Steven Paul Jobs

Born February 24,1955 in San Francisco. Adopted at birth by Paul and Clara Jobs of California. Grew up in the Silicon Valley. Jobs went to Reed College in Portland Oregon, but dropped out of school after one semester

Idea behind I
First used with iMac in 1998 Jobs said at the launch that i meant Internet Individual Instruct Inform Inspire

Short Introduction
-In 1976, Jobs and his partner Steven Wozniak in 1977, they founded Apple Computer By 1985 Apples Sales had exploded to almost $2 billion-PC maker NEXT and Pixar companiesIn the meantime, Apple was struggling to compete with other companiesIn 1996. he helped his old company to survive, by convincing them to buy NEXT and to use its powerful operating system in new Apple PCs.In 1997, after this success he was asked to become CEO and agreed.In 2003 Jobs announced that Apple was starting a new service callediTunes and at the same time introduced iPod music player By 2006, Apple introduced many products of iPod.In 2007, introduced 3G iPhone, first of its kind in the market

Jobs met Woz

Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard. Woz was an incredibly talented engineer, especially in electronic gadgets.

Quote :
Quote If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.

- Steve Jobs

The Start of Apple

After spending time in Indiain 1974, Jobs returned toAmerica. He visited with Woz the computer club, but was not content with just the creationof electronics. Jobs convinced Woz to help him create a personal computer, the Apple I computer.

The Apple series :

The Apple series Steve Jobs and Steve Wozniak released the Apple I to start the PC revolution. The Apple Series includes: I, II, III, and Lisa.

From Apple to NeXT :

From Apple to NeXT Jobs left Apple due to power issues. He then founded NeXT. NeXT was a computer platform development company. They specialized in higher education and business markets. Apple bought out NeXT in 1997 for $429 million. Jobs introducing the NeXT company

Pixar :
Pixar The Co-Founder of Pixar Animation Studios and former CEO. Sold to Disney for stock worth about $7.4 billion Jobs helped with numerous films. Serves on Disney Board of Directors. Steve Jobs with Disneys CEO Robert Iger

Macintosh Project :
Macintosh Project to Original Mac in 1984 iMac

On the iPod and iTunes :

On the iPod and iTunes Jason Snell on the impact of the iPod and iTunes in Steves Legacy.

iPhone :
iPhone Phones were broken in Jobs eyes until the iPhone. The iPhone enhanced the phone industry. It is very technologically advanced.

Steves Accomplishments

Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer, with a salary of just $1. However, gifts like a $46 million jet and just under 30 million shares of restricted stock make him very well off to say the least Pixar, which Jobs bought in 1986, has been responsible for films such as Toy Story, Finding Nemo, the Walieand The Incredibles etc. Relations with Disney were getting tough, though, and Jobs announced that they would find a new partner in 2004. But, when Eisner was replaced by Bob Iger in 2005, he improved relations, and Disney bought Pixar for $7.4 billion. This made Steve Jobs the largest single shareholder of the Walt Disney Company, with 7% of the stock By this we can say that Steve JOBs is not only a Innovator..but he is also good ENTERPRENEUR. He all together started three companies which redefines the world thinking process and Revolutionised the IT industry as well as ANIMATION field.

Jobss Returns to Apple

Apple bought NeXT in 1996, bringing Jobs back to Apple When the CEO in 1997, Gil Amelio, was thrown out, Jobs took his place To show how profitable he could make Apple again, he released a number of new items like the Newton, Cyberdog, and OpenDoc. He invented the i-pod and world thinnest notebook MAC BOOK AIR.(now this is called CREATIVITY) The coming years brought many new products, including Mac OS X, the iMac, theiTunens,i-tv... JOBs RETURN TO APPLE Creativity is just

connecting things. -Steve jobs

Company Profile Mission and Strategic goals

Apple continues to work on providing innovative products. To deliver new,exciting, and unique computers and digital products, such as its newfuturistic PCs and iPods. The principal goal of the CEO is to manage Appleso that it creates a new system of goods and services. Such as, more powerful PCs,improved customer support, more versatile Internetmusic players, and the ability to easily download diverse kinds of digitalcontent from the Internet (that customers are willing to buy).

