"I truly believe that entrepreneurship is the processstyle Click to edit Master subtitle of identifying, developing, and bringing

a vision to actuality. Entrepreneurial vision and strategy with sincerity, hardwork, dedication and strong interpersonal and execution skills are the main ingredients to sustainable success,

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Background
Born: Sept 9, 1957 in New Delhi Schooling: Frank Anthony Public School Graduation: B.Ec. form SRCC Delhi, 1977 Post Grad: MBA Rutger University, New Jersey Marital Status : Married to Bindhu with Three

daughters

Position: Founder and CEO, YES bank Estimated Net Worth: US $ 434 million (shared

with Ashok Kapur)

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Work History
1980 1995 : Worked in the Bank Of America

right after his post graduation at Rutger University for 16 years

1996 1998 Served as the General Manager

& Head of ANZ Grindlays' Investment Bank (ANZIB) for two years
1998 2003 : CEO of Rabo India Finance (RIB)

which is now a 100% subsidiary of Netherlands Rabobank 3/25/12

LaunchPad
Rana Kapoors father was a commercial

pilot When you fly people, you do not take chances. You do it precisely and you do it every time. If you are not a perfectionist, you do not become a commercial airline pilot. According to Kapoor, you dont become a banker either.

.
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Challenges
Setting up their NBFC in 1998 with the South

East Asian currency crisis in 1997

Raising capital for a New Banking venture

New banking regulations by RBI in 2001

resulting to apply for license after already applying in 1998

Differences between the partners 3/25/12

Achievements as an Entrepreneur
Ranked as the 2nd Most Valuable Indian CEO

of the Year (Business World magazine)

Received the Indian Business Leader of the

Year award (FICCI-Horasis Global Indian Business Meeting)

Distinguished Entrepreneurship Award (PHD

Chamber Awards for Excellence)

CEO of the Year Award (Asias Best Employer

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YES Statistics
Type: Public, BSE Revenue : Rs. 4,665.01 crore(2010-11)

Operating Income: Rs. 1,190.38 crore(2010-

11)
Profit: Rs. 727.13 crore(2010-11)

Total worth: Rs. 3,794.08 crore (2010-11)

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Brand vision and Commitment

YES BANK is pursuing a Brand strategy to build one of the finest financial brands in India.

YES BANK believes that differentiation begins with its service and trust mark embedded in YES.

The endeavor at YES BANK is to provide an unprecedented Delightful Banking Experience to all its customers.

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YES Signifies
The essence of the brand - Attractive,

Smart, Simple, Serious, Reliable, Trustworthy, Optimistic, Positive, Efficient, Universal

Clutter breaking in the banking

environment

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Brand Pillars
Growth

Trust

Knowledge Driven

Human Capital
Technology
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Transparency and

Vision and Commitment

To be recognised as the WORLDs BEST

QUALITY BANK IN INDIA

To provide a Delightful Banking

Experience to all its customers

To be a long term partner with all

stakeholders particularly customers by creating & sharing value

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Achievements for YES BANK

Indias No. 1 New Private Sector Bank

(Financial Express Best Banks Awards)

Fastest Growing Bank (Business Today)

Rank 1 Sustainable Bank of the Year award

(FT/IFC Sustainable Finance Awards)

Ranked the Emerging Markets Sustainable

Bank of the Year.

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