Inspired by ambition, fuelled by resolute will and empowered by an entrepreneurial drive Shri.

Grandhi Subba Rao, a true visionary and a dynamic pathfinder with an intense desire to break new grounds set out four decades ago in pursuit of a dream. His vision to build a vast brandoriented empire is today the giant conglomerate... Crane Group. The beginnings were modest but truly significant. What started as a low key enterprise of manufacturing Betel Nut Powder in 1952, triumphantly emerged from strength to strength, daringly unfolding a voyage of victory and resounding success. Shri. Grandhi Subba Rao, the Chairman and founder of the Crane Group, the man with the Midas touch has carved the fortunes of the company from the initial spark of inspiration, to the present multi crore presence, the Crane supremacy is a success born of true genius. His pursuit of excellence, ceaseless toil and persistence against all odds and challenges has successfully led the company to the forefront of achievement. Working miracles with his natural business instincts, he conquered his educational limitations to strive ahead and single handedly created a colossal business empire. On him rests the laurels of establishing Crane as a leading "National Brand". As its sole creator, he has nurtured the growth of Crane from birth of the brand to its emergence today as a market leader.

PASSIONATE ABOUT GROWTH. COMPASSIONATE ABOUT SOCIETY Springing forth from decades of industry and enterprise is an inspiring challenge called social commitment and responsibility.Shri.Grandhi Subba Rao, the founding father always took societal vision close to his heart. To him it is a vision so significant that he has made immeasurable contribution towards social welfare and development. He has generously donated towards social causes and a gamut of developmental activities like Community Care and Temples. He has helped needy individuals and devoted his energies on many more areas that demanded care and concern. It's his way of saying "thank you" to his people. He is a visionary who at the end of the day would like to go home with a warm, peaceful and contented feeling. He is a name to reckon with, in promoting and uplifting the country's monumental heritage and culture. Not surprisingly so, he has built a library well stocked with a precious collection of over 10,000 rare books of all kinds - Vedas, Upanishads, Architecture, Sculpture, Temples and Traditions. He believes that a contribution of this kind, is an invaluable gift to the generations next. A Godfearing man and a stout devotee of Swamy Ayyappa, he had constructed a temple for Lord Ayyappa at Sampath Nagar in Guntur. He appeases the hunger of over 2,500 devotees a day up to 40 days every year, his humble offering to the deity every year, entirely at his own cost.

Crane Betel Nut Powder the flagship company, exemplifies this simple formula of success. Rapidly gaining popularity for distinct quality, Crane has been a household name since 1957 A synonym today for quality Betel Nut Powder, the product is a market winner by virtue of its marked superiority due to the meticulous care imparted and quality maintained in the winning formula, the process and know-how which originates from Shri. Grandhi Subba Rao.

Envisaging a growth, well ahead into the future, he pioneered the use of imported "Form Fill Seal Machines" for Betel Nut Powder packing, which is another first to his credit. From selecting the finest Betel Nut to processing core ingredients (such as clove oil, menthol and other natural spices) a great deal of attention is focused to detail.

Thanks to an impressive performance Crane has notched up an imposing market share of 85% in Andhra Pradesh, 60% in Tamil Nadu and 40% in Karnataka which itself reflects the company's clear lead in the field.

Continuing the winning tradition of total quality observance, Shri. G.V.S.L.Kantha Rao followed the illustrious footsteps of his father Shri. Grandhi Subba Rao after assuming responsibilities in the year 1983. adding wings to the development and diversification of Crane, Shri. G.V.S.L.Kantha Rao is the dynamic architect of Crane's ambitious forays into exciting new fields. Intelligence, inventiveness and a passion for quality are the hallmarks of his personality which have led to embracing success with supreme confidence.

Spearheading multi-faceted diversification,Shri.G.V.S.L.Kantha Rao has proved his sterling mettle in promoting the first jointstock company of the group - Virat Crane Industries Limited. The rich legacy of experience, expertise and wealth of wisdom inherited from his illustrious father spiral the fortunes of the company to stellar heights.

Virat Crane Industries Limited has a landmark of achievement with premium products from the house of Crane, "Crane Gutka" and "Crane Fruit Masala" which are sensational favorites in South India. The rich recipe for success, the expert touch, the state-of-art know-how is all provided by the man who made it possible - Shri. Grandhi Subba Rao. Strengthened and reaffirmed byShri.G.V.S.L.Kantha Rao's strong belief that advanced technology is a pre-requisite forCrane's outstanding quality outputs, sophisticated machinery has been absorbed to guarantee consistently superior products of unmistakable quality.

The processing by crushing, drying and mixing is performed on semi automatic machines and packing is done on totally automatic "Form-Fill-Seal Machines". Conforming to vital standards in quality, the products are aesthetically packed in metal film polyester pouches, which are attractively designed to please the eye.

