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Business Environment-Text and Cases, Cherunilam Francis, Himalaya Publishing House, Twentieth Revised Edition, 2011
Business Environment
An overview of Business Environment Constituents of Business Environment Business and Society
Industrial Policies
Regulatory Framework Financial System
Labour Environment
Economic Planning & Development Global Environment
Business Environment
Def: The aggregate of all conditions, events, and influences that surround and effect it can be referred to as business environment Determines the role of the enterprise and the nature of task. Determines role of the top management and also its business policies.
Importance
Helps an organization to develop its broad strategies and long term plans. Analyze competitors strategies. Keeps the organization dynamic in approach.
Foresee the impact of socio economic changes at the national and international level.
Adjust to the prevailing conditions.
Internal factors
Factors contributing to Strength or weakness : Organizational resources R & D ,and Technological capabilities
Financial capability
Marketing capability
Operations capability
External Factors
Social Economic
Cultural
Technological Legal
Geographic
Political Ecological
Competitive Market
Environmental factors
Social Factors business is a social institution.
Social responsibility Satisfy the needs and wants of society goals Culture, Values, Tastes and Preferences, Social Integration and Disintegration and so on.are part of agenda of an organization.
Economic Factors
Per Capita Income, National Income, Resource Mobilization Exploitation of Natural Resources, Infrastructure Development, Capital Formation
Cultural Factors
Social and religious practices, education, knowledge and cultural factors
Norms and beliefs
Geographic Factors
important for global business managers Geographic Location, Seasonal Variations, Climatic Conditions Industrial location policies of Government
Technological Factors Rapidly changing R & D Activity (India must invest) e.g. Foreign Investment upto 100% in Industries with sophisticated technology. Political Factors Philosophy and approach of political party Government interventions Legal Factors Industrial Licensing, Company formation laws Laws regarding Industrial disputes, payment of wages, trade unionism, Monopoly control, Foreign Exchange Regulation
Ecological Factors Ecological Imbalance due to change in environment and biotic factors Environmental protection and Preservation Pollution Free Industrial Activity (Carbon Credit) Legislations Government Policies Industrial Policy resolutions and Licensing Policies Trade Policies, Labor Policies, Location Policies, Export Import policies, Forex Policies, Taxation policies (Arab Countries)
Location Factors
Taxation Policies Subsidies
Internal Environment
Within the organization
Employee Attitude
5Ms Machine, Manpower, Money, Materials, Management
Processing
Marketing of output
Logistics
Information businesses
Manufacturers Real estate Retailers and distributors Service businesses
Transportation
Utilities
Classification of Industries
Based on nature of activity
Extractive Industries Genetic Industries
Manufacturing Industries
Construction Industries Service Industries IT Industries
Oligopoly
Monopolistic Competition (product differentiation) Perfect Competition
Based on Size
Based on Use
Basic Industries Capital Goods Industries
Intermediate Industries
Consumer Goods Industries
Based on Input
Agro
Marine Chemical
Forest
Metal
Based on Proprietary
Public Private Joint Co-operative
continued
Originates cost reduction strategies for the whole organization. Is proactive in generating forward looking information to influence business strategy. Directly communicates with external stakeholders concerning business performance. Is involved in the organization's environmental, social and governance performance. Initiates and leads change.
