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  • Chile Final

    Transféré par

    Kristin Mol
    18 vues16 pages
    16. Million people 95.4% of the population is white-Amerindians Oral hygiene market increased 4% annually. Average per capita income$15,400 Lower class -57% of population Middle class31 % of population Upper class12% of population. Radio 3 spots per day Internet Banner ads Company website TV 2 spots per day Advertising Budget $25,800 Advertising Budget Television: $30,000 to produce ad $500 per spot @ 2 per day= $7,000 per week x 52 weeks= $364,000 per year.

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    Chile Final PPT

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    16. Million people 95.4% of the population is white-Amerindians Oral hygiene market increased 4% annually. Average per capita income$15,400 Lower class -57% of population Middle class31 % of population Upper class12% of population. Radio 3 spots per day Internet Banner ads Company website TV 2 spots per day Advertising Budget $25,800 Advertising Budget Television: $30,000 to produce ad $500 per spot @ 2 per day= $7,000 per week x 52 weeks= $364,000 per year.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    18 vues16 pages

    Chile Final

    Transféré par

    Kristin Mol
    16. Million people 95.4% of the population is white-Amerindians Oral hygiene market increased 4% annually. Average per capita income$15,400 Lower class -57% of population Middle class31 % of population Upper class12% of population. Radio 3 spots per day Internet Banner ads Company website TV 2 spots per day Advertising Budget $25,800 Advertising Budget Television: $30,000 to produce ad $500 per spot @ 2 per day= $7,000 per week x 52 weeks= $364,000 per year.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 16

    Chile

    Kristin Mol, Scott Hardin, & Gabe Delnick

    Background
    16.8 million people
    95.4% of the population is white-Amerindians Oral hygiene market increased 4% annually

    Economy
    Sector Agriculture GNP % 2.6

    Fishing
    Mining Manufacturing

    .8
    16.4 12.7

    Electricity, gas, water


    Construction Retail

    5
    8 9.4

    Transportation

    5.8

    Economy
    GDP- $164,616 Million USD
    Rate of Growth- 3.5% annually Average per capita income- $15,400 Distribution of wealth
    Lower class -57% of population

    Middle class- 31 % of population


    Upper class- 12% of population

    Major Industries
    Copper
    Timber Iron nitrate Precious metals Hydropower

    Marketing Plan
    Toothpaste

    Target Market
    Young families
    Concerned with price Bulk

    Not a lot of disposable income

    Single people
    Concerned with health

    Higher paying jobs


    Disposable income

    Product Evaluation
    Advantage
    Bulk Toothpaste (save money) Whitening Toothpaste (create image)

    Compatibility
    Fulfills cultural need Fills target market needs

    Trial ability
    Tested with minimal risk

    Distribution
    Retail
    Grocery stores Gas stations

    Specialty stores

    Wholesalers

    Advertising & Media


    Basic Message
    Family based target market: Get more for your money Single based target market: Does your health matter to you?

    Radio
    3 spots per day

    Internet
    Banner ads Company website

    TV
    2 spots per day

    Advertising Budget
    $25,800

    $274,700

    $394,000

    Televisio n Radio

    Advertising Budget
    Television:
    $30,000 to produce ad $500 per spot @ 2 per day= $7,000 per week x 52 weeks= $364,000 per year

    Internet:
    $150 per month Website maintenance x 12 months= $1,800 $2,000 per month banner ad cost x 12 months= $24,000

    Radio:

    $850 to produce the ad


    $250 per spot @ 3 spots per day= $5,250 per week x 52 weeks= $273,850 per year Total Advertising Budget- $694,500/year

    Sales Promotion
    Coupons
    Newspaper inserts Online

    Sampling
    Dentists Offices Retailers

    Packaging
    Tubes
    Health based Smaller quantity

    Pumps sealed
    More for less

    Focused on quantity

    Pricing Strategy
    Estimated gross income: $18.1 million
    Gross Margin ratio: 32.6% (50% markup) Large economy pump: $2.75 US or 1,480 Chilean pesos Medium economy pump: $2.15 US or 1,102 Chilean pesos

    Medium Health Tube: $2.60 US or 1,333 Chilean Pesos


    Small Health tube: $2.30 US or 1,179 Chilean Pesos

    Questions or Comments?
    Kristin Mol, Scott Hardin, & Gabe Delnick

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