ENTREPRENEURSHIP

Emerging Opportunities
& Challenges

DR. M. A. ZAHIR
CHAIRMAN,
SYNETIC BUSINESS SCHOOL,
LUDHIANA
 ENTREPRENEURSHIP

ENTREPRENEURSHIP AND SELF

EMPLOYMENT
 VERY IMPORTANT : INDIA’S ADVANTAGE

 Industrialization, Economic Development

and Entrepreneurship go together

 TO BE DISCUSSED IN RIGHT PERSPECTIVE

INDIA’S SOCIO-ECONOMIC
SCENARIO: 4 ASPECTS
 GROWTH: 7-9% (5.5% on an average for next
4 decades…..)

 FULL EMPLOYMENT: Quite a large number

through SELF-EMPLOYMENT and
Entrepreneurship – throughout the value chain:
Suppliers, Logistics, Distribution, Trading,
Services……

 RISING MIDDLE CLASS: With disposable income

– New Needs, New demands, New Markets…..

 DEMOGRAPHIC FEATURES (POPULATION):

70% 35 years or less. Required : Education &
Skill Developments
 ENTREPRENEURSHIP &
BUSINESS DEVELOPMENT
SMEs & ENTREPRENEURSHIP GO
TOGETHER
THERE ARE 5 ASPECTS:
 RISK: There is no such thing as risk less
strategy or business.
RISK – RETURNS…Achievement
Motivation
 CAPITAL : FINANCE SIZE OF
OPERATIONS….
 TECHNOLOGY : Latest OR Appropriate
Conti…
 ENTREPRENEURSHIP &
BUSINESS DEVELOPMENT:

4. MANAGEMENT:
 Planning & Control
 Cost
 Product Development
 Marketing
 Working Capital Management.

Conti…
ENTREPRENEURSHIP & BUSINESS DEVELOPMENT

5. INNOVATION : An Idea
Economy
“Entrepreneurship is essentially a creative
activity” ….Joseph A.
Schumpeter

 Something New & Different [Research

& Development]

 Recombination; New Linkages

 Examples: Condensed Milk, Neva Quilt,

Nirma, Noodles (Maggi), Sachet
(Affordability) Conti…
 ENTREPRENEURSHIP &
BUSINESS DEVELOPMENT:

INNOVATION
 ENTRY BARRIERS
 Patent or IPR
 Complex Technology / Know-how
 Large Investment
 Secret Formula / Process
 Branding
 GROWTH VECTOR


DIRECTION OF GROWTH
:
1. Market Penetration
2. Product Development

3. Market Development

4. Diversification
Concentric Conglomerate
 BLUE OCEAN STRATEGY
[W. ChanKim & Renee Mauborgne]
“….Creating Uncontested Market Space and Making
the Competition Irrelevant: - Eg. NANO CAR

 New Emerging Segments/ Needs

 Niche Market : High End/ Low End
 Bottom of the Pyramid –
Opportunities
 Outsourcing: Leveraging Brand
Equity
 OEM – Ancilliarisation
 ENTREPRENEURSHIP
&
FAMILY BUSINESS

 Family Values
 Professionalisation

 Succession Planning