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S Suresh Peter
Contents
Google Technology (Search Engine, AdSense etc)
BCG Matrix
SWOT Analysis
What is google?
Not just a Search Engine One of the world's largest and fastest growing IT firms Developed by two Stanford graduates Sergey Brin, Larry Page.
Google Search
You Tube
Android OS
Google Docs
Market Share
Market Growth
SWOT
Strengths:
Number one search engine on the web. Massive IT Infrastructure
Weakness:
Dependent mostly on its search based advertising. Its inability regarding YouTube to be monetized. It has weak presence regarding the social-
networking space.
The cost for the data-center getting higher and
higher.
Opportunities :
It can relive the trend like Yahoo! and MSN and become
a mass market portal for users that will increase switching costs for its potential users.
New Acquisitions Cloud Computing (rethink Google Wave) Focussing Innovations on particular areas Increase Focus on Mashups
Threats:
Privacy issues regarding the content ownership
new always.
HIGH
LOW
HIGH
LOW
HIGH
SDLC - Traditional
(BETA testing)
CONTD.,
Practice participative style of leadership, open to feedback. Empower the lower level Employees.
Focus on Innovation. Adopt CSR as a company policy rather than activity. Work with Competitors , not against them. Focus on Employee welfare and Motivation.
Focus on collaborations and acquisitions Focus on structuring the 'chaotic' Innovation process to increase effectiveness. Sustain employee pay-scale independent of Stock options. Reinvent Google Wave as a professional format of Cloud computing.
CONTD,
Focus on creating a sense of employee satisfaction by allowing creativity in work place.
GOOGLENESS
Searching for something?? Just Google It Innovation comes from the employees not the management. Create for the consumers. Technological pioneers. Always come up with surprises. Strategic launch of products, use competitors weaknessess.