Pillais Institute Of Management & Research

Group No 01
Name
Juilee Astaputre Zain Suhail Mehul Joshi Parimal Chavan Kavita Singh Aditya Wadekar

Roll no
66 69 84 97 112 117

Market Gap
It's an unmet need A place where a new business would fit in 24*7 Restaurant

STP
Segmentation

Geographic Target Mind Space employees Position 24*7

About Restaurant
Shiros Lounge & Restaurant a 60 seat fine-dining restaurant with a 20

seat lounge New Oriental menu We will be located in the booming, and rapidly expanding, borough of mind space in malad

Cont
The menu will be inspired from different

countries' The menu will change every 3-4 months but keep the favorites lounge and restaurant will be open seven days a week. We will offer special theme nights to attract new customers to Shiro's The

USP

Industry Analysis
Very High Threat of new entrants
Threat of substitute Bargaining power of customers Bargaining power of suppliers Competitive rivalry within Industry

High

Low

Very Low

Market Analysis
Price
Based on Cost of Raw Material, Labor Cost & Profit Margin

Product
Fine Dining Oriental Restaurant

Promotion
Online media Print media

Place
Mind Space Malad

Promotion Strategy

Operation Plan
Suppliers
Vegetables

Siddhesh Agro for vegetables Meat & Grocery Shree Kamal Food

 Cutlery & Crockery

Nandan Plastics
Architecture

AB Initio Architects and planners pvt ltd

Restaurant Staffing
Kitchen
Food and beverage service House keeping

8
14 3

Future plans
Opening of New Branches in upcoming years. Get listed in the stock market as soon as

possible through IPO.

Financial Projection

Sources of funds

Owned

Borrowed

6 partners (Zain, Parimal, Juilee, Aditya, Mehul and Kavita)

Bank Loan (HDFC)

Rs 3000,000

Rs 3000,000

Sources of funds & Expenses

Particulars Amount (Rs) Amount (Rs)

SOURCES OF FUNDS
Owned Funds Borrowed Funds Total EXPENSES Cost of acquiring plot (Initial deposit) Cutlery and staff uniforms Kitchen Equipment (Commercial burners, Gas pipeline, Sinks, Racks, Exhaust systems, Refrigerators etc)
3000,000 200,000 1500,000 3000,000 3000,000

6000,000

Suppliers for Raw materials

Staff salaries and other expenses Total

300,000 1000,000 6000,000

Month

Expected Sales

Expected Expenses

Expected Profit

Profit divided among partners 56,250 75,000 93,750 112,500

Jan-Mar Apr-June July-Sept Oct-Dec

1350,000 1800,000 2250,000 2700,000

1012500 1350,000 1687,500 2025,000

337,500 450,000 562,500 675,000

Thank You