MCDONALDS

INTRODUCTION
McDonalds is the world's leading food service retailer, serves some of the world's favorite foods like World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily and more than 30,000 restaurants in 118 countries. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.

MCDONALDS CORPORATION

Vision To be the best & leading fast food providers around the globe Mission To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile." Values Our values summarized in Q.S.C & V. Provide good quality, services to customer . Have cleanliness environment when customer enjoys their meal .The value of food product makes every customer is smiling.

Q- QUALITY S- SERVICE C-CLEANLINESS V-VALUE

AIM AND OBJECTIVES

to serve good food in a friendly and fun environment to be a socially responsible company to provide good returns to its shareholders to provide its customers with food of a high standard, quick service and value for money

CORE BUSINESS
McDonald's menu concentrates on five main ingredients: beef, chicken, bread, potatoes and milk, which account for 255 million of food expenditure. The company's main menu lists its basic food offering: the Big Mac, which still exists as a major seller; other standard product names come from the McDonald's convention of adding a 'Mc' to a particular item. So, a chicken sandwich becomes a 'McChicken' sandwich and chicken nuggets become chicken 'McNuggets'. This idea has been extended to their dessert range, with the creation of the 'McFlurry' ice cream.

SERVICE PACKAGE

OTHER SERVICES

Free Wi-Fi For Customers!!!!!

Party and Place for Kids to play !!!!!!!!!!!!!!!!!!!!!!!!!

SUPPLY CHAIN INTERGRATION

SUPPLY CHAIN IN INDIA

Dynamix Dairy Industries (Supplier of Cheese): Dynamix has brought immense benefits to farmers in Baramati, Maharashtra by setting up a network of milk collection centres equipped with bulk coolers. Easy accessibility has enabled farmers augment their income by finding a new market for surplus milk. The factory has: Fully automatic international standard processing facility, Capability to convert milk into cheese, butter/ghee, skimmed milk powder, lactose, casein & whey protein and humanized baby food.

Trikaya Agriculture (Supplier of Iceberg Lettuce): Implementation of advanced agricultural practices has enabled Trikaya to successfully grow specialty crops like iceberg lettuce, special herbs and many oriental vegetables. Farm infrastructure features: A specialized nursery with a team of agricultural experts. Drip and sprinkler irrigation in raised farm beds with fertilizer mixing plant. Pre-cooling room and a large cold room for post harvest handling. Refrigerated truck for transportation. Trikaya Agriculture, a major supplier of iceberg lettuce to McDonald's India, is one such enterprise that is an intrinsic part of the cold chain

Vista Processed Foods Pvt. Ltd. (Supplier of Chicken and Vegetable range of products including Fruit Pies) A joint venture with OSI Industries Inc., USA, McDonald's India Pvt. Ltd. and Vista Processed Foods Pvt. Ltd., produces a range of frozen chicken and vegetable foods. A world class infrastructure at their plant at Taloja, Maharashtra, has: Separate processing lines for chicken and vegetable foods. Capability to produce frozen foods at temperature as low as -35 Degree Cel. to retain total freshness. International standards, procedures and support services.

Amrit Food (Supplier of long life UHT Milk and Milk Products for Frozen Desserts) Amrit Food, an ISO 9000 company, manufactures widely popular brands Gagan Milk and Nandan Ghee at its factory at Ghaziabad, Uttar Pradesh. The factory has: State-of-the-art fully automatic machinery requiring no human contact with product, for total hygiene. Installed capacity of 6000 ltrs/hr for producing homogenized UHT (Ultra High Temperature) processed milk and milk products. Strict quality control supported by a fully equipped quality control laboratory

 The

relationship between McDonald's and its Indian suppliers is mutually beneficial. As McDonald's expands in India, the supplier gets the opportunity to expand his business, have access to the latest in food technology, exposure to advanced agricultural practices and the ability to grow or to export. There are many cases of local suppliers operating out of small towns who have benefited from their association with McDonald's India.

QUEUING SYSTEM

RECOMMENDATION
While

doing this report, I personally want to give some advice about more of traditional dishes and avoided beef and pork. As we live in INDIA, we love to eat rice and curry and other traditional dishes mostly vegetarian. So to make the McDonalds more attractive in INDIA, McDonalds should make these kinds of dish. The advice to McDonalds is to make the restaurant more attractive because here we have many restaurants that are competing with McDonalds like Burger Kings, KFC and mores.

CONCLUSION

To Conclude, McDonalds has undergone several changes. The fast food chain has conquered the U.S. and is also world wide spread throughout. McDonalds are doing well in their home country and other countries around the world. We loved McDonalds because McDonalds makes us Smile. They served for customers and respected their customers. That is why many people like McDonalds as a FFF (Favorite Fast Food). It makes us fat but we still like to eat it because it is delicious. After doing analysis and strategies of McDonalds, we came to know many things about inner side and how they become successful.

Thank You for Your Attention!!!!!!