1

Definition DM .Vs. BI How ? Advantages Disadvantages DM Use

Algorithms & Methods

Exploration & Analysis of Large Databases

 DM allow finding the relationship between different pieces of data

With algorithmes
From

Databases, Artificial intelligence, Statistics etc.

Means
collect

Tools
Consolidate

Methods
Modeling restitute

Helping for Decision

5

Selecting the data Sort, associating or separating Data Developing summary operations Presenting the results in summary form

DM introduces an extra dimension which is "exploratory" modeling, that transform Data to Knowledge

Potential of Decision Support

User

Decision Maker

Data Analyzer

DB Administrator

Processes Processes
Defining the data mining problem
Collecting data Detecting the data

Correcting the data

Variables Searching for the model Results evaluation Knowledge Integration

Processes Processes
Defining the DM problem

we expose the problem and define objectives with:

Intuition

Expertise

Processes Processes
Collecting data
We determine the general structure of data and the rules used . The selection of data must be optimal and may require consultation of experts, to determine attributes which describe the problem.

Processes Processes
Detecting the data

We must build an information base which allow learning, it means the construction of models by looking at past similar events.

Processes Processes
Correcting the data

Perform a potential quality diagnostic of data in order to enhance results and minimize anomalies.

Processes Processes
Variables

Transforming variables in order to prepare them for the analytic work. intervening on variables better exploition by modeling tools.

Processes
Research of the model
Extract data from a volume of blurred data, then present it in a summary form

Research of models basing on equations

Logical analysis Projection techniques

Processes
Results evaluation
Evaluation of results give an estimation of the model quality , i e, its capacity to determinate new correct values; qualitative evaluation : Illustrate the influence of a factor quantitative evaluation: make future information more reliable.

Processes
Knowledge Integration Knowledge is useless unless it is converted into a decision and then to an action. It is essential to implement the model and its results in computer systems or in the processes of the company.

TECHNIQUES
Techniques used according to their <Origin>
Statistics Theory of estimation, econometric tests Maximum likelihood and squares regression

Data analysis (exploratory statistics) Factorial description Clustering Geometric methods, probabilities

Computer science(artificial intelligence) symbolic learning Pattern Recognition Description factorial Neural networks, genetic algorithms ...

Computer science(Database) Exploring databases Association rules, frequent patterns ...

 Help for decision. Make relevant connections between data. Improve customer satisfaction Development of new products Can increase revenues while reducing costs

 Data mining is totally dependent on the database which is being analyzed. Overconfidence: we should not follow blindly the result of a data mining analysis. It require qualified personnel: The data mining is a complex process that requires skilled staff .
20

 Studying consumer behavior To maximize sales, many companies use data mining , to determine customer behavior and then aim their desires, so making more profits.

21

 Study of process and quality

Data mining is used for other purposes than making profit, it is sometimes used to study social or medical parameters.

22

23