TOOTHY

Coz we care for their teeth too. A product of JOHNS - BURY

PRESENTATION SYNOPSIS
Introduction Keys to Success Factors Influencing STP 4Ps SWOT

INTRODUCTION
Johnsons & Johnsons

Johns bury

Toothy
Cadbur y

Mission Statement Vision

KEYS TO SUCCESS
Leveraging the trust of Johnsons brand to

Johns-Bury Edge on perception. Educate customers on the utility of the product Develop healthy relations with Doctors to recommend the product Employing expertise of Cadbury (wholly owned subsidiary of Kraft Foods) to its fullest. Gaining the benefits of good word of mouth Positive customer testimonies

FACTORS INFLUENCING OUR PRODUCT

Political

Economical

STP (Segmentation, Targeting, Positioning)

SEGMENTATION
Geographic Segmentation Megacities- Delhi, Mumbai, Kolkata, Chennai, and emerging metropolitan cities like Bangalore, Pune, Hyderabad, Chandigarh. Boom towns Surat, Kanpur, Jaipur, Lucknow, Nagpur, and Coimbatore. Density- urban and suburban.

Demographic Segmentation Gender: Females. Family life cycle Mothers of infants/ expecting. Income group: 20,000 and above. Social class- upper class, upper middle class and middle class. Occupation Housewives/working women. Education high school graduate and above.

Psychographic segmentation Lifestyle: modern Personality: gregarious, ambitious. Behavioral segmentation Benefits: quality, taste and nutrition. Readiness stage: aware, informed, interested, intending to buy.

TARGETING

Our initial target market would be expecting mothers and

women carrying infants who reside in megacities and boom towns and eventually we consider expanding to other cities that hold potential.
POSITIONING

A tasty, healthy treat in a stick which helps babies during their teething process.

Punch line Coz we care for their teeth too

PRODUCT

PROMOTION

Marketing Mix

PRICE

PLACE

PRODUCT - FEATURES
The biscuit is of a finger shape

The biscuit does not break, it melts

Available in various flavors Ingredients used will bestow Nutrition. Easy to digest

The Product is formulated under J&Js BEST

FOR BABY Standards The Biscuits will be provided in sealable (Air tight) packaging with 10 sticks as standard quantity Once in use the biscuit is estimated to last of 2hrs Since the Product bears health properties, the consumption of it is recommended to be of 1-2 sticks per day The net weight of the package is 100gms

PRICE
The product will be made available for Rs 50/Apart from this the pricing will be done on the basis of a Value based pricing method

PLACE/DISTRIBUTION SYSTEM

5% Distributor 5% Wholesaler

15% Retailer

Manufacturer

PROMOTION

Public Relation

Direct Marketing

Personal Selling

Advertising

Communi cation Mix

ADVERTISING
We will be using print media at POPs, medical

journals and baby care catalogs as our major means of advertising POP (point of purchase): print posters and standees Places like pharmacies, select supermarkets and doctors clinics will carry our print adverts.

SWOT
Strengths Weaknesses Opportunities Threats

THANK YOU