PROJECT BY : AMIT POPTANI

GUIDED BY : PROF. SHRADDHA SHENDE

CONTENTS : SR.NO
1 2 3 4 5 6 7 8 9 10

TOPICS
Introduction about Telecom industry Introduction about the topic Introduction about the companies objectives Hypothesis Research methodology Data findings Recommendations conclusion Bibliography

INTRODUCTION ABOUT TELECOM INDUSTRY :

Telecom industry is nothing but an service industry that generates revenue through the telephonic conversations and helps an individuals in communicating with one another. Telecom industry is one of the biggest revenue generation industry in service sector. This industry works under TRAI i.e. Telecom Regulatory Authority of India. All plans, schemes and tariffs are designed under its regulations. Some big players in telecom industry are: - AIRTEL - AIRCEL - BSNL - TATA - RELIANCE - VODAFONE

In which airtel is considered as the best service provider in India.

INTRODUCTION ABOUT THE TOPIC:

This project is concerned with studying the feasibility and

making a comparative analysis of per second billing concept in telecom industry with reference to Airtel, Tata docomo and Reliance. influences the customer the most. We can also find out the buying behavior of youths. that are using the services of different service providers.

from this project we can also determine the factors that

This project will also check the consumer satisfaction levels

INTRODUCTION ABOUT THE COMPANIES : ABOUT BHARTI AIRTEL: The telecom brand AIRTEL is headed by SUNIL BHARTI MITTAL. Globally, Bharti Airtel is the 3rd largest incountry mobile operator by subscriber base, behind China Mobile and China Unicom. The mobile business offers services in India and Sri Lanka. Bharti Airtel is structured into three strategic business units - Mobile services - Telemedia services - Enterprise services.

ABOUT RELIANCE COMMUNICATION : Reliance is the Indias second biggest telecommunication company. Reliance became the first telecom company in India to operate in both CDMA as well as GSM technologies. Reliance Communications became the first telecom operator in the history of Indian telecommunications to simultaneously launch its GSM services in 17 circles

ABOUT TATA DOCOMO :

Tata Teleservices Ltd has launched GSM services under the

brand name Tata DoCoMo. Tata docomo is a strateic tie up between Tata Teleservices and NTT Docomo. Tata Docomo was the first to introduce per-second billing concept in India.

OBJECTIVES OF THE PROJECT :

To get an clear over-view on the various telecom service

providers i.e Airtel, Tata Docomo and Reliance. To analyse the services provided by various service providers. To study the feasibility of some innovative offers like per second billing . To study the market shares of the various service providers. To study the factors that influence a customer to use a service To check the consumer satisfaction level.

HYPOTHESIS :
It is assumed that airtel is considered as the market leader. The fact cannot be denied that, there is a very tough

competetion in telecom industry, so nothing is permanent. It is assumed that GSM and CDMA services have no difference. It is assumed that there is no difference in per second billing tariff of the various 3 companies.

RESEARCH METHODOLOGY :
Research may be defined as a scientific and a systematic search for information on a specific topic. Research is an art of scientific investigation. The data collected directly from the targeted audience for the very first time is known as PRIMARY DATA. The data collected from the modes where the data is already available is known as SECONDARY DATA. Sources of PRIMARY DATA : - Observation method - Questionnaire. - Personal interview. - Telephonic interview Sources of SECONDAY DATA : - Books - Websites - Brouchers - Magazines - Hoardings

FINDINGS :
Tata Docomo is having the highest sale over the last 6 months. Airtels sale has declined to a large extent after the launch of Reliance

GSM and Tata Docomo. Airtel users who have diverted towards Tata Docomo are coming back to Airtel because they are getting the same facilities with the same number and with the better network. Low Call rate is the most important factor behind using the service Airtel is considered as the no.1 network followed by Reliance. Airtel has to adopt some more strategies to aware the customers about its new offers and schemes. Tata Docomo users of Bhandara district are specially not satisfied with its network in the out-skirts of city and villages around there.

- Word of mouth plays a vital role in awareness among customer. This is one factor, which can play a good role in promotion of services as well as suggestion given by the shopkeeper also plays a vital role for customer. - HOARDINGS and DEALER OR RETAILER scheme plays a very important role in acknowledging the people about the new schemes and offers. -AIRTEL is slightly high on scale about the satisfaction of its users as of the users of the RELIANCE GSM & TATA DOCOMO. - The survey found that most of the people easily get diverted towards the other service providers because of the some innovative changes made in tariffs. - People prefer the most cost effective plans rather than the name of the service provider they are using. The services are well aware and it is on top of mind of customer.

RECOMMENDATIONS :
To capture the market share to a large extent Tata has to be a inventor, it

has to come up with the new ideas as it has introduced the per-second billing plan for the first time in India. Tata has to improve its network in the remote area to satisfy its customers specially who lives in rural areas. Airtel and Reliance has to enhance their promotional strategies to maintain and extend its premier position in the competitive market. Companies should try to improve service. No doubt the company services have technically edge over competitors but in long run it may hamper the companys profit. Retailers must be provided with more profit margin and schemes, so that they should get motivated to convince the prospects into the actual customers. When a person wants to use telecom service, he initially think only about low call rates and low sms charges.

CONCLUSION :
Telecom industry is a dynamic industry, as it has

uncertainty in the business. Even a small change in the policy of one company will definitely affect the sales and the reputation of the competitive company to a great extent. The service provider who will bring the new ideas, new concepts and cheap tariff plans without compromising its services will be the market leader.

THANK YOU