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Putting Information To Work

Information Usage & Interaction
Presenter Job Title

The BI Ecosystem

Information Interaction

Creation Informationdat

Information Management

Copyright 2009, Oracle and / or its affiliates. All rights reserved.

Recap From Prev Presentation

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A philosophical question

If a tree falls in the forest, and no one is there, does it make a sound? Is it really information if no-one is using it?

Copyright 2009, Oracle and / or its affiliates. All rights reserved.

Key Questions
Agenda

How do I get users engaged & interested?

How can I use BI to improve the business results?

At an operational process level, not just management decisions In a manner that is actionable for all types of users

Copyright 2009, Oracle and / or its affiliates. All rights reserved.

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Peter F. Drucker In todays economy, the most important resource is no longer labor, capital or land; it is knowledge.

Copyright 2009, Oracle and / or its affiliates. All rights reserved.

What Is the value of Pervasive BI?

aka Information Democracy

Providing all stakeholders in the organization with timely and relevant insight, as a way of aligning People, Process and Purpose

Deliver actionable insight: the right users; the right time Internal employees & external suppliers / stakeholders Foundation for more in-depth analysis and fact-finding At the core of Enterprise Performance Management
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Desire for Pervasive BI as a pre-requisite to Management Excellence

Executives see the value of pervasive access to business data, and believe it has a direct bearing on their companies ability to attain strategic goals. Nearly 80% say a business intelligence (BI) strategy would significantly improve their companys ability to react quickly to market changes and improve customer service, and more than half say greater business intelligence would grow revenue.

Copyright 2009, Oracle and / or its affiliates. All rights reserved.

However.. the Dirty Little Secret in BI

BI Tools have been too hard to use for most employees

Secret

Copyright 2009, Oracle and / or its affiliates. All rights reserved.

From Information elitism to information democracy

Traditional BI Deployment to Pervasive BI

Traditional Deployment
5% Adhoc Query

Information Democracy
8% Parameterized reporting, incl. OLAP

5% Dashboard/ Scorecard

2% Adhoc Query/ Scorecard

60% Standard reporting

30% Parameterized reporting, incl. OLAP

90% Standard reporting and Dashboards

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Traditional BI Deployment to Pervasive BI

From: To:

Few Analysts Management audience Reporting results 10s of skilled users Emphasis on tools analytical power

Analysts & all decision makers

Operational staff audience Relevant timely information related to business processes 1000s of casual users

Emphasis on ease of use

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Spectrum of EPM / BI Needs

Optimization Modeling Prediction

Complexity

Planning Forecasting Dashbaords Scorecarding Reporting

Competitive Advantage

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Oracles Unified BI Foundation

Meeting All BI Pyramid Needs
What-if Advanced Analysis Predictive Analytics

Power to answer any question Essbase Common Enterprise Information Model Oracle BI Suite EE Pervasive delivery channels Performant on an enterprise scale

Consistent definitions Role-based views Model-driven

Interactive Dashboards Ad-hoc query Report Publishing

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Oracle BI Foundation
Integrated BI Tools; Common Enterprise Information Model
Ad hoc Interactive Reporting & Proactive SmartView Analysis Dashboards Publishing Detection MS Office and Alerts

Role-based interactive dashboards Proactive alerts MS Office and Excel integration Simplified logical view of data Powerful query processing What-if, modeling, planning

Common Enterprise Information Model BI Server Essbase

OLTP & ODS Systems

+
Data Warehouse Data Marts Files Excel XML

Access enterprise data sources

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Common Enterprise Information Model

Enables Consistency, Security, Reuse, Flexibility
PRESENTATION LAYER
User roles, preferences Simplified view Logical SQL interface

Role-Based Views of the Information Relevant to the User

SEMANTIC OBJECT LAYER

Dimensions Hierarchies Measures Calculations Aggregation Rules Time Series

Consistent Definition of Business Measures, Metrics, Calculations

PHYSICAL LAYER
Map Physical Data Connections Schema

Model Once, Deploy Everywhere

Across Any Data Sources

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Smart Dashboards
Personalized and Role-based

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Guided Analytics in Interactive Dashboards

Dynamic & Event-Driven Analytics Drive the Right Actions
Guided Analytics drives alignment and actions through the organization by modeling and making accessible discovery and decision-making best practices.

Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context (parameters) from one dashboard to the next and is easy to configure in OBIEE.
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Oracle Answers
True Self-service Insight Tool Full ad hoc analysis, pivot tables, and report creation Simple point and click interface Users are shielded from complexity and structure of underlying data structures Explore and interact with results Save, organize and share reports Integrate reports back into Intelligence Dashboards Ad Hoc Analysis

Providing true self-service access to information - users can get real-time answers to business questions

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Oracle BI Publisher
For all mass consumed business documents

Purchase Orders Labels / Bar Codes Collateral Government Forms eText Order Forms Invoices Operational Reports Correspondence Financial Statements

Checks

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?? Smart Space Desktop Gadgets

Always on
Personalized Easy

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Smart Mobile Devices

Indicators On The Go
Reviews timely alerts on exception conditions with relevant analysis reports Offers highly intuitive user interface designed for the mobile user to browse, search, and locate business performance metrics Supports consistent user security model with Oracle BI Applications, along with SSL encryption

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Smart Office Documents

Secure Links to Management Systems

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Smart Financial Reporting

Embedded Commentary for Faster Collaboration

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Smart Visualization
Find New Insights

Visual spreadsheet Discover correlations; Identify outliers More dimensions, less space
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Pervasive BI Smart Search - Search Engine Integration

Multiple search providers
Oracle Secure Search Google One Box

Returns structured response to unstructured query

Query governed by users security credentials SSO token

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Pervasive BI Oracle Disconnected Analytics

Full-Featured Disconnected Client
The user experience is identical to the connected user. Dashboard and Answers functionality will act identically as if the user were connected to the server.

Disconnected BI Server

Business Model Server Cache Calculations

Disconnected Metadata & Report Definitions

Web Catalog Presentation Metadata

Oracle Disconnected Oracle Data Operational

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Essbase and OBIEE Integration

Oracle EPM Workspace

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Embedded Directly in Applications

Pervasive Deployment
E-Business Suite PeopleSoft

Siebel
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Oracle BI Applications
Tight Security Integration with Oracle Applications
Service & Contact Center Order Management & Fulfillment
Supply Chain Human Resources

Sales

Marketing

Financials

Oracle BI Applications
Tightly integrated security model User Security Object Security Data Security

Oracle BI Foundation

Supports iPlanet, Novell, MSFT AD, Oracle Identity Directory (OID), and others Right content shown to the right user

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<Insert Picture Here>

Insight Driven Business Processes

Business intelligence (BI) is moving into
the context of the business process, not just to make users information experience more effective, but also to allow for business process optimization.

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BI + Process Optimisation = increased Business Value

Intelligent Interactions
What should I do right now?

Increasing Business Value

Fact-Based Actions
What should I do next?

Performance Management
How am I doing vs. my goals?

Query, OLAP/DW
Explore my data

Transactional Reporting
Here are your reports

Technology to Driving Business Process Optimization

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Business Agility and Business Insight

An Essential Synergy

Business

Agility

Business Process Automation

Business Intelligence

Business

Insight

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Oracle Delivers
Insight Driven workflows provide proactive intelligence

Orders placed

1. Large Order alert

Checks for large order. Identifies and notifies sales reps. Passes info. to a Chained Inventory alert

2. Low Inventory alert

Detects insufficient inventory Notifies impacted Managers Initiates Alt Sourcing alert

Sales Reps Receives an e-mail notifying him of the large order placed by Best Value, one of his accounts.

3. Alt. Sourcing alert

Identifies alternative suppliers that can fulfill impacted Orders. Distribution & Logistics Mgr Receives e-mail message detailing option of filling impacted orders by alternative suppliers Notifies impacted sales and distribution management

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The Fusion of BI & Business Processes

Three Key Requirements Visibility & business insight
BI provides insight into processes
BPEL, ESB Oracle BI & BAM

Insight Into Action

BI users or BI alerts trigger a business process or event
BPEL, ESB

Oracle BI

Insight-driven business processes

Decision points in a workflow are driven by analytics Generate and Deliver reports and alerts from BPEL Workflows
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BPEL, ESB

Oracle BI

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Insight Into Action BI & SOA

Example: Invoking Business Processes from BI Dashboards

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Process Optimization
Oracle Real-Time Decisions
Business Process Execution

Process learns and continuously

optimizes in real-time based on closed-loop information

Integrates via open standards
Context Data Decisions Results

Real-time decisions and learning History, demographics, scores

Oracle Real-Time Decisions

Business Rules Self-Learning Predictive Models

Enterprise Information Model

Highly scalable RTD Server

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Capabilities And Needs

Need
Make BI easier to use

Key Oracle Components

Common Enterprise metadata, Dashboards, Guided Analysis Broad spectrum of functionality and tools within BI Foundation

Support breadth of user needs

Make BI more accessible and relevant to operational staff

BI Applications solutions for ERP,CRM. Embed BI into operational apps, relevant & timely real-time alerting.
BI+SOA, Oracle BI EE Delivers, Optimisation with Real-time Decisions

Improve business process insight & intelligence

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Recommendations

Consider ease of use as a key factor in achieving Pervasive BI A single common business view of all enterprise data and metrics are key to achieving organisational alignment Focus primarily on understanding business processes, and how BI can improve them

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BACKUP SLIDES

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