Characteristics of Business
Exchange of goods and services for Income Recurring activities Profit motive
Risks
Goals of Business
Justify the organization
Provide direction Basis for management by objectives Help strategic planning Help coordination
Environmental Analysis
Types of Forecasting
Economic Forecast
GDP growth rate Structural changes in GDP Investment & output trends distribution of income per capita income price trends
Social Forecasts
population growth/decline
Rural/ urban distribution Factors related to family Expenditure pattern
age structure
migration ethnic composition social attitudes
Political Forecasts
changes in political power/ political ideologies Technological Forecast (TIFAC)
While extrapolations assumes that everything continues as in the past, econometric model assume that only the relationship remains the constant
Trend Extrapolation
Simple linear relationship Non linear relationship
Scenario Development
Premising Method System Diagram Method
Judgment Models
Brain Storming Delphi Method Strategic Issues Analysis
Strategy Formulation
Information
Economic Environment
Business fortunes and strategies are influenced by the economic characteristics and economic policy dimensions. The economic environment includes the structure and nature of the economy, the stage of development of the economy, economic resources, the level of income, the distribution of income and assets, global economic linkages, economic policies etc
Transition economies
Liberalization Macroeconomic stabilization Restructuring and privatization Legal and institutional reforms
Economic policies
Industrial Policy
liberalization in 1991/ MRTP Act Trade Policy liberalization of import policy Foreign Exchange Policy
Fiscal Policy
Monetary policy
Economic Conditions
Functions of state
Opportunities for trade
Distributions of powers Core functions such as Law and order Role of the State in development of industries
environment , financial and monopolies
Expansion in role play not only in the infrastructure and utilities but also in education and healthcare
Impact of State
Regulatory
reservation of the industries (IDR Act 1951) ceilings on the profit margins, dividend Indirect controls fiscal n monetary policy Direct control are discretionary in nature
Promotional Role
Building up the infrastructure in the developed / developing countries
Entrepreneurial Role
Redefining role from public to the private sector SOEs
Planning Role
utilization of the resources on the basis of available
Hostilities b/w countries affecting the business of firm in the 3rd countirs e.g Arab with Israel
Division of Power
Expansion in State Intervention
resource available
location of business climatic and weather conditions Technological Environment Hard/ Soft Technology
International communication
e- commerce
Innovation
Radical
Incremental Next- Generation
Price crunch
Technology S-Curve
Technology Leadership and Followership
Demand condition
Suppliers offerings Competitive Dynamic
Substitutes
Social Factors Technical Facilities Government Policy
Transfer of Technology
Promotion and Regulation
Education
Religion Nationality
e.g formation of EU
Social Class
Race Population size
Societal Environment
Business and Society
Professionalization Business Ethics Business and Culture Technological Developments and Social Changes
Public Visibility
Professionalization
Acquiring specialized knowledge and skill for management
Acquiring authority and freedom to take the right decision No ideological bias in the discharge of the functions Decisions and actions guided by certain ethical consideration
Business Ethics
Not deceiving the customers
No Black-marketing Not distorting or destroying the competition
Elements of culture
Knowledge and beliefs
Ideals Preferences
Organization of culture
Social structure and integration of traits, complexes and patterns Stratification Common institutes of Modern Culture
economic system, political administrative system, education system, religion, family,
Cultural Adaptation
Manner in which a social system or an individual fits into the physical or social environment adaptation to the oil prices
Cultural Conformity
Either conform or deviate
Required knowledge and appropriate skill Blind conformity
Cultural Lag
Cultural Traits
Low- Context and High- Context Cultures
importance of facts and figures importance of relationships, atmosphere and attitude Masculine and Feminine Cultures Monochronic and Polychronic Society trends of the changing society
Religion
Marketing of Beef products, type of food (slaughtered
animal/ bird for Muslims, Christians rituals)
Religion influencing the attitude towards work and wealth Religion deciding the working hours and the holidays and finding some days to be religious to launch a new products Introduction of promotional schemes
Ethnodomination
Domination of certain type of ethnic groups in some particular trade
Languages
Problems of having different languages in one country, e.g. three languages in Switzerland
40 languages in South America 200 languages in Zaire 40 ethnic groups in Kenya
Some of the same words having different meanings or connotation in the different places
Fiera by Ford, Nova by Chervorlet
Etiquettes
hugging and kissing while embracing laughter handshake properly responding to a guests invitation/treat
Economic Ethical
Anti- Social Peripheral
Legal Discretionary
Indifferent Socially Oriented
contined.
