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Company Name
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Company Capsule
Mother dairy
India

Table of contents
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Executive Summary Background

History, Year of Incorporation & other details

Demographics

Location, Branches, Employee details

Legal structure

Ownership, M&A / JV/ Acquisitions Subsidiaries & Associated companies

Operational Profile Products /Services /Solutions Place (Distribution Infrastructure) Financial Summary Revenue by segments, Historical revenue growths Profitability Company Initiatives & Strategy Annexure Company in the press

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Organisational Structure

The company..
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Address Horticulture Business Unit Mother Dairy Fruit & Vegetable Pvt. Ltd. Safal Fruit & Vegetable Unit Mangolpuri Industrial Area Phase-I Delhi - 11 00 83 1974 Fully owned subsidiary of NDDB ( National dairy development board ) Paul Thachil (CEO) , Sanjeev Khanna (MD) 2700 cr 2193 cr www.motherdairy.com 33

Founded Founder Key persons Revenue Net income Website 3/26/12

Executive Summary
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Mother Dairy, set up in 1974, is a wholly owned subsidiary of National dairy development board of India. Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, etc), Dhara (range of edible oils). Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products: Mother Dairy markets dairy products like Liquid Milk, Ice Creams, Flavored Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils .

Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social accountability. This program was started with the 3/26/12 Mother Dairy, Delhi, since February 1980. 44

Executive summary..
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It is a 2nd leading milk cooperative followed by AMUL. The company markets an array of fresh and frozen fruit and vegetable products under the brand name Under their SAFAL brand name they market fresh Fruits & Vegetables, Frozen Vegetables and Fruit Juices at a national level, through its sales and distribution networks, for marketing food items. Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)Department of Science and Technology, Government of India.

Mother Dairy has also been marketing the Dhara range of edible oils for the last few years. 3/26/12 55 Mother Dairy Milk has a market share of 66% in the

Executive summary..
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From last few years mother dairy have recorded good growth in sales, and recorded revenue of . The suggested reasons was:
Enhanced product portfolio in the ice cream segment and strengthen its presence in the push cart segment by 35 per cent and in the retail segment by 30 per cent. Mother Dairy launched its Indian classic series of icecreams under the brand name Swaad-e-Khaas, comprising three flavours - firdausi kaju kishmish, zafrani kesar pista and shahi meva malai.

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Background
Year of Incorporation & Other details

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Mother dairy was founded in the year of 1974, as a pure subsidiary of NDDB. Its headquarter is in Delhi, India. In 1988, mother dairy launches its vegetable & fruit product under the brand name of

In 2004 they added fruits juices 3/26/12 77 under product portfolio of

Background
Year of Incorporation & Other details

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MDFPL is the amalgam ation of MDIL & MDFVL.

The NDDB merged Mother Dairy and the Fruit & Vegetable project into a wholly owned company named Mother Dairy Fruit & Vegetable Ltd (MDFVL) in April 2000. Mother dairy got some of prestigious awards as follows:
"Best Productivity Performance" award for three consecutive years starting from198788 to1989-90 and again from1995-96 to1997-1998 from National productivity Council and a commendation Certificate for Rajiv Gandhi National Quality Award. National Energy Conservation Award - 2004,

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Demographics
Location, Branches, Employee details

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Male work Force is 87% Of total work Force.

No. of employees Executive Manager Officer Sales executive Area sales manager

2500 18% 12% 7% 4% 3%

Median tenure Of work force Is 2 years.

Median age of employees Median tenure Male Female 3/26/12

29 years 2 years 87% 13% 99

Demographics
Location, Branches, Employee details

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Mother dairy Occupied 66% Of market shares In milk products Alone in Delhi.

Mother dairy exclusively keep there operation confined to India. It having its branches in selective states, but country wide retail stores which is around 10,000 in number. And Delhi it self having 847 retail stores.

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Legal structure
Ownership, M&A / JV, subsideries

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MDFVL is a Subsidiar y of NDDB. Mother dairy Is a cooperat ive.

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Mother dairy fruits and vegetable limited is the merger of Mother dairy India Limited and Mother dairy fruits processing Limited. 1111

Organisational Structure
Leadership General manager SR. Manager DY MGR (PRODUC T) SR OFFICER (THERMA L) DY MGR (UTILITY) SR OFFICER (ELECTRI C) PRODUCT UNIT COORDINATOR ASSIT. MGR (SAFTY) SR OFFICER (AUTOMA T)

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FLOOR ENGG AND WORK MAN

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Organisational Structure
Board of directors

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There are 6 director s In the compa ny.

Chief executive officer Managing director Chief financial officer Director

Paul Thachil Sanjeev Khanna Harish chandra virmani Amrita Hirubhai patel

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Operational Profile
Major Products, Services, Solutions, brands

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Operational Profile
Major Products, Services, Solutions, brands

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8% of revenue Mother dairy Generate s from Its export & internatio nal Business.

MOTHER DAIRYS EXPORTS SOME OF THERE PRODUCTS TO USA AND UK. HERE IS LIST OF SOME PRODUCTS..
DAIRY PRODUCTS Dairy whitner Table butter Ghee Toned milk Skimmed milk powder Full cream milk powder FRUITS & VEGETABLES Alphanso mango pulp Mango pulp Mango concentrate Banana puree organic banana pulp Papaya concentrate

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Financial Summary
Revenue by segments

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Dairy products Contribut es 58% To the total revenue Of mother dairy

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Financial Summary
Historical revenue growth

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Mother dairy Projecte d a revenue of 4000 cr, this Year.

Year 31 march YEAR REVENUE 2007 2008 2005-06 1800 cr Working results 2006-2007 2000 cr
2007-2008 2193 cr

Gross sales cr 2010-2011 2776 2178 2723

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Total income 1717 2193

Company Initiatives & Strategy

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Mother dairy Works on 3 basic Stratorgi es. Corporati ve Business Product enhance ment Assuring quality

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Company Initiatives & Strategy

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Mother Dairy had, as its main Leadership isobjective, carrying out activities a potent combination of strategy for the economic development of and character. But if you must be without one, be without the strategy agriculturists by efficiently . organizing marketing of milk and dairy produce, agricultural produce in raw and/or processed form and other allied produce. This was to be done through:

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Common branding

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Annexure
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1.http://www.thehindubusinessline .com/2004/12/31/07hdline.htm 2. http://www.rediff.com/money/200 6/jul/04spec1.htm 3. www.nddb.org 4. www.motherdairy.com 5. http://www.fnbnews.com/article/ 3/26/12 2020

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Disclaimers

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Thank You

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Company 2121