Together with advanced technology and adept workforce, Crane has claimed its pride of place as the unchallenged leader. Masterminding marketing strategies with an expertise ingrained by instinct, Shri. G.V.S.L.Kantha Rao possesses the keen perception to monitor and fine tune aggressive marketing. Fulfilling the needs of millions of satisfied customers all over India,Virat Crane Industries Limited now plans to reach Overseas Markets. Committed to high technology, Crane has the ability to innovate and excel in every task and across every activity, inviting the future in to the present and embracing every opportunity.

Durga Dairy Limited is another path breaking venture from the Crane Group producing "Durga Ghee", the de-facto leader in the pure ghee segment.

The credit for which goes to the Managing Director of the company Shri. T. Tirumaleswara Rao under the able guidance of Shri. G.V.S.L. Kantha Rao the business supremo.

A thriving Public Limited ongoing venture, which came under the mantle ofCrane Group in February 1995 by a triumphant takeover by that genius of enterprise Shri. G.V.S.L. Kantha Rao. With amazing growth figures, the company doubled its turnover in a short span. Durga Dairy Limitedachieved Rs.20 crores turnover in the year 2000-2001 under their leadership. Durga Dairy Limited has the goodwill of the people all over India through its commitment to quality. Durga Dairy Limited produces annually 1500 tones of the pure ghee.

Financial Finesse Professional Management One of the premier Finance houses, Vilas Finance and Investments Limited is respected for its sheer strength. Set up in 1994. Vilas Finance and Investments Limited is in the line of business for Hire purchasing, Corporate Financing etc Vials Finance and Investments has built trust and customer confidence through a value - based approach. The company offers a wide spectrum of services with both flexibility and stability. Vilas Finance and Investemens Limited has posted a record turnover of Rs.12croresthrough its Director Shri. P.V.Sri Hari.

Crane's quest to create new ventures is an ongoing process. Search of excellence his powered by the indefatigable efforts of its enterprising commander Shri. G.V.S.L. Kantha Rao. Ever alert to spotting opportunities, translating these into rewarding realities,Shri.G.V.S.L.Kantha Rao setup a world class fruit processing facility at Berhampur, Orissa, for exclusive manufacture of premium fruit concentrates/fruit pulps of Mango, Papaya, Tomato and Guava in aesthetic tetra packs. A fullfledged 100% Export Oriented Unit. Virat Crane Agritech is all set to emerge as a frontrunner in the highly competitive and quality conscious global markets.

Crane's magnificent obsession with quality has resulted in bringing the technological expertise of the world food technology leader, M/S Sasib Foods of Italy to the Crane group. A prestigious technical agreement was secured with M/S Sasib Foods. Partnering planned growth in collaboration with multinationals, the rising son, Shri.G.V.S.L. Kantha Rao is poised to placeCrane on the world map. M/S Sasib Foods, Italy, are the world pioneers and leaders in installation of sophisticated food processing facilities and plants.Crane will manufacture concentrates and fruit pulps on par with the best in the world. This endeavor clearly reflects Crane's continuing commitment to excellence through the latest technology. A commitment reaffirmed by its plan to be up with global giants.

In keeping with the global outlook ofShri. G.V.S.L. Kantha Rao, the man at the forefront of Crane Group boldly forays into the highly competitive world of Information Technology APEX Solutions Limited is a 100% export oriented Company confidently poised to comprehensively service an international clientele. The focus, worldwide, on electronic operational modes and technologies has spurred APEX Solutions Limited to venture into a sphere which presents unlimited potential for growth on a global scale.

The mission is to convert printing data into electronic data and APEX SolutionsLimited will be one among the largest firms in Andhra Pradesh to provide employment to more than 300 cutting edge software professionals Tapping the infinite resources and opportunities on hand, these sharp minds are working round the clock to meet the exacting, time bound demands and targets of APEX's clientele.

With the remarkable success in this arena, Crane Group is venturing into OCR & ICR Conversion Readymade Software Customized Software CAD/CAM applications Geographical Information System applications Web enabling legacy applications E-Commerce solutions and Data processing

Crane Group is zeroing in on every facet of IT in general and Internet / E-commerce in particular. With the abundant human resources of highest quality, right ambience, state-of-the-art Infrastructure, Apex Solutions Limited has developed readymade, easily customizable products for Personal Information Management Transportation industry both for Cargo and Passenger services Comprehensive solutions for Medicare Industry Turnkey solutions for Manpower Management, ERP feature embedded software for construction industry. Professionally headed by Shri. S. Narendra Kumar and Shri. K.R. Parthasarathi the company has strategies well in place to meet aRs.12 crore turnover target initially.Apex Solutions Limited will be firmly backed by a wealth of intellectual capital that can set the pace for exponential growth in the coming years.