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Philippine Long Distance Telephone Company

Its not just about moving forward. Its about CHANGING THE GAME!

I. Introduction
In 2010, the PLDT Group played a key role in several pioneering initiatives that had a tremendous impact not only in Filipinos lives, but also in helping push the country towards technological advancement. Collaborations likewise contributed to the further expansion of community service initiatives.

PLDT CSR STATEMENT


At the PLDT Group of Companies Corporate Social Responsibility (CSR) is grounded in our belief that an integral part of our business is the imperative to help improve the overall well-being of the Filipino people. To achieve this goal, we will address proactively the interests of our various stakeholders. We believe that as we seek to enhance value for our shareholders, we have a responsibility to:

1. Provide quality products and services for our customers 2. Develop our employees 3. Work with our suppliers and business partners in an ethical and mutually beneficial manner 4. Care for the environment 5. Improve our communities

PLDT CSR STATEMENT


We are conscious about the proper management of our finite and fragile environment and are taking tangible measures to lessen our carbon footprint. We will continue to invest in technical business solutions that both cut our costs and help save the environment. By succeeding as a corporation, we create wider opportunities for employment, entrepreneurship and the greater wellbeing of all Filipinos. We believe that as we help raise the overall economic welfare of the Filipino, we expand the market of our products and services. The creed of our Companys business strategy is the desire to Change Lives for the better.

II. Company Profile


Mission/ Vision PLDT will be the preferred full service provider of voice, video and data at the most attractive levels of price, service quality, content and coverage, thereby bringing maximum benefit to the Companys stakeholders.

III. Corporate Social Responsibility Office

PLDT Foundation Officers


Ms. Esther O. Santos President Atty. Ma. Lourdes C. Rausa-Chan Corporate Secretary Ms. June Cheryl A. Cabal Treasurer Mr. Rafael C. Lopa Project Manager for Community Development Ms. Julie C. Carceller Project Manager for Marketing and Events Management Mr. Jun R. Florencio Internal Auditor

IV. Project and Plans


A. B. C. D. E. Health Environment Education Community Development and Livelihood Sports and Athletic Development

A. Health
Health became a major service initiative in 2010 for the PLDT Group Health Programs:
1. Mobile Services Surgery Project 2. Amputee Screening via CEllphone NeTworking (ASCENT) 3. PiLa na, may Doktor Tayo

A. Health
4. PLDT and PhilHealth Programs Supported its efforts to boost membership especially among the informal sector by providing some 200 Smart Bro Plug-It units to PhilHealths registration centers for the nationwide PhilHealth Registration Day on October 2, 2010. 5. PLDT and PNRC Support the (PNRC) nationwide blood donation activities to help ensure adequate blood supply for patients in need of blood transfusions.

B. Environment
The PLDT Groups environment-related initiatives focused on reforestation efforts and disaster preparedness. PROGRAMS: 1. TelePuno Project Under the program, 80,000 seedlings will be planted in the 80-hectare RealInfanta Watershed Forest Reserve. Some 16,000 were planted in 2010. To date, 32,000 seedlings have been planted.

B. Environment
2. Marikina Watershed Initiative Program This Program aims to reforest the watershed to prevent massive flooding in Metro Manila. 3. PLDT and the Philippine Eagle Foundation, Inc. Restoration of the denuded lands within the Arakan Valley Conservation Area into viable habitats for the Philippine Eagle and other wildlife.

B. Environment
4. Cebu Hillylands Reforestation Caravan PLDT employee-volunteers planted 2,700 seedlings in Tabunan,Cebu City 5. Other Environmental Programs

C. Education
1. Infoteach Outreach Program Aims to empower public high school students and public school teachers by upgrading their cyber-technology skills through internet use and basic IT education.

C. Education
2. CommuniTeach Actively involves communities in helping Grades 1 to 3 public school kids identified to be the lowest performers in their respective batches to improve their academic performance via after-school learning sessions. It also assists in other areas through funding, school supplies donation, classroom cleaning, and even cooking and serving snacks for the beneficiaries.

C. Education
3. Gabay Guro Gabay Guro has one dream: to improve education in the country in a sustainable way. 6 Core pillars:
1. 2. 3. 4. 5. 6. Educational grants Training Livelihood Broad banding and computerization of public schools Housing Teachers tribute Cards

D. Community Development and Livelihood


1. PLDT and Gawad Kalinga Turned over a Php2.5-million check to Gawad Kalinga (GK) Foundation for the building of homes in adopted GK villages in Southern Leyte and Sulu. PLDT, and Smart have adopted eight PLDT-Smart Amazing GK Villages nationwide.

D. Community Development and Livelihood


2. Seedling Nurseries Livelihood Program 3. Other Initiatives
ePLDTs Christmas donation to Food for the Hungry Philippines iPlus/Infocoms CSO Modelo fundraiser for children cancer patients at the Philippine General Hospital BayanTrades support to the Black Pencil Movement

E. Sports and Athletic Development


Advocacy for sports came in the form of donation to three major institutions, namely: the Samahang Basketbol ng Pilipinas, Amateur Boxing Association of the Philippines, and the Philippine Taekwondo Association.

V. Effects of CSR to the People within the office and the Community
It creates a closer ties between PLDT and the community. It Protects the Environment . It alleviates poverty. It promotes awareness to other members of the community.

VI. Issues and Challenges


Expanded Whistleblowing (EWB) Policy Administrative Order No. 1784-06 encourages the disclosure by Company employees of any violation of the CG Rules of the Company's internal controls by a fellow employee.

VI. Issues and Challenges


CODE OF BUSINESS CONDUCT AND ETHICS PLDT dedicated to doing business in accordance with the highest standards of ethics. The Company, its directors, officers, and employees endeavour to promote a culture of good corporate governance by observing and maintaining its core business principles of accountability, integrity, fairness, and transparency in their relationships among themselves and with the Companys customers, suppliers, competitors, business partners, governments, regulators and the public.

VII. Conclusion and Recommendation


PLDT focused on Providing quality products and services for their customers, Developing their employees, Caring for the environment and Improving the community. PLDT is working hand in hand together with the Government, Non-Government Organizations and other private institution on giving back to the society and uplifting the lives of the Filipino People. PLDT will serve and will continue serving in the years to come.

VII. Conclusion and Recommendation


Recommendations:
Promote Specific Projects that will help the community Concentrate on disaster preparedness and risk reduction Establish Corporate Social Responsibility Office

Thank you so much! :))

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