Television and National Development.

Click to edit Master subtitle Presented by- Pooja Shankar style

Surabhi Sharma Sudesh Kumar Yamini Kamal

4/16/12

Why Television and Development?

It serves multiple purposes of entertainment, information and education. Besides performing motivational function it helps in providing discovery learning and cognitive development of its viewers.

4/16/12

Television in India.
Starting with 41 sets in 1962 and one channel , at present TV in India covers more than 70 million homes giving a viewing population more than 400 million individuals through more than 100 channels.

4/16/12

DEVELOPMENT PROGRAMS

4/16/12

SITE (Satellite Instructional Television Experiment)

Launched in 1975 Objective to educate rural people about agricultural practices, family planning, hygiene and importance of education for all. Impact highest in the fields of agriculture and family planning.

4/16/12

Kheda project

1975-1990 Television sets installed in public places in villages. Purpose was to educate on social issues like exploitation, caste discrimination, alcoholism. Utilised television serials, folk dramas and puppets shows.

4/16/12

Delhi Agriculture Television Project ( DATV)

4/16/12

Secondary School Television Project

Began in 1961 Done for secondary school students in Delhi Done due to shortage of labs, equipments etc.

4/16/12

UGC-Higher Education Television Project

Began in 1984 Aim to upgrade quality of education for university students One hour programs educating on different courses, papers, exams etc.

4/16/12

KALYANI

Health series launched in 2002. Focuses on health issues such as malaria, AIDS, Tuberculosis, iron deficiency etc. Caters to 50% of the population. Been very successful

4/16/12

GYANDARSHAN

Channel launched by doordarshan Educational programs Programs done by IGNOU, NITTR and other institutes from the country. Programs for children as well as adults.

4/16/12

Quiz related programs

They improve your knowledge skills Programs like KBC, Kya Aap Panchvi Paas hai?, Bournvita Quiz contest Information based and targets a large audience.

4/16/12

Reality shows

They sometimes help to enhance your social skills and alter the way you think. Programs such as Aap Ki Kacheri, Highway on my plate, cookery shows etc.

4/16/12

News related programs

They have the most impact on people Great influence NDTV Greenathon

4/16/12

Contribution of programs to National Development

4/16/12

Television being the largest medium of mass media, the messages given by programs are delivered to a wide audience. Large part of the population get influenced through these programs. Stirs up responses Creates awareness Brings about necessary changes Help you form an opinion Makes you feel important in contribution therefore boosting confidence. Eg: PILs, national stirs Helps forming governments.

4/16/12

Economic development ( foster business) Ads can promote development Helps the poor who dont have a medium to speak out. Expose corruption Information to avert disasters
4/16/12

Public service television

Public service TV is often defined as the general in TV service. The transmission covers the whole country, independent of commercial and political interests. It shall feature a variety of programs, offering width, high quality and objective reporting of societal issues. It is alsointended for the public benefit rather than for purely commercial concerns. Public service shall give an important contribution to a democratic society through news, debates, debates, programs, documentaries, cultural programming, dramas, entertainment, sports, and so on. It shall have width and a great number of programs so that each viewer can find their own important programs. Public service TV doesn't need to seek a wide audience in every program; it can also create programs for smaller groups. Public service broadcasting is based on the principles of universality of service, diversity of programming, provision for minority audiences including the disadvantaged, sustaining an informed electorate, and cultural and educational enrichment.

4/16/12

Role of commercial television in development.

4/16/12

Disasters
Telecast has correlation with the funds. When disasters occur, the media play multiple roles: (i) Purvey information on incidents. (ii) They can impact news of impending disaster, convey the effects of events that have taken place or are unfolding. (iii) Natural disaster coverage can lead to political action

4/16/12

Social Development.
Assists the society in tackling problems of corruption, criminal violence, communal conflicts, public health and related issues

4/16/12

Political Transparency
The television media can make the political system more transparent by helping people understand the operations of government, participate in political decisions, and hold government officials accountable

4/16/12

Economic Growth.
Satellite Instructional Television Experiment in India contributed to the agricultural production and enrollment of children in schools

4/16/12

Jaago Re

Corruption Voting

Athithi Devo Bhava NDTV Documentaries PSAs Soap Operas on Colors

4/16/12

Jessica Lal murder case.

4/16/12