Winning With Microsoft

ISV Partner Manager Developer and Platform Evangelism Microsoft India isvpartnersupport@microsoft.com

Founded by William H. Gates along with Paul Allen

A computer on every desktop in every home Fortran

80

Word for MS DOS 1.0 released Teams up with IBM to release MS DOS 1.0 Microsoft stock goes public at $21 per share

SQL Server 1.0 released

Win NT & Win NT Advanced Server released

Hotmail acquisition Microsoft Site Server Office 97

Enabling businesses and people achieve their full potential

Office for Macintosh

More than 25M Windows users worldwide

Windows XP SharePoint

Windows Phone 7 Windows Azure

1975

77

80

81

82 83 85
First Windows Windows 1.0 released

86

87 88 90 93 95
Windows 3.0 Windows 95 Internet Explorer

97 00 01 09 10
Windows CE Windows Mobile (Pocket PC) Windows 7

Altair BASIC created for MITS Altair 8800 Microcompu ter (Intel 8080 CPU)

Steve Ballmer joins. XENIS OS, 16-bit Unix OS released

First official International subsidiary Microsoft U.K incorporated

MS Excel for Windows released

Key Trends Shaping the World

Embracing the Consumerization of IT!

Microsoft portfolio
CONSUMERS Windows Desktop ENTERPRISES Windows Server IT Professionals Microsoft Visio

Microsoft Office
Microsoft Forefront Internet Explorer Lync Windows Phone Skype Xbox + Kinect

Hyper-V
Windows Azure System Center Windows Intune Microsoft Forefront Microsoft Surface Dynamics

Visual Studio
Exchange Server System Center Windows Intune Microsoft Forefront SQL Server Sharepoint

Windows Live
Bing Skydrive

SQL Server
Sharepoint Office 365

Hyper-V
Technet MSDN

A Race To A Unified Platform

The FUTURE

Our Future Is A Unified Ecosystem

Windows Re-imagined with Windows 8

http://www.bing.com/videos/search?q=windows+8&qs=ds&form=VBREQY# http://www.buildwindows.com/

Our Consumer Cloud Services

Microsoft Partner Network

Microsoft and Its partners

Microsoft Partner Network Industrys largest, most active and diverse partner community
Reseller Partners

More than 640,000 partners worldwide

Facilitates connections with other Microsoft partners around the whole world! Distributor

Value added Resellers

Ind Software Vendors

OEMs

Cloud Service Vendors

For every $ Microsoft makes, partners make $8.70!

Hosters

System Integrators

Web Designers

http://www.microsoft.com/Presspass/press/2011/mar11/03-24IDCPartnerEcosystemPR.mspx?rss_fdn=Press%20Releases

Microsoft & Our Partners Strategic IT Vendors!

The Microsof t Par tner Network

A Simple Vision
The Microsoft Partner Network helps you: Strengthen your Capabilities Serve Customers better

Variety of Membership Opportunities

Each with varying degrees of commitment & benefits

Benefits To Support You

Support at every stage of the business cycle

Join the Microsoft Partner Network

Participate in a COMMUNITY
Network Member

Qualify for a SUBSCRIPTION

Connect through Communities

Earn a COMPETENCY

Cloud Accelerate

Ar ticulate your strengths with our competencies

Application Platform
Application Integration Business Intelligence Software Development

Business Productivity
Content Management Project and Portfolio Management Unified Communications Portals and Collaboration Search

Core Infrastructure
Desktop

Application Lifecycle Management

Data Platform

Identity and Security

Systems Management

Server Platform

Web Development

Virtualization

CRM & ERP

Customer Relationship Management Volume Licensing

Cross-Platform Solutions
Digital Marketing Independent Software Vendor (ISV) OEM Hardware Distributor

Small & Midmarket Business Customers

Midmarket Solution Provider

Enterprise Resource Planning

Hosting Platform

Learning Software Asset Management

Cloud Offering
Cloud Accelerate

Mobility

A few key benefits to highlight

ISV Engagement Philosophy

Criteria
> $100M SW 25% global rev + strategic Field Nominated + strategic > $2M SW High Potential All Others

# ISVs

Microsoft Resource G-PAM ISV-DE PAM ISV-DE

Global

15

Our ISV engagement strategy is to continuously work with our

Field Engaged

36

ISV partners to help them

perform consistently and move up the Microsoft engagement pyramid.

