Académique Documents
Professionnel Documents
Culture Documents
Presented To :
Prof. Rajveer Singh Faculty IMS Ghaziabad
Presented By :
Javed Akhtar BM-010066
Introduction:
Started in August(18th) 2006 CEO: Phanindra Sama(Phani) Industry: Online Bus Ticketing 7000 operators with 10,000 routes and with an
inventory of 5,00,000 tickets covering more than 2500 cities over an expansion of 16 states Profitable since December 2009 5000-6000 own travel agents making 75000 point of sales for Redbus 20% sales growth on monthly basis $30 million Turnover currently
Cont
At initial stage they divided their work
Market survey Identifying customer Preferences Gathering Market Data Spread awareness through pamphlets, personal
visits and visiting cards
their service
Contd
Studied Books for web Development and
programming for core knowledge about their business
consideration the nature of business and threats
They didnt hired a web developer taking into the Finally started with just one operator
Problems Faced :
Non-IT Background of the founders
No Bank was ready to provide payment gateway Operators were still relying more on traditional
way of ticket distribution agents
Fund Raising:
Seedfund invested US$ 500,000 and by this,
Bharti Jacob became a member of Redbus board Which was Spent in one and a half years due to Redbus robust growth
$700,000 from Inventus Capital, Helion and Seedfund in which redbus raised $2.5 mn like Hydrabad, Ahmedabad Delhi,Pune,, chennai
and
Revenue Model
Average sales of 5000 tickets Daily
Commision is 10%
Home Delivery in 10 cities on a premium of $0.5 Sales Break up : Booking Online: 60% Call centres:30% (7 call centres with 20-25
employees in each)
Adequate usage of IT
Division of Labor Good Mentorship Dedication Untapped and Fragmented necessity driven Market
Cont
Aggregration capabilities
Portal transparency which built trust Honesty and ethics Cost Efficiency
Conclusion
With innovative approach and right
implementation of technology accompanied with hard labour has brought success to Redbus.
THANK YOU