A SURVEY REPORT ON CONSUMER BEHAVIOUR IN RETAIL MARKET IN VARANASI

PRESENTATED By; Khushboo Singh (045) Kirti rani kapoor (046) Kunal Singh (047) Kundan Kumar jha(048)

INTRODUCTION

Consumer behaviour is the study of when, why, how and where people do or dont buy a product. It blend elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyers decision making process, both individually & in groups. It shows the characteristics of individual consumer such as demographic and behavioral variables in an attempt to understand people's want.

It may also influences the customer by their family, friends, reference groups & society in general. Relationship marketing is an influential asset for consumer behavior analysis. It has a keen interest in the re-discovery of the true meaning of marketing by the re-affirmation of the importance of the customer or buyer.

OBJECTIVES

To know the satisfaction level of a consumer in retail market store in Varanasi. To know the problem facing by a consumer in stores. To know the level of hospitality provided by a retailer to their customer.

To find out the most popular market place in Varanasi To know the level of guidance provided to the customer by retailer To know the level of discount & other offers provided to a customer

PROCEDURE

First we have selected few good retail stores in Varanasi

Then after we went those stores to sketch layout

Generally we visited all the stores on Sunday

We watched the different activities performed by the consumers inside the stores
We also personally communicate with the customers about the products & take their opinion We also talked to the retailer to know the consumers satisfaction level in their stores.

GLOBUS (I.P. MALL)

RESPONSE NUMBER OF RESPONSE % OF RESPONSE

TIME

4pm T0 8pm 11am to 2pm

70 % 30%

GENDER

MALE FEMALE

40% 60%

MODE OF PAYMENT

CASH CREDIT CARDS

70% 30%

AGE

20 TO 40 ABOVE 40

60% 40%

CASH COUNTER

HELP DESK HEY BABY

OFFICE

GINNI &JONY DRESSES

GIRLS KIDS WEAR

SHIRTS & T -SHIRTS

MIRROR

Name: Age: MENS Gender:

RUFF DRESSSES
KIDS WEAR LILLIPUT GUARD CHECKING MENS JACKET STAFF EXIT GATE

JACKETS KIDS BLEASERS

SPYKER JEANS FLYING MACHINE JEANS &DRESSES PEPE JEANS

OUT FITS

T- SHIRTS

MENS JACKET & BLASER

MUFTI JEANS

NOTE- FLAT DISCOUNT OF 50%

CASH COUNT ER TRIAL ROOM

SPECTAC LES

SCAFFS

SALWA DUPPAT R SUITS AS

TRIAL ROOM

KURTAS

WALKING SPACE

WOOLE NS

LADIES JEANS

SUN GLASSES

JEWELL ARY

SCURTS

TOPS & TROUSERS ENTRY & EXIT

WOOLE N JACKET S

SWEATE RS

JACKETS

TROUSE RS

SHIRTS

JEANS

TOPS

LADIES BELTS

ACCESS ORIES

PURSES & HAND BAGS

70% 70% 60% 60%

70%

60%

50% 40% 40% 30% 30% 30% 40%

20%

10%

0% 4pm T0 8pm 11am to 2pm MALE FEMALE CASH CREDIT CARDS 20 TO 40 ABOVE 40

TIME

GENDER

MODES OF PAYMENTS
% OF RESPONSE

AGE