e-Commerce and Internet Marketing

2 Types of Websites

1. Corporate Website
A site created to increase firms visibility, promote its offerings and provide information

Common Characteristics of Corporate Website

- It builds customer goodwill and assist in channel members in their marketing efforts - It provides information about the company - Larger companies maintain a single umbrella site for all their other lines and subsidiaries.

INCREASE VISIBILITY

It builds customer goodwill and assist in channel members in their marketing efforts

It provides information about the company

Larger companies maintain a single umbrella site for all their other lines and subsidiaries.

2. Marketing Website
- Site created to increase purchases by visitors.

Common Characteristics
- it includes company information such as history, products, locations, employment opportunities, financial information. - it includes online selling features - It includes product information and how a companys product would benefit page visitors - It tries to create and maintain communication with page visitors

It includes product information and how a companys product would benefit page visitors

increase purchases by visitors

It tries to create and maintain communication with page visitors

Types of e-Business
1. e- tailing or virtual storefront - selling online or online shopping

Types of e- Business
2. B2B or Business to Business - use of the internet for transactions between businesses

Types of e- Business
3. Electronic Data Interchange (EDI) Business to business exchange of data (electronic data transmission) Features of EDI 1. It is used to exchange sales information between buyers and sellers like price quotations, purchase orders, invoices. 2. It uses Value Added Network (VAN) that act like the post office between the two exchanging entities. VAN can be a telecom company, industry group associations, companies that interact with its suppliers and retailers. 3. It requires special software for data interpretation.

DATA FORMAT in EDI

FTP- File Transfer Protocol ( the standard protocol for data tarnsfer between one host to another)
% ftp cs.colorado.edu Connected to cs.colorado.edu. 220 bruno FTP server (SunOS 4.1) ready. Name (cs.colorado.edu:yourlogin): anonymous 331 Guest login ok, send ident as password. Password: 230-This server is courtesy of Sun Microsystems, Inc. HTTP- Hypertext Transfer Protocol (network protocol used to deliver virtually all files and other data (collectively called resources) on the World Wide Web, whether they're HTML files, image files, query results, or anything else.) GET /path/file.html HTTP/1.0 From: someuser@jmarshall.com User-Agent: HTTPTool/1.0 [blank line here] AS1- Applicablity Statement 1- EDI application use in EDI that uses e-mail protocol AS2- Applicability Statement 2- EDI application that supports HTTP transfer

Types of e- Business
4. Electronic Exchanges and e- Procurement

ELECTRONIC EXCHANGES - Online market places that bring buyers

and sellers together in one electronic market place.

e- Procurement Web-based systems that enable al types of organizations to improve efficiency of their bidding and purchasing processes.