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Brief History
Gujarat Ambuja Cements Ltd was established as Ambuja Cements Private Ltd in 1981 by Narotam Satyanarayan Sekhsaria. In 1983 the company floated a public issue and in 1993, GACL commissioned its second cement plant at Ambuja Nagar. In 1996 , GACL set up its third 1 mtpa plant at Ambuja NAgar, named Guj Line In 1997, GACL acquired Modi Cement. This plant was renamed as Ambuja Cement Eastern Limited
In 1998 GACL acquired the Nadikudi and Proddatur. In 1999 GACL acquired 51% stake in Delhi based DLF Cement.
This company invested its money in the cement business because of factors such as : stable demand lack of substitutes limited competition
Capacity built up from 0.7 Mio t in 1986 to 18.0 Mio t as of today at CAGR of 18%
Capacity
built up from 0.7 mn. Tonnes in 1986 to 16.0 mn. Tonnes today. transportation of bulk cement from Gujarat to 3 terminal ports at Surat, Mumbai & Sri Lanka.
Sea
Positioning - ACL
North Central Region
Cement Capacity 7.0 Mio t
Eastern Region
Cement Capacity 3.0 Mio t
South-West Region
Cement Capacity 8.0 Mio t Cement Plant Grinding Station Terminal Port
Demand Drivers
Investment in India Core Themes Capital spending continues to be strong Uptrend in industrial cycle Avg. IIP growth at 10.2% being strongest in the past 11 years. Strong underlying strength reflected in secular rising trend in the Indian Capital market. Emphasis on infrastructure US$ 320Billion planned expenditure. Real Estate Backed by IT/ITES leading to development of Tier II cities Retail Malls & Multiplexes World gaining confidence in Indian economic growth 6
Strategy
Strong presence in growing markets of North & West Largest exporter of cement Grinding close to market Premium brand Extensive & primarily exclusive distribution network
Captive Infrastructure
Sea Transportation
50 40
30 20 30 30
31
10 0
14
17
20
26
34
34
Cost drivers
Power
Fuel (coal)
Clinker content
Composite cement
Transport
Grinding facility close to end user, production close to raw materials Terminal logistics
Energy
Consumption per unit of Production
90 89 88 87 86 85 84 83 82 81 80
2001-02 2002-03 Electricity (Kw h/T of Cmt) 2003-04 2004-05 2006 720 715 710 705 700 745 740 735 730 725
Measures
Shift from liquid to solid fuel to reduce cost of captive energy cost by approx. Rs.2 per unit. Reduction dependence on grid power, with the construction of additional power plants aggregating to 178 MWs
Captive power ensures continuous and consistent supply of
2050 1550
76 80 72 66 72
1050 550 50
power
GACL has a large distribution network of 11500 outlets. it is one the first cement companies in the country to recognize the importance of brand building. GACL had merged as one of the most energy efficient and technologically advanced cement manufacturer in India. GACL was the overall market leader in the Indian cement industry and earned a huge profit
GACL worked hard to reduce mining expenses. GACL implemented new technologies that could access lime stone in smaller areas where blasting is not possible.
Ambuja Cement 2009 Capacity to increase from 16 mn. Tonnes to 22 mn. tonnes
Rauri Panipat Dadri
New Projects: Eastern Region 2.2 mn. tonne clinkerisation plant at Bhatapara in Chhattisgarh (Q12009)
Northern Region 1.8 mn. tonne clinkerisation plant in Himachal Pradesh with 2 mn. tonnes grinding stations aggregating to 3.0 mn. tonnes. (Q2 2009) Power Plants: 178 MW at different locations.
Challenges
33