The ARM Approved Design Center Program

Chris Lennard Director of Marketing ARM Services Division

ARMs Vision ARM designs technology that lies at the heart of advanced digital products

ARMs Activities

Connected Community Development Tools Software IP

Processors

memory

System Level IP:

Data Engines Fabric 3D Graphics Physical IP
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SoC

The ARM Strategy

The SoC must enable the device manufacturer to produce highly desirable products The CPU is at the heart of a System on Chip
Software

Software to bring the system alive and to maximise the performance of the system

Processors

Software tools, ESL tools and models to target software onto the processors in the system

Tools

Systems and Physical IP

OEMs

System on Chips require high performance Fabric along with high quality Physical IP

The ARM Strategy

The SoC must enable Our strategy is to create a partnership with our customers and broader the device community of third parties, to enable the creation of end products more manufacturer to efficiently through ARM thanhighly any other source produce from desirable products We work with Operating Systems Software to bring the APPS & OS system alive and to suppliers to ensure The CPU is at PARTNERS support the the heart of a maximisefor the processor architecture System on Chip performance of the and system a wide enable Software community of s/w suppliers
Processors

TOOLS PARTNERS We enable a wide Software tools, ESL community of tools and models to Software tools target software onto providers to give the the processors and Silicon partnersin the OEMssystem wide choice
Systems and Physical IP

SILICON PARTNERS We partner Chips System on with EDA, Silicon and Design require high Service companies performance Fabric to provide diversity of along with high SoC implementation quality Physical IP and manufacturing choice
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Tools

OEMs

The ADC Program Vision

The ARM Approved Design Center Program
The creation of a network of leading independent design houses delivering ARM based designs, promoting the architecture, and serving the local market requirement.

Whats the program about?

Expanding ARMs Partnership to include leading independent
Design Centers

Offering ARMs customers additional choices to execute

quality, timely, ARM based, SoC designs

Addressing the needs of OEMs in emerging market segments Leveraging regional design expertise Promoting services around the ARM Architecture Shortening time to silicon for ARM designs Minimising risk of design failure

What do I get?
Hardware Development Kit Foundry Program Design Simulation Models AMBA Design Kit AMBA Designer Full set of PrimeCell peripherals Level 2 Cache Controllers Supporting AXI components Physical footprint views Reference set of ARM Development tools

ARM Support & Maintenance

ARM Training as appropriate
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Additional benefits
Marketing umbrella - Web/Brand/Collateral Potential for lead generation through link with ARM Regional Sales

Free entry in the ARM Connected Community

Company details displayed and searchable on the ARM web site

Free participation in an exclusive yearly 3 day conference (APM) for

advanced knowledge in ARMs latest technology

Chance to participate in ARMs quarterly technical magazine (IQ)

through submission of articles

Dedicated single point of contact within ARM

How can you sell your advantage?

Your customers will know that you are:

Fully supported by ARM. Less risk for them! Knowledgeable on the latest ARM roadmap and product information Equipped with a comprehensive library of ARM IP and tools ready
to start work. No legal delays!

Recognized as a specialist in ARM IP and tools Providing the fastest time to tapeout on ARM based designs Linked into the industry's most comprehensive IP support
community

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ARM Connected Community 400+

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How do I join?
Step 1 Contact one of the ADC team at adc@arm.com Step 2 Two day on-site audit covering:

Technical expertise, IP security, Design History

Step 3 Invited by ARM to join the ADC program Proposal agreed and contracts drawn up Step 4 Membership accepted

IP delivered Marketing material exchanged Press Release published

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Join the momentum!

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