SUBMITTED TO:

SUBMITTED BY:

MEANING OF LOGISTICS MEANING OF MARKETING LOGISTICS AIMS IMPORTANCE LOGISTICS FUNCTIONS MARKETING LOGISTICS PLANNING 3PL OBJECTIVES DECISION AREAS CONCLUSION

Derive from German word Loger to supply, to support Narrowly ,it means movement of goods but it is much more than physical handling of goods. It includes other functions as well like purchasing, plant location, plant layout & even disposal of wastes .

Logistics is strategically managing the procurement and movement of goods & storage of inventory in all forms Logistics is the delivery of the required goods, at required place, at required time ,in required state & to the required person efficiently.

Marketing logistics involves planning, implementing & controlling the physical flow of goods and services and related information from point of origin to the point of consumption to meet customer requirements at a profit.

Marketing logistics addresses not only outbound distribution but also inbound distribution and reverse distribution .

 Efficient delivery of goods at the least

operational cost to the organization

Build effective customer relationships

Provide right product to right

customers in right place at the right time

Helps manager to find efficient way to deliver values Helps company to maintain their competitive advantage it provides wider availability of alternatives to maintain cost& service standards It provides various functions such as procurement ,inward transport, warehousing, recycling & return and waste disposal etc. Helps service provider to control inventory

It is very complex process because it includes many functions: Transportation Warehousing Stock control Order picking Material handling Return & waste disposal function

Step 1: Decide the companys value proposition to its customers Step 2: Decide the channel design & network strategy for reaching the customer Step 3: Develop operational execution Step 4: Implementing the solution

It is denoted as 3PL or TPL. It is a firm that provides a one stop shop service to its customers of outsourced logistics services for part, or all of their supply chain management functions.

To provide better customer services To reduce cost To increase sales To establish differential advantage over rivals To develop communication system To increase reputation

Transport -ation

Order processing
Marketing Logistics

Ware -housing

Material handling

Inventory Control

Transport is the physical means whereby products are transferred from the places of production to the places of consumption. Modes of transport: Rail transport Road transport Water transport Air transport Pipelines

Warehousing Storage involves the making of proper arrangements for retaining the goods in perfect state till they are needed by the consumers & are to be taken to the market. Inventory Management Inventory control is an important part of the cost of production. An efficient system of material control will lead to a significant reduction in production cost.

Material Handling It as a human activity is as old as mankind. It is understand at every stage of logistics activity namely , during production storage transport & packaging processes. Order Processing It is considered as the key to customer services & satisfaction. It includes receiving, recording, filling & assembling of products for dispatch.

Marketing logistics must be derived from business strategies, rather than solely from cost considerations. The logistics system must be information intensive & establish electronic links among all the significant parties.