DR.

SHINEY CHIB PROFESSOR,DMIMS,NAGPUR

 RESEARCH

is defined as a carefully planned and performed investigation, searching for previously unknown facts. It is the process of discovering new knowledge or of synthesis of existing knowledge into a form useful for a stated purpose

 IDENTIFY

A PROBLEM GATHER DATA ANALYSE THE DATA INTERPRET THE DATA GATHER MORE DATA ANALYSE THE DATA INTERPRET THE DATA DRAW CONCLUSIONS

 PURPOSE
PRODUCTS PROCESS PARTICIPANTS PARADIGMS PRESENTATION

 Systematic

& objective process of gathering, recording and analyzing data for aid in making business decisions.

 Managing

decision-making process for all aspects of a business: Finance, Marketing, Personnel etc

 Decision

Making Objective Project Objective Policy Objective Controlling Objective Economic & Business Environmental Objective Market Objective

Product

Development Objective Innovation Objective Customer Satisfaction Objective Profit Objective Promotional Objective Corporate Image Objective

 Marketing

Research Marketing Policy Pricing Advertising Service Channels Of Distribution Customer Relations

 New

Product Ideas Market Standardization & Variety Control Improvements & New Uses For Present Products Brand Names & Trade marks Packaging Company & Product Image Customer Preferences

 Economic

Forecasts Industry Forecasts Sales Forecast Technology Forecast Market & Sales Potential by Product, Customer, Area, Salesmen & Competition

 Types

Of Organization Effectiveness & Efficiency Of Sales Organization Customer Service Long range Organizational Planning

 Evaluation

Of Alternative Channels Of Distribution Inventory Control

 Consumer

Motivation Studies Media Selection Advertising Appeals Copy Testing Trade-show Participation Point Of Purchase Advertising Premiums, Deals and Special Promotions

 Objectives: To

Improve the Quality Of Products To develop new materials, processes or devices for capturing new markets To develop new uses for existing materials, processes or devices To effect savings in cost To abate dangers To assist in standardization and To improve customer & public relations

 Investigation

Of New Production Methods Investigation of methods of Standardisation & control Specialised trouble shooting

 Policy

Research Applied Research Fundamental Research

 Experimental

Research Survey Research Case-studies Ex-post facto research Action Research Field Investigation Evaluation Research Library Research