ENGLISH SECTION

SPRING SEMESTER 2012

INTRODUCTION TO BUSINESS - 1ST YEAR - ALL GROUPS

COURSE AIMS
This course aims at providing students, the potential managers, with the necessary knowledge and skills so that they can be able to successfully influence the behavior of workforce in any of the national or international organizations. The knowledge and skills provided in this course can make students better managers and better citizens.

INTENDED LEARNING OUTCOMES

Knowledge and Understanding:
After completing this course, students should know and understand: The common business challenges and opportunities.. Types of businesses and business ownership. Ethics in business. Managing a business and employees. Globalization & business technology. Principles of marketing and finance.

Skills
After completing this course, students should be able to:

Intellectual skills:
Successfully develop a thorough and insightful business plans. Analytically assess workforce qualifications and select appropriate candidates. Effectively evaluate good ethical environment. Seriously assess, select, and apply business forms. Critically analyze and evaluate the workforce performance. Efficiently evaluate alternative business technologies. 1

Professional & Practical Skills:

Manage workforce. Design customer-based plans. Establish objectives and evaluate achieving them. Organize marketing activities and finance resources and investment opportunities. Measure and evaluate workforce performance.

General & Transferable Skills: Students should be able to acquire skills such as:
Computer skills. Communication skills. Management skills. Team-work skills. Problem-solving skills. Critical thinking skills.

COURSE CONTENTS

WEEKS

TOPICS

CHAPTERS --1 3 ---

ASSIGNMENTS

1 2

Courseorientation&Overview BusinessBasics EthicsinBusiness

@CriticalThinking @Oneissue,3Sides @Webexercise1 @CriticalThinking @theDevilsAdvocate @Webexercise2 @CriticalThinking @StartingaBusiness @Webexercise3 @CriticalThinking @Whatstheplan? @Webexercise1 @CriticalThinking @OnaMission @Webexercise2

BusinessinaGlobalEconomy

SmallBusinessandtheEntrepreneur

FormsofBusinessOwnership

BusinessManagement&Organization 2

Motivating,Leadership&Teamwork

@CriticalThinking @EthicsinTeamwork @Webexercise5

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8 9

MID-TERMEXAM HumanResourceManagement

1&3-7 9

@CriticalThinking @EthicsofInterviewing @Webexercise2 @CriticalThinking @Environmental ShippingConcerns @Webexercise5 @CriticalThinking @Tobaccowars @Webexercise5 @CriticalThinking @Developapromotion Mix @Webexercise2 @CriticalThinking @IndustryAnalysis @Webexercise1 WordFile&PPP
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10

Production&OperationManagement

11

11

Marketing&ConsumerBehavior

12

12

Promotion&Distribution

14

13

Financing&TrackingBus.Operations

15

TEACHING and LEARNING STRATEGIES

PresentationsofTeamsProjects Brief lectures. Revision&Wrappingup 15Class discussions. Team projects. Class presentations. Cases & Problem solving.

14

BeReady
Comprehensiv e

LEARNING MATERIALS
Required Text: Solomon, M., Poatsy, M., and Martin, K., (2012), Better Business, 2nd Edition, Boston, Pearson. Handouts o To be supplied by the instructors. Useful Websites: o To be supplied by the instructors.

ASSESSMENT SCHEME
Tests comprising cases, true and false, essay questions, and problem solving. Project assignments: students are required to write and present reports on research projects developed by the students' teams throughout the course. Class participation and presentations includes asking relevant questions, contributing useful comments and giving examples that illustrate the topic being discussed and presenting assignments.

GRADING SYSTEM
Class work & participation Mid -Term Examination Final Examination TOTAL 10% 20% 70% 100%

ATTENDANCE & PARTICIPATION

The willingness to share relevant experiences during scheduled class sessions will enrich the lecture and materials. Attendance is required and participation is encouraged. Each student is expected to attend class regularly, to arrive on time, and to remain until class is dismissed. Tardiness and leaving class early are disruptive for other students and the faculty and are behaviors that are not acceptable in a business setting. Student is expected to read the chapter or article that will be discussed. Although attendance is necessary for participation, attendance by itself is not participation Participation includes asking relevant questions, contributing useful comments and giving examples that illustrate the topic being discussed. An absence is defined as not attending a scheduled class session, leaving a scheduled class session before it is officially dismissed and/or arriving to class more than 10 minutes late.

ACADEMIC DISHONESTY
Any Academic Dishonesty will not be tolerated and will be dealt with immediately and with clear consequences, academic dishonesty includes: Cheating in Exams Plagiarism of the work of others Unapproved collaboration on graded work

CLASSROOM BEHAVIOR
The classroom should be considered a place of academic business, any distracting behavior will be considered as a breach to the business environment, distracting behavior includes: Uninvited casual talks among students Use of cellular phones Beepers and online laptops Eating snacks, drinking beverages, and sleeping Inappropriate behavior toward fellow students Any Distracting behavior will not be tolerated any more than it would be in a business setting. Persistent disruptive behavior will affect the student's participation grade and may result in legal actions against student.

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