Presentation on

Presented By: Chandrama Goswami Debayan Mukherjee Enakshi Dutta Paroma Roy Subhajit Das

A classic blend of traditional design, contemporary details & technological innovation

TITAN
Turning back time to 1984 when TATA Group started a joint venture with Tamil Nadu Industrial Development Corporation (TIDCO). Titan Industries is the fifth largest integrated watch manufacturer in the world.(Source: Company website) The company set up its corporate office in Bangalore and its watch manufacturing unit in Hosur.

IMC of Titan
Outdoor campaign:-"Wildlife Conservation"

Experiences:-Light Powered Facebook app & website: experience the functionality of HTSE (High Tech Self Energized) PR Campaign:-"Gifting Watches"

OOH

Print Ad

Walk with TIME

Target the middle class family-Titan Quartz Absolute transparency in every investment-Sonata Gift-Pyaar ke baad sabse pyaara uphar-Titan Marriage Commercial Binding relationships-(Bandhan---Wedding)

character endorse/ co branding-Aamir Khan's inspirational Titan Ad

Here Titan jingle plays an important role

Sub Branding
Todays Feminism-Raga
Slenderize yourself- EDGE Catch the eye-Titan Watches Ad( REGELIA) Be a star- ZOOP An Obsession- Xylys Light within- HTSE

Continued.

Quality of gracefulness

Line Extension- March 2007, Titan Eye+ (PEW)

Transition
Fastrack was primarily a sub-brand of TITAN

It was mostly portraying the image of casual watch segment

2005:-How many you have - repositioning strategy 2009:-Move On -another repositioning strategy

Brand Definitions:

The brand is a complex symbol used for expressing sellers promise to deliver a specific set of features, benefits and services consistently to the buyers. Jean-Noel Kapferer Branding is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors American Marketing Association (AMA) A genuine brand is the internalized sum of all the impressions received by the customers (and consumers) resulting in a distinctive position in their minds eye based on perceived emotional and functional benefits. Duane E. Knapp

Brand DNA:
Kapferers Prism of Brand identity

BTL strategy-Recommendations
Focusing on Fastrack: College events, occasion.

Zoop; Come n Play

Mall activation programs on occasions like Mothers Day, International Womans Day, Fathers Day, New years Day

Sources
www.titanworld.com http://titan.co.in/businessdivisions/time-productsdivision www.afaqs.com www.youtube.com