Managerial Process Skills

Submitted to: Prof. Dr. Amit Aggrawal

Group Members
Abhishek Bedarkar Akshata Ayre Snehali Sahu Vidita Vanage Swapnil Deshpande 02 03 36 42 58

ABILITY TO ADAPT

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Managerial Process Skills

ABILITY TO ADAPT

The wise adapt themselves to circumstances, as water moulds itself to the pitcher

- Chinese Proverbs
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Welcome to McDonald's India!!

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Managerial Process Skills

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Ones upon a time

When I was Baby

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 Entered in India 1996

McDonald's India is a 50 50 JV partnership between MCDONALDS CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi
Training was provided with their Indian management team in Indonesia and US before launch The entire menu was changed
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 90% of McDonald's business is owned and run by independent franchisees in India

Actively Involver in many social activities like CHILD EDUCATION, PULSE POLIO etc.

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Product adaptation-the Indian challenge

40% vegetarians selections to suit Indian tastes Soft serves and mc shakes are eggless

Re-formulated own products using Indian spices

Only vegetable oil used as cooking medium

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consumer behavior

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Case Study
Traditional Rivals Burger King, Wendys, and Taco Bellquickly serving up burgers, just burgers, for time-pressed consumers.

Olive Garden and Chilis the fast-food arena

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The problem
In 1989, 53% of respondents in one survey revealed that they had not bought a product because they didnt know what effect the packaging would have on the environment Each McDonalds restaurant generated 238 pounds of waste per day The environmentalists decried all the litter and solid waste its restaurants generated each day

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The solution
Importance of maintaining an ecologically correct posture Mac + EDF = Eco Friendly

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The solution
Brown paper bags Suppliers to produce boxes with more recycled content, which had the twin effect of reducing solid waste New paper-based wraps to hold sandwiches They gave their franchisees much autonomy in finding ways to eliminate environmental blight Hoped to find solutions with broad applicability
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The solution (Long term effects)

Ecology Concerns

Reduced shipping costs for supplies as well as garbage removal fees

Environmentally aware in the forefront of such corporations

Collaboration with EDF brings a tremendous amount of goodwill

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Benefits
Public Relations Benefit

Giving its franchises liberty in developing new solutions

Determination of the length to which McDonalds should go with its environmental efforts by the Cost-Benefit Ratio Environmental initiatives pay by reducing other kinds of costs
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 Maintaining its core strengths

conclusion

Experimenting with new options Launching higher-end restaurants under new brands that wouldnt be saddled with McDonalds fast-food image Expanding aggressively abroad Equal importance to environment efforts and marketing initiatives
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