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MMM SEM II BATCH I

GROUP 3
Sr. No. NAME Roll No.

1
2 3 4 5

Prashant P Kotwal
Subrata Ghosh Abhishek Jha Sushil Kukde Sugato Bhattacharya

47
27 36 48 06

10th MAR 2010

TRENDS IN MARKETING
Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but they are sick of hearing about Web 2.0, according to a survey from Anderson Analytics conducted for the Marketing Executives Networking Group (MENG).

10th MAR 2010

INTRODUCTION
The second annual Top Marketing Trends survey of MENG members examined the top marketing concepts, buzzwords, global areas of opportunity and targeted customer demographics for 2009, as well as the books and thought leaders that marketers look to for inspiration and growth opportunity

10th MAR 2010

INTRODUCTION
The economy played a significant role in this years survey as more marketers expressed concern on how a recession would impact priorities moving forward. Half of executives believe their marketing budgets will decrease in 2009, but 56% indicated their staffing plans will either stay the same or increase

10th MAR 2010

TOP 5 MARKETING TRENDS


1. Insight and Innovation Key:
Insight and innovation are viewed as keys to combat down economic and business cycles. Some 72% of respondents indicated that innovation efforts would stay the same or increase, while 39% say their use of market research will increase in the next year. This is significant given that most marketing experts agree its imperative to innovate and mine insights during a recession, Anderson Analytics said.

10th MAR 2010

TOP 5 MARKETING TRENDS


2. Customers at Top of List:
Basic customer satisfaction and customer retention remained the top two concepts of interest to marketers, followed by marketing ROI, brand loyalty and segmentation. Together, these represent a move back to the core principles of marketing, Anderson Analytics said.

10th MAR 2010

TOP 5 MARKETING TRENDS


3. Green Marketing and Global Warming Lose Importance:
The issue of global warming showed the largest decrease in importance (dropping 14 places in the rankings), while green marketing showed a statistically significant 5% drop.

10th MAR 2010

TOP 5 MARKETING TRENDS


4. Marketers Sick of Web 2.0:
Twice as many marketers are sick of hearing about Web 2.0 and related buzzwords such as blogs and social networking compared with last years survey.

10th MAR 2010

TOP 5 MARKETING TRENDS

However, marketers still admit they dont know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.

10th MAR 2010

TOP 5 MARKETING TRENDS


5. Most Opportunity in China and among Boomers:
China ranks as the #1 greatest area of opportunity (53%) for marketers with international responsibility, while India is a distant second with votes from 17% of respondents. In terms of the best opportunity for customer targeting, marketing execs also still feel that Boomers hold the most promise. However, the perceived importance of Generation X and Generation Y grew significantly compared with 2008 survey results.
10th MAR 2010

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