Supply Chain & Visual Merchandising

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Presented to:Mr. Bharat Jain Asst. Professor NIFT, Gandhinagar

Presented By:Tamanna M.F.Tech(2010-12) NIFT Gandhinagar

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Content
TITAN
INTRODUCTION STORE LAYOUT SUPPLY CHAIN VISUAL MERCHANDISING

CASE STUDY ANALYSIS

SURVEY ANALYSIS

ADVERTISING

CARREFOUR
INTRODUCTION STORE LAYOUT SUPPLY CHAIN VISUAL MERCHANDISING

CASE STUDY ANALYSIS

ADVERTISING

REFERENCES

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Titan Industries is the world's fifth largest and India's leading manufacturer of watches.

Several popular brands in its fold including Heritage, Aviator, Regalia, Octane and WWF

The Titan portfolio has over 60% share in the domestic market.

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1985 -The company was incorporated on 26th July at Chennai.

1987 -The company set up a manufacturing facility at Hosur.

1992- Over 150 models were introduced.

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1992 -An MOU was signed with Casio computer company of Japan to manufacture 2 million digital and Anadigital watches.

1989 -The case plant at Hosur was commissioned. A new range of watches called `Aqura' was launched

1993- The name of the Company was changed with effect from 21st Sept. from Titan Watches, Ltd. to Titan Industries Ltd.

1994- The Company introduced `Tanishq' range of watches.

2000-Titan Industries has announced the launch of Cyber, a range of digital clocks.

1996- introduced new economy range of watches called Sonata and Tanishq.

2005-Titan reintroduces Fastrack range of watches.

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2002- Mr. Jeyakodi was appointed as a director of the company.

2007- Mr. Sunil Palliwal was inducted as additional director in the board of the company.

2003-Mr. Jacob Kurien tenders his resignation to the company.

2006-Mr. Harish Bhatt was being appointed as chief operating officer in watches and accessories division.
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Edge Raga Octane Zoop WWF Heritage Orion Nebula Sonata Exacta Titan Bandhan watches Spectra Dash Regalia Fastrack Royale Classique xylus

Aamir Effect

Created by TVC. TVC introduced in Oct. 2004. Sales soared exponentially.

Catalogue Advertising

Used effectively to merchandise new models.

Newspaper Cuttings.

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Titan uses very simple and elegant way of print media. The print ads depict only the wrist watches. They only include models of the watches like automatic, nebula series etc, with their features and best specifications

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10000 Dealers

ALL INDIA

2300 Towns

177 Showrooms

World Of Titan

104 Towns

119 Multi-brand-stores

Time Zones

90 Towns

616 Centers
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Service Centers

314 Towns

The Design Studio: Excellent Watch and Jewellery design. Has international award winning designs to its credit.

Sophisticated Design & Development Centre Advanced Pro-E workstations and prototyping facility.

Every Ford Mondeo car rolling out of the plant in Genk, Belgium has a Titan Clock.

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Domestic Level

HMT Maxima-quartz Rado Casio

Espirit Swatch Citizen Tag Heuer Internation Seiko al level Cartier Giordano DKNY Gucci Adidas Nike Bvlgary

Fashion Houses
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Set up a chain of service centers, with close proximity to the marketplace

Innovative planning of showrooms

Watch buying a pleasurable experience

Extensive use of C&F agents to reduce distribution costs.

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Total area of 600 sqft, at World of Titan, ISCON MALL, Ahmedabad.

The store use rotating display to show Fastrack sunglasses at the entry of the store.

The store uses wall mounted display cabins to display watches and then some display tables.
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Forward-thinking and customer-focused global distribution system.

Need to adapt or standardize the advertising content

Importance of segmentation

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SURVEY ANALYSIS

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1. Have you ever visited Titan store?

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 The above analysis shows the how much population visit titan store. 62% respondents have at least once visited Titan store This shows the popularity of the brand. 38% respondents say No

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2. How often do you read newspapers/magazines?

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The aim of the question is to find the reading frequency of the population. 70 % respondents are agreeing that they read newspaper/magazine. As the reading frequency increases, brands recall increase.

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3. Does Print Media affects the brand image?

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 The above analysis shows the how brand image affected by the print

media.. 89% respondents agree on the Print media affects on brand image. This shows the how much print media is important for fashion brands. 11% respondents do not agree on the print media affects on brand image.

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4. Does printed ads change your decision to visit the store?

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 The above result shows that the customers footfall behaviour is

affected by the print media/advertisement. 47% respondent accepted that their visit to the store is affected by the print media/ads. etc.. 43% respondent accepted that their visit to the store is affected by the print media/ads. etc.. Where 10% respondent cant say.

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5. During your purchase which factor affects you the most?

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 Out of various factors, the above table shows that during buying the

goods which factors dominate the most. 43% respondent accepted that their purchasing is affected by the price factor. 33% respondent accepted that their purchasing is affected by the store layout appearances factor. 14% respondent accepted that their purchasing is affected by the others factors like fit, comfort etc. 10% respondent accepted that their purchasing is affected by the advertisement factor.

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6. Do you feel that product sales are higher because of attractive window display?

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 The above result shows that the customers buying behaviour is

affected by the motivational factor through window display. 43% respondents agreed that the customers buying behaviour is affected by the motivational factor through. window display. 25% respondents are neutral towards the reason of customers buying behaviour is affected by the motivational factor through window display. 24% respondents disagreed that the customers buying behaviour is affected by the motivational factor through celebrity endorsement.

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Carrefour is a French international hypermarket chain. Headquartered in Levallois-Perret, France. It is the largest hypermarket chain in the world in terms of size.

It is third largest in profit after Wal-Mart and Tesco.

Carrefour means "crossroads" in French. The first Carrefour store opened on June 3, 1957, in suburban Annecy near a crossroads (carrefour in French).
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The marketer reaches the intended final user by distributing the product directly to the customer. There are no other parties involved in the distribution process that take ownership of the product.
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 A traditional distribution channel

Manufacturer

Agent

Wholesalers

Consumer

Carrefour

Wholesales Market

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 A traditional distribution channel

Manufacturer

Carrefour

Consumer

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 A traditional distribution channel

Manufacturer

Carrefour

Consumer

3 rd parties distributors
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For example: Logistic Company

1. On Shelf Availability 2. Information sharing 3. Shelf Ready Packaging

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Consolidate financial processes Monitor and manage inventories

Cross-system data consistency and accuracy

Dynamic ad-hoc reporting without requiring IT involvement Develop a reporting platform

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http://www.titanworld.com/

www.carrefour.com/

http://www.wikipedia.org/

http://www.titancem.com/supply_chain_management.htm
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