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Click to edit Master subtitle style 3/27/12

By: Sapriya Parasar Hemlata Andola Gunjan Adhikari

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Email marketing
Directly marketing a commercial message to a group of people using electronic mail, email.

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For enhancing the relationship of a merchant with its current or previous customers, to encouragecustomer loyaltyand repeat business acquiring new customers or convincing current customers to purchase something immediately

For

Addingadvertisements

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key measures for e-mail marketing are

Delivery rate rate or click rate

Open

Clickthrough

Opt-in e-mail options for customer acquisition

Cold

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e-mail campaign e-mail e-newsletter

Co-branded Third-party

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Opt-in e-mail options for prospect conversion and customer retention (house list)

Conversion e-mail e-newsletter type campaign

Regular

House-list

Event-triggered E-mail

sequence

E-mail marketing success factors

Creative Relevance Incentive Targeting

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and Timing

Integration Copy Attributes Landing

(of the e-mail)

page (or microsite)

Inbound customer contact strategies

Customer

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contact strategies are a compromise between delivering quality customer service with the emphasis on customer choice and minimizing the cost of customer contacts. to managing the cost and quality of service related to management of customer enquiries.

Approaches

 Typical

operational objectives that should drive the strategies and measure their effectiveness are:

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Minimize average response time per email and range of response time from slowest to fastest. This should form the basis of an advertised service quality level. Minimize clear-up (resolution) time e.g. number of contacts and elapsed time to resolution. Maximize customer satisfaction ratings with response. Minimize average staff time and cost

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Customer

contact strategies for integrating web and e-mail support into existing contact centre operations usually incorporate elements of both of the following options

Customer-preferred channel
Company-preferred channel

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Advantages
Global Lower

reach cost personalized the clock marketing results marketing

Interactive Highly Round

Measurable Targeted

Opt-in

or unsubscribe options

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Disadvantages
Undelivered Email

Email

Overload: ability preferences response decay

Render Email

Communications Resources