Competitors
Resources
Ethical Influences
The Golden Rule The Utilitarian Principle Kants Categorical Imperative The Professional Ethic
The TV Test
brand image
Responsibilities to Employees fair wages best possible working condition welfare facilities training and education
Proper system for accomplishment and promotions Proper recognition, appreciation and encouragement of special skills Efficient grievance handling system Opportunity for participating in managerial decisions
Responsibility to Consumers
to be efficient to do R & D
continued
stability in Price and after sale services the product supplied with no adverse effects to provide sufficient information to avoid misleading the customers
continued
Responsibility to the community to prevent environmental pollution
continued.
to improve the efficiency of the business operation
contribution to research and developments development of backward areas promotion of ancillarization and small scale industries furthering social causes contribution to the national effort to build up a better society
continued
Against
Business should confine to its own business Involvement of social activities could affect the economic health High cost ultimately passed on to the consumer Affecting the competitiveness of the company Avoiding tax brackets Dominance of business over the society
Social Audit
Identification of the firms activities having potential social impact
Assessment and evaluation of the social cost and social benefits of such activities Measurement of the social costs and benefits Reporting
Public Visibility
Boost the public image
Comprehensive Audits
Corporate Rate approach
Consumer Rights
The increase in the consumer awareness leads to growth of consumerism and growing demand of consumer protection
Right against exploitation by unfair trade practices Right to protection of health and safety from the goods and services the consumer received Right to be heard if there is any grievance or suggestion
Right to be informed about quality and performance standard ingredients of the products
operational requirements
possible adverse effects
Exploitation of Consumer
By stimulating the weak points and the soft corners of their mind
Misleading, false or deceptive advertisements
Consumerism
The dedication of those activities of both public and private organizations which are designed to protect individuals from practices that impinge upon their rights as consumers
has the following important role to play Consumer Education
Product Rating
Liaison with Government and with Producers
Utility of Consumerism
Producers and the sellers will not take the consumer for granted
Provide feedback for the business
Consumer Protection
The Business
The Government
UN Guidelines Different Government Acts
Sherman Act and the Clayton Act of the USA
The consumer
Non-Governmental Organizations
continued..
General Principles & Guidelines
Physical safety Promotion and protection of consumers economic interest Standards for safety and quality of consumer goods and services Distribution facilities for essential consumer goods and services Consumer redresses Education and information Programs
Prevention of Black Marketing and Maintenance of Supplies of Essential Commodities Act Trade Marks and Merchandise Marks Act Indian Patents and Design Act Indian Standard Institutes Certification Act Import and Export Control Act Price and Stock Display Order Sale of Goods Act Agricultural Products Grading and Marketing Act Standard Weights and Measures Act Packaged Commodities Order Consumer Protection Act
A National Commission
Consumer complaints Remedial Action Penalties
Corporate Governance
Governance is the process whereby people in power makes decisions that create, destroy or maintain social system, structures and processes To make the balance between economic and social goals and between individual and communal goal
To align as nearly as possible the interest of individuals, corporations and society Corporate Governance is concerned with the value, vision and the visibility
Fairness,
Transparency, Accountability and
Responsibility
Independent Directors
Audit Committee and Remuneration Committee Accounting Standards and Financial Reporting Management
assisting in the decision making process
implementation of policies and code of conduct day to day affairs
Information System
compliance to all regulation Services to shareholders
Conclusion
various steps taken by SEBI
Disclosure of the IPO Information in directors reports Declaration of quarterly results Mandatory appointment of compliance Officer
Industrial development and thereby the economic development to a very significant extent
continued..
Main Provisions Development Measures
Industrial Licensing
Issuance of letter / letter of intent
Level of investments The New Policy - Industries for which the licensing is
compulsory
Distillation and brewing of alcoholic drinks Industries using Tobacco/ Tobacco substitute Electronic Aerospace and defense equipment Industrial explosives including detonating fuses, safety fuses, gun powder, nitrocellulose and matches
Locational Policy
Public Sectors
Objectives
To help in rapid growth and industrialization
continued..
Growth and performance of Public Enterprises
continued
The main element of current Government Policy
Bringing down the government equity in PSU to 26% Restructure and revive potentially viable PSUs Close down PSUs which cannot be revived Fully protect the interest of workers
Departmental Undertaking
financing from treasury governmental control on budget, accounting and audit civil servants as staffing suit against the government
continued
Government Company
51% ownership directors appointed by the government
continued..
Principal defects attributed to a government company
evading state owned enterprise responsibilities
Public Corporation
Created by special laws defining its objectives, powers and privileges and its relationship with government Is a body corporate and can cue and can be sued, enter into contracts and acquire property in its own name Usually independently financed
Not subject to the budget, accounting and audit laws and procedures applicable to government departments Mostly employees are not civil servants