Tele-Engaged

50

T-PAM T-DE

Self-service

~2500

Self Serviced

Unique Expectations of Product Companies (ISVs)

Point-of-Contact

Consistent Partner Experience

Simple Engagement Methodology Relationship Leverage Connect with MS Sales Door Openers Pre-sales & proposals Pricing Post sale support Connect with MS channels Sales certifications Sales

Write in with your queries, suggestions, requests!

isvpartnersupport@microsoft.com

Free Software Architecture Support Technical Support Training Certifications

Showcase Opportunities Event sponsorship Demand generation Brand Awards

Microsoft Partner Network Microsoft Platform Ready isvpartnersupport@microsoft.com India ISV Portal

Technical

Marketing

Multi-faceted Needs

How can ISVs leverage the Microsoft Partner Network

BUSINESS IDEA DESIGN & DEVELOP MARKET SELL SUPPORT & RETAIN

Participate in a community to help stimulate new ideas Bounce your ideas with trusted peers in the partner community Discuss business ideas with Microsoft account managers

Free internal-use software Partner Learning Center MSDN Subscriptions Technet Subscriptions Students to Business

Microsoft Branded Logos Partner Marketing Center

Support for proposals Demo Showcase Microsoft Partner Incentives (Royalty, SIP etc.) Sales connects where feasible Partner Sales Resources

Technical support on MS products Online support through communities (MSDN, Technet etc.) Customer satisfaction index survey

MICROSOFT PLATFORM READY PROGRAM Microsoft Marketplaces www.microsoftplatformready.com

(Pinpoint, Azure MP, Windows Phone MP etc.)

Demand Generation support

ISV Royalty Program

Product companies that develop software solutions interested in embedding Microsoft products within their own value-added business solution (s)
Include the Microsoft product along with the ISVs application on the installation media Pre-install the Microsoft product on a computer system that is part of the unified solution

Benefits
Reduce Costs Increase Revenue Deliver a Total Solution Worldwide Distribution Earn Partner Points

Embed the Microsoft product into the ISVs application code

Write to us today!

isvpartnersupport@microsoft.com

Microsoft Platform Ready

Microsoft Platform Ready (MPR) provides tools and resources for software companies to streamline their development efforts using the latest Microsoft technologies. Participating companies get access to free software testing and customizable marketing templates to promote their compatible solutions.

microsoftplatformready.com
@MSPlatformReady /MicrosoftPlatformReady

Why Should YOU Join Microsoft Platform Ready?

MPR Technical Resources MPR helps software companies get to market faster. Sign up today and get great technical benefits to help you develop and test your app:
The latest software development kits and early access to beta and release candidate software Top rated training resources, developer support & access to Microsoft testing tools Completed software tests can be used to fulfill Silver & Gold competency requirements in the Microsoft Partner Network Available now for Windows Server 2008 R2, Windows Azure, SQL Server 2008 R2, and Windows 7

MPR Marketing Benefits Once your app is compatible MPR helps you get to market quickly by offering the following marketing resources:
Access to self-service marketing materials including: a press release template featuring a quote from a Microsoft Executive, and ready to go email, web banner, postcard and business letter templates.

Automated syndication into customer facing product catalogs

Microsoft Platform Ready New Features

Microsoft Platform Ready Testing Framework
Fully automated self service/no fee Validates your application is current Works with quality check Remediation support

Powered by Windows Azure Logo

Passed Azure Platform Ready Test automatically qualifies for Powered by Windows Azure logo

Microsoft Partner Network Integration

When you register, your MPR record links to MPN through Live ID MPR tests can be used to qualify for Silver & Gold level of competencies Integrated with MPN requirements automatically

Cloud Essentials and Cloud Accelerate www.microsoftcloudpartner.com

Registering an Azure App qualifies you for Internal use right of Microsoft Online Services
BPOS up to 250 licenses CRM Online up to 250 licenses Intune 10 devices

Global MPR Reach

Thousands of companies have already sped their time to market

Worldwide,

24,500+ companies have registered 30,000+ solutions

With MPR, we created a user interface that
met the specific needs of a new marketand were getting Microsofts help in reaching that market

Without MPR, we wouldnt have considered

releasing this technology as a commercial product. It sped development and expanded our potential market

How MPR Works

Sign up

1
2 3 4

Register for the technologies your solution supports

Develop

Speed your development with support from Microsoft

Test

Test if your solution is compatible

Market

Promote your compatible solution with support from Microsoft

Technology Experts

Solve specific Business issues

Business
Customers

Software Applications

Professional Services

Support Long Term Goals

Whether youre searching for expert help or offering it, Pinpoint helps you create business opportunities that contribute to your success

Additionally

The Microsoft Partner Network can take you to new heights.

Get started on your MPN journey TODAY!

Thank You!
Happy to help! isvpartnersupport@microsoft.com