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TETRAPAK

Protects whats good.

By: Priyanka Yadu Sweta Rani

HISTORY:

Started in 1943 in SWEDEN & first Product launch was MILK. In 1944 to 1951 there was an Introduction of new TECHNIQUES for Coating PAPER with Plastic & Sealing below the level of LIQUID. In 1993 -TETRA LAVAL Consist of 4 Industrial Group
TETRA PAK TETRA LAVAL FOOD ALFA LAVAL ALFA LAVAL AGRI

THE LAYERS OF TETRA ASEPTIC PACKAGE


1.

POLYETHYENE PRINT PAPERBOARD ALUMINIUM FOIL

2.

3.

4.

5.

POLYETHYLENE

6. POLYETHYLENE

TECHNOLOGY

TETRAPAK ASSOCIATES

Nestle

M a r k e t S ha r e

Amul
Mother Diary
10%

Parle Agro Tropicana Beverages Coca Cola India Dabur Foods Godrej.etc

10% Jui ce Milk Other s

80%

Marketing strategies & Development


Provides a strong presence of portfolio,product and positioning. Tetra packs rich image conveys high quality of content. Government funded school feeding program In selling its processing to dairy companies Contribution to package design-Unique shapes Continuously innovating on products and formulations

STRATEGY Symbol of Quality

Sweden-based Tetra Pak a B2B packaging provider very little connection with the end user. used a Tie-In model to create a win-win partnership with major Chinese brands. Brand awareness increased significantly

Strategy in China.
Success lies in its three-prong formula: high technical requirement helps to keep out competitors low cooperative requirement attracts customer cooperation no requirement all-round services win customer dependence.

Strategy in Germany
Better claims handling increases customer satisfaction. The customers are not interested in its internal structure. They want a swift and decisive handling of their claims.

seed, convert and sneeze strategy


Tetra Pak Campaign for Hersheys and Organic Valley a Halloween campaign to help promote Tetra Pak cartons. Twitter, Facebook and blogs--SEEDED Users allowed to send tricks or treats CONVERSION

10 cent donation-each click within the applications


prompted users to SNEEZE the message out to friends. Resulted--- 112 million impressions in just a month and a half.Over 40 million came from #chocolate milk (trended for over 28 hours)

On the whole
Achieve their core values: People Product Partnership Innovation Sustainability

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