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In this presentation
Content
Background Image Management Theme About Exodus Strategy Media List
Commercials
Vinod Tawde is the leader of the opposition in Maharashtra legislature council. He is known for his astuteness in drawing party strategies and organisational skills,and his appointment has been seen as a generational shift of roles and responsibilities to a younger and aggressive leadership. Vinod Tawde is credited with rebuilding the party organisation in the Konkan region and is generally percieved as the think tank of the BJP in Maharashtra.
Image Management
The objective of the campaign is to be able to 1) Transition a neutral to positive media presence of VT 2) Evolve a social media strategy that puts VT into the public eye in a positive light among the key opinion makers of the intellegensia in the city
3) Establish a connect initiative that is able to extract mileage from his followers and enable mobilisation of public support 4) Minimise and pre-empt negative reporting from taking place in the various sections of the media .
About Exodus
Pan-India and international presence With an extremely talented resource base and a young, vibrant and ambitious core team backed with extensive experience across the entertainment and lifestyle space , Exodus Integrated Digital, (EID) promises to offer a 360 degree approach communication solution to its clients. Each EID signature campaign reflects our individual focus on the client's unique needs, desires, personality, and imagination. And the result is always the same - 110% Guaranteed !
HOLD AND SUSTAIN FOR NEGATIVE MEDIA A hold and sustain strategy to kick in for the media with particular focus on the Mumbai Mirror and Mid-day. This will include stopping negative stories from being printed and ensuring that the identified troublemakers are contained in the appropriate manner.
STEP 2 (Outreach programs ) Media Interactions across the city
HOLD AND SUSTAIN FOR NEGATIVE MEDIA Same rules apply as STAGE 1.
Media day outs with the Media ( Print and Electronic) spending time with Vinod ji on a typical working day
campaign trail over the course of a working day. Daily press briefing sheets, along with pictures to be circulated to all media houses in order to be able to ensure visibility in the media.
A meet the fan article on to be opened where an average voter gets to be able to experience the personal side of Vinod ji and is the same is covered by a top media house in the city. This will allow for him to be able
to be potrayed in a positive light in the media. Coverage around the Occasions to kick in at the same time to
ensure that the regional connect stays established.
Media List
Media List ( English Dailies)
The Times of India ( Including Mumbai Mirror) DNA The Indian Express Hindustan Times Asian Age The Free Press Journal MID DAY The Afternoon
Media List
Media List ( Hindi and Local Languages)
Divya Bhaskar Dainik Bhaskar Hindustan Express Gujrati Mid-Day Navbharat Times Aaj Ka Anand Gujarat Samachar Lokmat Samachar Navbharat Times Tehalka News Humara Mahanagar YashoBhoomi Loksatta Navshakti Vartahar Lokmat
Hindmata
Mumbai Sandhya Maharashtra Times Navakal Sakal Sandesh
Divyabhaskar
Navabharat Times Punya Nagri Ratnagiri News
Mumbai Mitra
Sandhyanand Samrat Mumbai Chaufer
Media List
Media List ( Electronic National)
Aaj Tak
STAR NEWS ZEE NEWS DD NEWS
TIMES NOW
NDTV INDIA NDTV 24x7 CNN IBN
IBN -7
India TV TV 9 Live India
HEADLINES TODAY
SAHARA SAMAY SAHARA SAMAY MUMBAI
News 24
News Express P7 Tez
Media List
Media List ( Online Media)
Rediff.com Yahoo.com
SERVICE OFFERING
NATURE OF DELIVERABLES Print coverage Television Coverage Online Coverage Magazine Coverage DURATION Monthly Monthly Monthly Monthly SLA TARGET 4 3 1 1
TOTAL COVERAGE
Commercials
Fees will be an amount of INR 150000 ( Indian Rupee One Lakh Fifty Thousand only per month)+ taxes as monthly consulting fees for an annual retainer account. Cities and Towns covered would be Mumbai, Nasik,Nagpur,Pune,Kolhapur,Sangli,Satara,Jalgaon. TERMS Monthly payment will be receivable in advance.
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