GROUP-10

ANIRBAN KAUSHIK G. H. C. PRASAD REDDY NEETI GOYAL POORNIMA BHUTADA SHRAVYA BALAKRISHNA SYED ARSHED HUSSAIN

Type - Soft drink (Cola) Manufacturer - The Coca-Cola Company Country of origin - United States Introduced in the year - 1886 1944 (registered as The Coca-Cola Company)

Ingredients Carbonated water Sugar (sucrose or high-fructose corn syrup) Caffeine Phosphoric acid Caramel (E150d) Natural flavourings

Products of COKE

Type - Soft drink Cola Manufacturer - PepsiCo Country of origin - United States Introduced in the year 1898 (as Brad's Drink) 1903 (as Pepsi-Cola) 1961 (as Pepsi) Ingredients Carbonated water, Sugar (sucrose or high-fructose corn syrup) Caffeine Citric acid Caramel colour Natural flavourings

Products of PEPSI

Identifying the Competitors

COMPETITIVE FORCES
Forces that determine the attractiveness of a market or a market segment

Threat of Intense Segment Rivalry Threat of New Entrants Threat of Substitute Products Threat of Buyers growing Bargaining Power Threat of suppliers growing Bargaining Power

SWOT
Strength

Coke
Coke brands enjoy a high profile global presence Four of the top five leading brands Broad-based bottling strategy 47% of global volume sales in carbonates

Pepsi
Pepsico brands enjoy a high profile global presence Pepsi owns the worlds 2nd best selling soft drinks brand Constant product innovation A broad portfolio of products

SWOT
Weakness

Coke

Pepsi

Carbonates market is Carbonates market is declining declining Over complexity of Pepsi is strongest on relationship with North America only bottlers in North They only target young America people The existing distribution system is not so efficient for non carbonates

SWOT
Opportunities

Coke
Soft drinks volume in the Asia pacific region forecast to increase by over 45%. Use distribution strengths in Eastern Europe and Latin America.

Pepsi
Increased consumer concerns with regard o drinking water Growth in healthier beverages

SWOT
Threats

Coke
Growing health conscience society Boycott in the Middle East Protest against coke in India

Pepsi
Obesity and health concern Coca cola increases marketing and innovation spending to $400 billion globally Relying on North America only is bad

Competitive Strategies for COKE

Strategies of Market Leader
Market penetration strategy New market segment strategy Geographically expansion strategy

Defending Market share

Position defense Flank defense Preemptive defense Counteroffensive defense Mobile defense Contraction defense

Competitive Strategies for PEPSI

It can attack the market leader. It can attack firms of its own size that are not doing the job and are under finance. It can attack small local and regional firms.

Choosing a general attack Strategy

Frontal Attack Flank Attack Encirclement Attack Bypass Attack Guerrilla Warfare

Other Competitive Strategies

Market Challengers Market Followers Market Nichers

Customer and Competitor Orientation

According to our analysis of the case, we conclude that
COKE is Competitor orientated PEPSI is Customer Oriented

Thank you