ICICI Prudential ARR

Bangalore, March 2011

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

Solution overview

Efficiency and simplicity Interactive user experience

Automation and customization

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

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As-Is Scenario

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

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Value proposition

Simplify user experience

Coalition program

Multi channel redemption

PAYBACK

Better vendor management

Reduce cost

Operational automation

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

YYYYMMDD_Name of presentation | 4

Contest management
Better Catalog & Vendor management Redemption User Management Rewards module Catalog Management system

Coalition loyalty program

LMS Contest Management Credits module

PAYBACK microsite
Ops workflow (maker/checker)

Simple and intuitive user experience

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

ICICI Prudential IACMS | 5

Phase 1

Efficiency and simplicity

Integration with PAYBACK PAYBACK account to Advisors Multi channel earn and burn through coalition Simplify vendor management and logistics via PAYBACK

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

ICICI Prudential IACMS | 6

Phase 2

Interactive user experience

Role based administration Intuitive R&R module for contest management Advisor collaboration through better interactive experience Intuitive and easy navigation

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

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Phase 3

Automation and customization

Operational work flow and data automation Cost reduction Faster turnaround for operation jobs like uploads, approvals, processing etc. Notifications via SMS and emails for processes like approvals, upload status etc.

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

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Release schedule
Next 12 weeks
1. User management 2. Contest management 3. Credits module 4. Maker/checker facility 5. PayDirect module 6. Exception module

Phase 1
First 10 Weeks
1. Integration with PAYBACK for earn points 2. PAYBACK redemption catalog for redemption 3. Vendor management by PAYBACK

Phase 2

Phase 3
Last 10 Weeks
1. Operations automation 2. Subscriptions, Profiler requests 3. Helpline module 4. Email and SMS communications

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

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Data Points

Total of 31 contests ran during the period 01st Jan to 29th Feb 2012 2063 orders for the contests ran during the period 01st Jan to 29th Feb 2012 Value of orders burnt for the same period is Rs.9,47,624 Daily about 100 to 200 orders received on redemption catalog About 3000 to 5000 orders per month Currently 977 products on live catalog

There are 20 to 50 requests per day who are applying for new Pay-Direct card and 500 to 800 on monthly basis
Total points which gets transferred to advisors to Pay-Direct card ranges from 50,000 to 1,80,000

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

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Thank You!
Loyalty Solutions & Research Private Ltd.
4th & 5th Floors, Kabra Excelsior,#6A 7th Main, 1st Block Koramangala Industrial Layout Bangalore - 560 034 Tel: +91 80 4031 6468 Fax: +91 08 4031 6457 www.payback.in www.payback.net
Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only. YYYYMMDD_Name of presentation | 11

Contest management modules

User Management Contest Management Credits module Exception module

Subscription module Profiler request Communications module Helpline module

PayDirect module
Export/Import module Ops workflow (maker/checker)

Redemption module
Points transactions management Operations automation ICICI LifeAsia application

Insurance Advisors Contest Management System

Phase 1

Phase 2

Phase 3

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

ICICI Prudential IACMS | 12

Points to ponder

Point and Credits expiry The points earned for a contest will expiry after 18 months (configurable at system level) The un-claimed credits expire at the end of the window period which is defined for each credit The expiry runs on the last day of every month Bhandhan tier Non-servicable areas Interface with LifeAsia

Loyalty Solutions & Research Private Ltd. 2011. Strictly Confidential. For internal circulation only.

ICICI Prudential IACMS | 13