Products and services

Main Products Mac and accessories iPad iPod iPhone Apple TV Software

Products and Figures

PRODUCTS AND FIGURES Hardware - Mac(personal computer series), Apple Remote Desktop Software Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, ipad hi-fi, i phone, Apple TV Employees - 40,787 fulltime ; 3,399 temporary (March 30,2010) Retail stores 230( 1st in Manhattan, New York) Competitors MICROSOFT,HP, IBM, DELL, nokia, sonyericsson ,phillips

Management Culture and Leadership Styles

-Jobs management style in the beginning was arbitrary and overbearing, inother words we can defined him as autocratic leadership style for a short period of time he was asked to resign. During this period he gained moreexperience, he worked hard on organizing and leading processes. Jobsencouraged a culture of collaboration and innovation to champion creativethinking.-He returned in apple with a new perspective and different leadership style.-A more democratic and open minded style.-The first think he did was creating a clear vision and goals to energize andmotivate apple employees.-He is a transformational leader, meaning he is passionate and enthusiasticabout what he does.-He creates visions and injects energy and motivation into his team. Hedegraded a considerable authority to the teams but he also established stricttimetables and challenging stretch goals.

Corporate level strategies and Business-level strategies

Differentiation Strategies Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation

Corporate level strategies and Business-levelstrategies

Vertical Integration
We can start with the fact that Apple is a vertically integrated company. They bundle everything from hardware to software, through to online services.And, they do all this for demonstration of products that differentiate marketsfrom PCs to cell phones, and now to tablet computers.This vertical integration allows Apple to control the quality of their customers' experience. The attention to detail that pervades their productsstarts with the packaging and ends with customer loyalty and a globally charismatic brand with unparalleled pricing strength .

Apple, Inc. SWOT analysis

Strengths Distinctive products Weakness Faulty devices

Apple, Inc. SWOT analysis (cont.)

Opportunities Podcasts Threats Competitors

Companys key success factors and key sources of competitive advantage In the beginning apple competitiveadvantage had a lot of problems because of the bad management skills. The conflicts inside the company reflectedinefficient production and low profits. Later on apple appeared in the market with a different products and greater efficiency just in time. Its new invention were iTunes and iPods

SWOT ANALYSIS internal factors STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification Focusing on internal engg. more than marketing High price It doesn't give franchises. Lack of succession planning Not issued dividends

 OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. ipods are able to communicate. New car models with ipod connectivity.

 THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products. External factors

Recommendations:
Customer reward program Innovation focusInnovation focus Sales promotion / discountsSales promotion / discounts Global expansionGlobal expansion Open more storesOpen m

Marketing
Marketing Apple adopts Four Ps ; Product Price Place Promotion Two main types of products: Hardware Personal computers Portable devices(i-pods,ipads..etc) Software iTunes Final Cut Pro Logic Studio(and lot more software concerned in every aspects of work) Apple Incs product strategy is: Supply superior ease-to-use Seamless integration Innovative industrial design

Vision and mission

VISION AND MISSION VISION Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. MISSION Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs vision to put a computer in the hands of everyday people.

Advertising Slogans
"Byte into an Apple" (Late 1970s) "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (Early 1980s) "The Computer for the rest of us" (1984) "The Power to Be Your Best" (1990) "Think different." (19972002) "Switch" (20022003) "Get a Mac" (2006-2009)

Barriers Overcome by Apple

Apple faced many problem during absence of its great leader Steve Job and in this period Microsoft Windows started growing like anything. Apple had lost market grip in tat periods. But after return of JOBs to apple it picked up in market and competes with Gigantic grown Microsoft. Apple joined hands with windows in 1997 macboston meeting where both companies agreed to share legally Microsoft Office , JAVA packages and some other applications in mac. Now apple allows to use windows on it( called parallel desktop) so that a person can use both operating system Mac and winnows in one computer at time (this facility made, actually increased Apple customers. Apple claims tat windows vista is copy of Mac OSX 8 leopard. ..but legally it did not fight against them. Barriers Overcome by Apple

Resignation
In August 2011, Jobs resigned as CEO of Apple, but remained at the company as chairman of the company's board. Hours after the announcement, Apple Inc. (AAPL) shares dropped 5% in after-hour trading. The relatively small drop, when considering the importance of Jobs to Apple, was associated with the fact that Jobs' health had been in the news for several years, and he was on medical leave since January 2011. It was believed, according to Forbes, that the impact would be felt in a negative way beyond Apple, including at The Walt Disney Company where Jobs serves as director. In after-hour trading on the day of the announcement, Walt Disney Co. (DIS) shares dropped 1.5%.

Can Apple go on without Steve?

Can Apple go on without Steve?

Questions and Answers