ABOUT US

Hyper market Discount store Value segment Head quarters-Jogeshwari,Mumbai Part of the Future group companies Naye India Ka Bazaar Currently 152 outlets in 90 cities Website:www.bigbazaar.com Approx 50000 sq feet Best products at best prices Classless destination Big Sized Indian Mandi Includes apparels,cosmetics,accessories,food,furnishing and general merchandise. One stop shopping at discounted prices.

Mission
To deliver everything,everywhere,every time,to every Indian Customer in the most profitable manner

One of the Core Values at Future group is Indianess and its corporate credo is- Rewrite rules,Retain Values

Vision
They share the vision and belief that their customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development We will be the trendsetters in evolving delivery formats, creating retail reality, making consumption affordable for all customer segments.

History
Launched in Sep 2001 First 4 stores-Calcutta,Indore,Bangalore,Hydrabad Started by Kishore Biyani-CEO and MD of Pantaloon Retail India Ltd. Inspiration-Saravana Stores,a local store in Chennai Is se sasta aur acha kahin nahi---Naye India Ka Bazaar

Target Audience
Big bazaar targets higher and upper middle class customers. The large and growing young working population is a preffered customer segment Big bazaar specifically targets working women and home makers who are the primary decision makers.

MARKETING MIX 4 Ps

PRODUCT MIX
Apparels: Denims & Ts,Formal wear,Casual wear,Party wear,Ethnic wear Accessories,Under garments,Fabrics and cut pieces Food: Staples,Ready to eat,Ready to cook,Spices International food,Imported bazaar,Tea and coffee Home and Personal care: Shampoos,Detergents,Soaps,Liquid wash Creams,Deodrants,Home cleaners,Utensils Chill station: Soft Drinks,Packaged juices,Milk Items Frozen foods,Ice Creams

Farm Produce: Fruits,Vegetables Imported Fruits,Dairy Products

Electronics bazaar: TV sets,Washing machines,Refrigerators,personal care Micro wawes,small appliances,Laptops,Computer accessories,Kitchen Appliances Fashion and Jewelry: Footwear bazaar,Beauty care,Navara Star parivaar,Meena Bindre Furniture bazaar: Living room,Bedroom,Kitchen,Dining rooms,Kids room Been bags,Paintings,Decorative items Child care and toys: Kids wear,Toy bazaar,Stationary,Child care

Pricing
Value pricing Psychological Pricing Promotional pricing: -low interest financing -pshycological discounting -Special event pricing Differentiated pricing -Time pricing Bundling

Value pricing

Time pricing

Value Pricing

Bundling

Place-Store location
Initially identifies future/potential development areas Acquires such areas at an early phase before the real estate value booms Located at high traffic areas Online trading Designed to look crowded

E-Tailing
To overcome location disadvantage,BB launched a merchandise retailing website- www.futurebazaar.com which targets high end customers ready to use credit cards. Internet as place has put them in a profitable position because there is minimal expense of maintaining a website The low level of internet penetration proves a hindrance for rapid growth.

Promotion
Wednesday-Cheapest day to divert the weekend crowd Sabse saste din Bring anything old and take anything new(exchange coupons and Direct exchange for electronics)

Republic day-Maha Savings day(For example pressure cooker for Rs 299, two Ruf n Tuf Jeans for Rs 499, and a Motorola C115 for Rs 1,399.)
Full page advertisements on saturdays and sundays

Brand endorsement by Asin and M.S Dhoni

Shakti card

Playing New tactics

Guerilla marketing Strategies:3 catchy ad campaigns which caught ones eye. Taking on the biggies like shoppers stop,Lifestyle and Tatas West side. keep West-aside.Make a smart choice! Shoppers!Stop.Make a smart choice! Change your Lifestyle.Make a smart choice!

Future Strategy at Big Bazaar

Front-End Operation Big Bazaar Express (<40000 sq.ft)

Big Bazaar

Standard Big Bazaar(,4000080000 sq.ft)

Back-End Operation

Big Bazaar Supercentres (<75 sq.ft)

Joint Venture with Foreign Partners

Conclusion

Project by
Sania Balwa Yash Gwalani Namrata Thawani Rahul Udhwani