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DIFFICULT TO APPLY : Ideally best method : Insufficient detailed publicly available information
Valuation Methodology
Valuation Approaches
Market Approach
Income Approach
Cost Approach
NO EXPECTED RETURNS : For technology that do not directly generate cash flows. : Fails to capture expected returns of the technology.
Valuation Methodology
Valuation Approaches
Market Approach
Income Approach
Cost Approach
MOST COMMON AND WITH VARIATIONS NO NEED FOR MARKET TRANSACTIONS : Captures expected future returns to owner without the need for comparable market transactions. FORCASTED CASH FLOWS REQUIRED : Based on cash flows or earnings generated by the technology; or : Based on the costs saved by the technology.
Valuation Methodology
Valuation Approaches
Market Approach
Income Approach
Cost Approach
Direct Methods
Indirect or Residual Methods Return on Assets or Residual Earnings Method Residual earnings left after deducting fair returns on all other assets employed from the after-tax operating earnings
Cash flow or earnings generated by the technology; or Expenses saved by the technology
Valuation Methodology
Income Approach Direct methods
Excess Earnings Method Premium Pricing Method Relief-of-Royalty or Royalty Savings Method Cost Savings or Avoided Cost Method
Managing Risk
A variation of the Income Approach Risks associated with future cash flows (e.g. external events such as market acceptance) are dealt with using a probabilty approach Creates a more robust valuation, as multiple outcomes are considered at each point in time
Fail p=0.85 Cost =10 -
Phase II
p=0.15 Succeed
Postlaunch NPV650 =
Postlaunch NPV1020 =
Managing Risk
Running multiple simulations to obtain a probability distribution of the value Probabilistic Discounted Cash Flow
Technology Licensing
Licensor Licensee
Intrinsic Value Improve sales eg. better products Reduce cost eg. more efficient process Improve productivity eg utilisation
Synergisti c Value Enter new markets Introduce new products/services Develop new technologies
Strategic Value Forward or backward integration Minimise potential risk of infringement Block competitors
Conclusion
Technology Valuation Both an Art or a Science Know your technology Ascertain technical merits and market readiness Technology Valuation Process to Estimate the Value Know the technology and the stage of development
Funding requirements Ascertain technical merits Assess market readiness Estimate the value of the technology Understand value from the perspective of potential licensees Focus on the positive win/win arrangement