Académique Documents
Professionnel Documents
Culture Documents
School
Kathy Ahmed
PHASES OF DEVELOPMENT
C O M M U N IT Y
P o s s ib le C o n s t it u e n ts
P a r e n ts C o m m u n it y L e a d e r s P r o f e s s i o n a ls E d u c a to rs
V i s io n a r i e s R e lig io u s M a rk e tin g a n d S a le s A c a d e m ic F o c u s
O r g a n iz a t io n a l A tto rn e y s Is la m ic
P o lit ic a l B u s in e s s o w n e r s S e c u la r
Marketing in the
Community
S e llin g t h e C o n c e p t
C o m m u n it y Id e n t ify in g
F ir s t S c h o o l in A r e a M u lt i p l e S c h o o l s i n A r e a
S e l li n g t h e P u r p o s e o f a n Is l a m i c S c h o o l S e l l in g S p e c i f i c S c h o o l P h i l o s o p h y
Administration
Define departments, responsibilities, lines of
communications
Early, thorough planning can reduce power
B: Financial
Plan Fiscal Structure
RESEARCH –
What does it take to open
What does it take to keep it open
Identify Expenses (Mission guided)
Identify Realistic Income Sources
% Tuition Coverage
% Donation Dependent
Fiscal research may restructure original goals
Long term planning
Locations
Investments
Grade level limitations
Some Major Expenses
General Operating Expenses
Expenses
-Payroll & Benefits -Building and
-Legal Fees & Maintenance
Taxes -Equipment
-Tuition -Transportation
Assistance
Budgets can be created using percentages per category:
Ex: payroll + fringe benefits = 65% of expenses
Allocated numbers reflect school’s Fiscal AND Academic
planning
Budget Planning
Initial Budget – What you need to open
Create Tuition Fee Schedule
Other fees – registrations, books,
transportation
Decide on the minimum # of students
needed to open
Or
Ensure reinforced $ support regardless of
student # but the #’s must get better
with time and support must continue
until it does
Donations
Goal: Fiscal Independence
Donations: A dollar given is a dollar spent
UNLESS investments made
9
8
7
6
Spending
5
4
3
2
1
0
1 2 3 4
Donation
Fiscal Serenity - INVEST
Invest in Academics
1000 Increases student
enrollment
750
Rippling affect
I ncome
No Affiliations – Independent
Long Term Planning
Provides a recurring goal: a reminder of
where you are and where you want to
be
Focuses on ensuring original mission,
vision and philosophy do not get lost
Gives opportunity for learning and
growth
Shows the community school aims to
build a strong foundation and provide
stability
Fiscal Summary
Step 1
Donations are necessary - fundraise
Don’t fall into the trap of making it your
backbone
Extra effort in early planning and marketing
Step 2
Increase enrollment every year
More students = more tuition
More students = more parental involvement
Parents are donors too!
Step 3
Create an endowment fund, make business
purchase, invest 10% funds
C: Academics
Based on the Mission Statement
Comprehend education law & national
standards
Important especially if planning on competing
for academic excellence
Board of Directors – Founders/New
members
Interview new members, avoid conflicts of
interest if with other organizations and provide
thorough orientation
Headmaster
Compare qualifications to your school needs
Academics continued
Seek other educational advise
Create mentor relationships with
professional educators with
experience
Discuss possible academic structures
Decide academic focus or
“specialties”
Create curriculum committee
(see Dr. Tasneema Qazi paper on
Curriculum Development)
Academic continued
Create the Academic Program
Assumption: Board/Admin defined
structure
Religious aspects
Board Expectations Clear
Administration Expectations (Contracts)
Administration Lead Program
Development
Staff contract developing
Staff and Parental Handbooks
Ensure abiding local, state and federal laws
Academics continued
Creating Administrative Office
Office Management –
establishment of day to day operations
Bookkeeping and record keeping of Attendance,
fiscal, student records, and correspondences
Hiring Teachers
Muslims vs. Non-Muslims vs. Certified
Advertise – Mosques, Job Banks, Papers
Interviews –
Do not settle
Background checks
Provide clear expectations
Support through training
D: Community Outreach
Continued Community Outreach
throughout Legal, Financial and
Academic stages provide:
Easier recruitment of students
Reinforces donors support
Develops ties for long lasting
relationships
Can jump start an active PTA
Get Better With Time
Keep records of each year’s
accomplishments
Timelines – Keep you on track
Be realistic – much depends on time put in per
individual
Create an annual checklist calendar for
recurring projects and deadlines
Curriculum review, inspections, staff
interviews, governmental forms and
applications…
Final Notes
Logistics and Tawakeel
A school’s purpose is to serve Allah (SWT). Do
not be pessimistic and afraid to start – better
to have tried and failed (actually you don’t fail
– if you count the blessings) than to not have
struggled at all.
Do not base the school’s success entirely on
the numbers – plan well, but remember: He is
the best Planner
ALL committee members must truly believe in
the common mission if they are to work as a
team – not just a group
There are obstacles undoubtedly – but as long
as the struggle is for solely for Him – Tawakil!