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Advertisement analysis

Group members: Prabhdeep Namratha Priyam Harmanpreet

Summary of data
No. of advertisements 12 Advertisement for furthur survey Career builder. What people recalled about career builder ad. There likes and dislikes for that particular advertisement. Different statements for the ad and behavior of people towards those statements.

First Recalls
16

14

12

10

8 First Recalls 6

Bitto Boss Euro Vision Shoppers Stop

Zazoo Condoms

Ikea

Blaupunkt

Heineken

Budlight

Career Builder

Pepsi

Fedex

Doritios

Brand recalls of career builder and Pepsi are high

Recalled the most- 3 Recalls


25.00% 20.00%

15.00%

Series1 10.00%

5.00%

0.00% Zazoo Condoms Career Builder Pepsi Ikea Euro Vision Heineken Budlight Blaupunkt Doritios Fedex Shoppers Stop Bitto Boss

Conclusion: No comments..

Does specialization affects the thought process ?


Ads 1 2 3 4 5 6 7 8 9 10 11 12 B 0 2 0 4 2 1 3 1 5 4 1 1 M 0 5 0 15 6 6 5 6 10 8 2 4 H 0 2 1 4 2 2 1 2 4 2 0 0 O 0 8 0 12 5 4 4 7 12 6 2 3 F 0 10 0 16 12 6 10 6 16 16 0 5
Bitto Boss Euro Vision Shoppers Stop Zazoo Condoms 01 02 03 04

Ikea Blaupunkt Heineken Budlight Career Builder Pepsi

05 06 07 08 09 10

Fedex Doritios

11 12

18

16

14

12 B 10 M H 8 O

F
6

10

11

12

Conclusion: sabka khoon ek hota hai, Specialization doesnt make any difference.

Recalled the most by males:


male
30 25 20 15 10 5 1, 0 0 1 2 3, 1 12, 6 3 11, 3 4 5 6 7 8 2, 9 5, 12 6, 10 7, 9 8, 9 4, 30

9, 25
10, 21

10

11

12

Males recall the ads of zazoo condoms and career builder

Recalled the most by females


12

10

4 Recalled the most by females 2

Females recalled Ikea and Euro vision ads also

Portion of batches who recalls the career builder ad


33%

PGDM

36%

EBIZ 1 EBIZ 2

31%

Concepts which are liked by males


16

14

12

10

Concepts which are liked by males

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

5th concept of ad 7th follow your heart


5 0

concepts liked by females


6

5
4

3
2 1 0

concepts liked by females

0 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 17 18 19 20 21 22

Likes : 1st , 3rd , 5th , 7th so on Conclusion : liked almost half of the elements !!

males

Dislikes
females
12 10

20

18

16

14

12 8

10

males

8 females 6

4 4 2 2

0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

0 0 1 2 3 4 6 11 12 14 15 16 17 18 19 20

Almost negligible
20 0

2,4,15,16- disliked elements


females

Behavior pattern towards Likes and Dislikes


Females Females liked almost everything about the advertisement. Male Whereas males somehow disliked some things . For example : Actual heart and heart popping out, only one employee and product was not clear for some people.

Note : The conclusion out of these analysis is that whenever an advertisement has to be made and the product or the services that are to be promoted , the composers have to be carefull if it is more of a particular gender oriented because their likes and dislikes may affect the sustainability of that product or service.

Category of recollection
100 90 80 70 60 50 40 30 20 10 0 Heart Boss & Employee Job & Career Others

Series1

If makers use this kind of elements in ads, those ads probabily be recalled the most.

50 0 50 1 45 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

40

35

30

Strongly Agree Agree

25

Neutral

Disagree
20 Strongly Disagree

15

10

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

More than 67% of people AGREE The advertisement was appealing. This advertisement grabbed my attention.

More than 50% of people AGREE The claims made in the ad were believable . The advertisement was amusing. The advertisement was imaginative. The advertisement was convincing. This advertisement is not very easy to forget. There was something different in this advertisement. More than 50% of people DISAGREE The advertisement looked worn out and dull. I have seen a lot of this type of advertisement. The advertisement was irritating.

16 14 12 10 8 6 4 2 0 Bitoo Blaupunkt Budlite

Brand Wise Remarks Count

Career Builder

Doritos

Eurovision

Fedex

Heineken

Zazoo

Examples of alpenlibe with ads .

Advertisement- people see, people feel, people associate but.. Concepts are actually built by the Market Researchers

- Prabdeep gang