PRESENTED BY: HITESH MISHRA PRIYANKA THAKUR SEEMA GUPTA 3/30/12

3/30/12

 Established in 1929 1st brands - Parle Glucose and

Parle Monaco

Market leader in many products 35% share of the total biscuit

market.

15% share of the total

confectionery market.
14 manufacturing units for

biscuits & 5 manufacturing units 3/30/12 for confectioneries

introduction
Parle Products has been India's largest

manufacturer of biscuits and confectionery, for almost 80 years.

Makers of the world's largest selling

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biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste.

Introduction :
Parle is the company in world which runs on its own

capital.
All production is done in their own plants. They have their own machines for manufacturing

of packaging and printing material.

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HISTORY OF PARLE
Established in 1929 1st brands Parle Glucose and Parle Monaco

Multimillion US $ company

Market leader in many products

Won acclaim at the Monde selection since 1970

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14 manufacturing units for biscuits & 5 manufacturing units for confectioneries

Parle has largest such manufacturing units

in India

Total turnover 2000 crores

3/30/12 It has provided its products to the mass

HISTORY
In 1929 a small company by the name of parle product emerge in india while Under british rule.A small factory was set up In suburbs in mumbai to manufacture sweets and toffiees A decade later it as up graded to manufature biscuit as well. Since then the parle name has grown in all direction. won intrnational fame and has been sweeting people live all over india and abroad apart From factories in mumbai and banglore parley also has factories in bahadur garh(HARYANA) and neemrana (RAJASTHAN).which are largest confectionary plant in country seven manufacturing unit and fifty one manufacturing units on contract.
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70%market share in glucose biscut is capturd

by parle-g as compare to britania tiger (1718%) I T C Sunfeast 8-9%.

Last year sell is 35 billion Ricognised by iconic white and yellow wax

paper or wrapper with depiction of young girl covring the front. railway station vileparle near mumbai.

Parle derived from the name of the indian Primarly eaten as a tea time snacks. 3/30/12

Pre manufacturing Process Raw material is brought from the suppliers.

First the raw material is kept in Quarantine

then send for testing.

Then the raw is undergoing 3 tests: -

A. Physical test: - They measure the 10 quantity of raw material &

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Biscuits
Parle - G Hide and Seek Krackjack Hide & Seek Milano Magix Digestive Marie Monaco
11 3/30/12 11 Kreams

Parle Marie

Confectionery
Melody Kismi Gold Mango Bite Orange Candy Kaccha Mango Bite Xhale Poppins
12 3/30/12 12 Kismi

2 in 1 Eclair

Toffee

Snacks
Musst Bites Jeffs Cheeslings Musst Stix & Musst Chips Sixer Sixer Zeera

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TARGETED MARKET
Primary Market
Kids- Fond of Fruit Juice; Teens- More Experimental; Youth- Experimental and

more buying power;

Working People; Housewives; and Elderly people.

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Secondary Market
Travel Industry

Airlines, Railways and local transport systems.

Recreational- Movie

theatres,Malls,etc.
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PARLE QUALITY
Hygiene is the precursor to every process at

Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad. the Parle brand has grown from

16 3/30/12 16 preferences,

Concentrating on consumer tastes and

HIDUSTAN KI TAKATPARLE- G
Largest manufacturer of biscuits since 80

years
Quality, nutrition and great taste. Faith and trust More than 1500 Wholesalers an 1.3

Million retail outlets

Example of marketing brilliance for

Competitors

65 % of Glucose Biscuit market.

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Pricing strategy
Appeal to all income

groups
Low and mid range

price segments
Value for money Strict cost control at

every point in supply chain

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Parle G Pricing strategy

Market Penetration strategy Value pricing The value for money positioning helps

generate large sales volumes for products.

Profit margin for distributors is 4% and for

retailers is 10-12%
Parle G is available in Re 1,Rs 2, Rs 4 to Rs

25 packet

Rs.4.00 for the last 25 yrs

3/30/12 Increase in price by mere 50p

maintained its price of Rs.4.00for the last 25 Low profit margin. yrs????
Decrease in weight per biscuit. Bulk purchase of raw material. Reduced wastage- 1% of the

115 tones.
Increased productivity. Availability in remote places. Avoid sophisticated packing. 100g pack costing Rs 4 has

net 3/30/12weight

of 93.5g from

Strengths

SWOT Analysis of Parle

Weakness

Diversified product range, Parle Brand Extensive distribution network. Low and mid price range Catering to mass, Better understanding of consumer psyche Opportunities
3/30/12 Estimated annual

Dependence on retailers & grocery Stores for displaying diversified Parle Products on shelf, induce impulsive buy Dependence on Parle G (flagship brand)

Threats

Hike in cost of

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also

Society

actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform to all the members of a household to showcase their creativity and being judged by immanent personalities. Thousands of families participate and celebrate the occasion on a grand scale. These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family.

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Parle The world of Happiness.

Competitors

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HAVE PARLE-G WITH CHILLED WATER

WATER

HAVE PARLE-G WITH COLD

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Thank you!!!

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