recommendations

Documentation